Symfony Profiler

ContentController :: defaultAction

Request

GET Parameters

None

POST Parameters

None

Uploaded Files

None

Request Attributes

Key	Value
_controller	"App\Controller\ContentController::defaultAction"
_editmode	false
_event_controller	App\Controller\ContentController {#2108`#container: Symfony\Component\DependencyInjection\Argument\ServiceLocator {#2110 …}`}
_firewall_context	"security.firewall.map.context.demo_frontend"
_locale	"de"
_pimcore_context	"default"
_pimcore_frontend_request	true
_route	"document_341"
_route_params	[`"_locale" => "de"`]
_security_firewall_run	"_security_demo_frontend"
_stopwatch_token	"047865"
contentDocument	Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815#dao: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page\Dao {#2135 …} #dependencies: null #__dataVersionTimestamp: 1768317932 #path: "/de/playbooks/wahrnehmung-psychologie/" #properties: [ "fbAppId" => Pimcore\Model\Property {#1634 #dao: null #name: "fbAppId" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "fbAppId" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "footer" => Pimcore\Model\Property {#1748 #dao: null #name: "footer" #data: "170" #type: "document" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "footer" data: "170" type: "document" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "language" => Pimcore\Model\Property {#1747 #dao: null #name: "language" #data: "de" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "language" data: "de" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "left_nav_show" => Pimcore\Model\Property {#1746 #dao: null #name: "left_nav_show" #data: false #type: "bool" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "left_nav_show" data: false type: "bool" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "left_nav_start_node" => Pimcore\Model\Property {#1745 #dao: null #name: "left_nav_start_node" #data: "/de" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "left_nav_start_node" data: "/de" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "link_facebook" => Pimcore\Model\Property {#1744 #dao: null #name: "link_facebook" #data: "https://www.facebook.com/citylights.werbeagentur" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "link_facebook" data: "https://www.facebook.com/citylights.werbeagentur" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "link_instagram" => Pimcore\Model\Property {#1743 #dao: null #name: "link_instagram" #data: "https://www.instagram.com/citylights.werbeagentur/" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "link_instagram" data: "https://www.instagram.com/citylights.werbeagentur/" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "link_linkedin" => Pimcore\Model\Property {#1874 #dao: null #name: "link_linkedin" #data: "https://www.linkedin.com/company/citylights" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "link_linkedin" data: "https://www.linkedin.com/company/citylights" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "navigation_root" => Pimcore\Model\Property {#1873 #dao: null #name: "navigation_root" #data: "/de" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "navigation_root" data: "/de" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "newsletter_confirm_mail" => Pimcore\Model\Property {#1717 #dao: null #name: "newsletter_confirm_mail" #data: null #type: "document" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "newsletter_confirm_mail" data: null type: "document" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "news_default_document" => Pimcore\Model\Property {#1708 #dao: null #name: "news_default_document" #data: null #type: "document" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "news_default_document" data: null type: "document" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "ogImage" => Pimcore\Model\Property {#1710 #dao: null #name: "ogImage" #data: "https://citylights.agency/_default_upload_bucket/AdobeStock_99572486.jpeg" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "ogImage" data: "https://citylights.agency/_default_upload_bucket/AdobeStock_99572486.jpeg" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "ogImageAlt" => Pimcore\Model\Property {#1887 #dao: null #name: "ogImageAlt" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "ogImageAlt" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "ogType" => Pimcore\Model\Property {#1888 #dao: null #name: "ogType" #data: "article" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "ogType" data: "article" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "ogURL" => Pimcore\Model\Property {#1886 #dao: null #name: "ogURL" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "ogURL" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "password_reset_mail" => Pimcore\Model\Property {#1885 #dao: null #name: "password_reset_mail" #data: null #type: "document" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "password_reset_mail" data: null type: "document" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "schema" => Pimcore\Model\Property {#1884 #dao: null #name: "schema" #data: "<script type="application/ld+json"> { "@context": "https://schema.org", "@graph": [ { "@type": ["LocalBusiness", "ProfessionalService", "MarketingAgency"], "@id": "https://citylights.agency/#localbusiness", "name": "Citylights Werbeagentur", "url": "https://citylights.agency/", "telephone": "+49 5551 91413-0", "priceRange": "$$", "logo": { "@type": "ImageObject", "url": "https://citylights.agency/static/images/Citylights_Werbeagentur.svg" }, "image": "https://citylights.agency/static/images/Citylights_Werbeagentur.png", "description": "Citylights ist eine strategische Marketing- und Markenagentur mit Schwerpunkt auf Entscheidungsdesign, Preispsychologie, Neuromarketing und Funnel-Architektur. Umsetzung in Branding, Web, Kampagnen, Content und Produktion.", "address": { "@type": "PostalAddress", "streetAddress": "Güterbahnhofstraße 11b", "postalCode": "37154", "addressLocality": "Northeim", "addressCountry": "DE" }, "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"], "opens": "10:00", "closes": "13:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Thursday"], "opens": "15:00", "closes": "17:00" } ], "additionalProperty": [ { "@type": "PropertyValue", "name": "Terminvereinbarung", "value": "Nach Vereinbarung" } ], "areaServed": [ { "@type": "Country", "name": "Deutschland" } ], "sameAs": [ "https://citylights.eu/", "https://www.linkedin.com/company/citylights/", "https://www.facebook.com/citylights.werbeagentur/", "https://www.instagram.com/citylights.werbeagentur/" ], "knowsAbout": [ "Marketingstrategie", "B2B-Marketing", "Markenpositionierung", "Entscheidungsdesign", "Preispsychologie", "Neuromarketing", "Funnel-Architektur", "Conversion-Optimierung", "Processing Fluency", "Noise Reduction", "Anchoring", "KPI-Architektur" ], "hasOfferCatalog": { "@type": "OfferCatalog", "@id": "https://citylights.agency/#offer-catalog", "name": "Citylights Leistungen", "itemListElement": [ { "@type": "Offer", "@id": "https://citylights.agency/#offer-strategy", "name": "Strategische Marketing- und Markenberatung", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-strategy", "serviceType": "Strategieberatung", "description": "Strategie, Positionierung, Entscheidungsarchitektur und Wachstumslogik für B2B und anspruchsvolle Marken." } }, { "@type": "Offer", "@id": "https://citylights.agency/#offer-neuromarketing", "name": "Neuromarketing & Entscheidungsdesign", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-neuromarketing", "serviceType": "Neuromarketing", "description": "Psychologische Wirkmechaniken, Preispsychologie, Risiko- und Erwartungssteuerung, klare Kaufentscheidungen." } }, { "@type": "Offer", "@id": "https://citylights.agency/#offer-funnel", "name": "Funnel-Architektur & Performance", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-funnel", "serviceType": "Funnel & Performance", "description": "Sales-Funnel, Lead-Generierung, Conversion-Optimierung und messbare Wachstumsstrukturen." } }, { "@type": "Offer", "@id": "https://citylights.agency/#offer-execution", "name": "Umsetzung: Branding, Web, Kampagnen, Content, Produktion", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-execution", "serviceType": "Umsetzung", "description": "Branding, Web/Digital, Kampagnen, Foto/Film, Druck & Warehousing, Werbetechnik." } } ] } }, { "@type": "WebSite", "@id": "https://citylights.agency/#website", "url": "https://citylights.agency/", "name": "Citylights – Insights, Strategien & Playbooks", "inLanguage": "de-DE", "publisher": { "@id": "https://citylights.agency/#localbusiness" } }, { "@type": "WebPage", "@id": "https://citylights.agency/#homepage", "url": "https://citylights.agency/", "name": "Citylights – Strategische Marketing- & Markenagentur", "isPartOf": { "@id": "https://citylights.agency/#website" }, "about": { "@id": "https://citylights.agency/#localbusiness" }, "inLanguage": "de-DE", "mainEntity": { "@id": "https://citylights.agency/#localbusiness" } } ] } </script>" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "schema" data: "<script type="application/ld+json"> { "@context": "https://schema.org", "@graph": [ { "@type": ["LocalBusiness", "ProfessionalService", "MarketingAgency"], "@id": "https://citylights.agency/#localbusiness", "name": "Citylights Werbeagentur", "url": "https://citylights.agency/", "telephone": "+49 5551 91413-0", "priceRange": "$$", "logo": { "@type": "ImageObject", "url": "https://citylights.agency/static/images/Citylights_Werbeagentur.svg" }, "image": "https://citylights.agency/static/images/Citylights_Werbeagentur.png", "description": "Citylights ist eine strategische Marketing- und Markenagentur mit Schwerpunkt auf Entscheidungsdesign, Preispsychologie, Neuromarketing und Funnel-Architektur. Umsetzung in Branding, Web, Kampagnen, Content und Produktion.", "address": { "@type": "PostalAddress", "streetAddress": "Güterbahnhofstraße 11b", "postalCode": "37154", "addressLocality": "Northeim", "addressCountry": "DE" }, "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"], "opens": "10:00", "closes": "13:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Thursday"], "opens": "15:00", "closes": "17:00" } ], "additionalProperty": [ { "@type": "PropertyValue", "name": "Terminvereinbarung", "value": "Nach Vereinbarung" } ], "areaServed": [ { "@type": "Country", "name": "Deutschland" } ], "sameAs": [ "https://citylights.eu/", "https://www.linkedin.com/company/citylights/", "https://www.facebook.com/citylights.werbeagentur/", "https://www.instagram.com/citylights.werbeagentur/" ], "knowsAbout": [ "Marketingstrategie", "B2B-Marketing", "Markenpositionierung", "Entscheidungsdesign", "Preispsychologie", "Neuromarketing", "Funnel-Architektur", "Conversion-Optimierung", "Processing Fluency", "Noise Reduction", "Anchoring", "KPI-Architektur" ], "hasOfferCatalog": { "@type": "OfferCatalog", "@id": "https://citylights.agency/#offer-catalog", "name": "Citylights Leistungen", "itemListElement": [ { "@type": "Offer", "@id": "https://citylights.agency/#offer-strategy", "name": "Strategische Marketing- und Markenberatung", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-strategy", "serviceType": "Strategieberatung", "description": "Strategie, Positionierung, Entscheidungsarchitektur und Wachstumslogik für B2B und anspruchsvolle Marken." } }, { "@type": "Offer", "@id": "https://citylights.agency/#offer-neuromarketing", "name": "Neuromarketing & Entscheidungsdesign", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-neuromarketing", "serviceType": "Neuromarketing", "description": "Psychologische Wirkmechaniken, Preispsychologie, Risiko- und Erwartungssteuerung, klare Kaufentscheidungen." } }, { "@type": "Offer", "@id": "https://citylights.agency/#offer-funnel", "name": "Funnel-Architektur & Performance", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-funnel", "serviceType": "Funnel & Performance", "description": "Sales-Funnel, Lead-Generierung, Conversion-Optimierung und messbare Wachstumsstrukturen." } }, { "@type": "Offer", "@id": "https://citylights.agency/#offer-execution", "name": "Umsetzung: Branding, Web, Kampagnen, Content, Produktion", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-execution", "serviceType": "Umsetzung", "description": "Branding, Web/Digital, Kampagnen, Foto/Film, Druck & Warehousing, Werbetechnik." } } ] } }, { "@type": "WebSite", "@id": "https://citylights.agency/#website", "url": "https://citylights.agency/", "name": "Citylights – Insights, Strategien & Playbooks", "inLanguage": "de-DE", "publisher": { "@id": "https://citylights.agency/#localbusiness" } }, { "@type": "WebPage", "@id": "https://citylights.agency/#homepage", "url": "https://citylights.agency/", "name": "Citylights – Strategische Marketing- & Markenagentur", "isPartOf": { "@id": "https://citylights.agency/#website" }, "about": { "@id": "https://citylights.agency/#localbusiness" }, "inLanguage": "de-DE", "mainEntity": { "@id": "https://citylights.agency/#localbusiness" } } ] } </script>" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "terms_and_conditions" => Pimcore\Model\Property {#1883 #dao: null #name: "terms_and_conditions" #data: null #type: "document" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "terms_and_conditions" data: null type: "document" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "ogLocale" => Pimcore\Model\Property {#1882 #dao: null #name: "ogLocale" #data: "de_DE" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "ogLocale" data: "de_DE" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "ogLocaleAlternate" => Pimcore\Model\Property {#1881 #dao: null #name: "ogLocaleAlternate" #data: "en_GB" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "ogLocaleAlternate" data: "en_GB" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "ogTitle" => Pimcore\Model\Property {#1880 #dao: null #name: "ogTitle" #data: "TESTEN" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "ogTitle" data: "TESTEN" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "footnote" => Pimcore\Model\Property {#1879 #dao: null #name: "footnote" #data: "<h3>Über diese Playbooks</h3><p>Die hier veröffentlichten Playbooks vertiefen strategische Fragestellungen rund um Marke, Marketing und Kommunikation. Sie übersetzen Wirkmechaniken, Entscheidungslogiken und psychologische Zusammenhänge in strukturierte Denk- und Handlungsrahmen.</p><p>Die Inhalte basieren auf über drei Jahrzehnten praktischer Arbeit, analytischer Auswertung realer Markt- und Projekterfahrungen sowie fundierter strategischer Beobachtung. Sie erheben keinen Anspruch auf Allgemeingültigkeit oder Vollständigkeit, sondern dienen der Orientierung bei komplexen Entscheidungsprozessen.</p><p>Entstanden sind diese Playbooks im Kontext realer Projekte und strategischer Aufgabenstellungen, wie sie Unternehmen unterschiedlicher Größe und Ausrichtung im deutschsprachigen Raum begegnen. Aus Gründen der Vertraulichkeit, Compliance und Kundenschutzes können viele Erkenntnisse nicht anhand eigener Projekte dargestellt werden und werden daher teilweise anhand externer Beobachtungen, öffentlicher Kampagnen oder allgemein zugänglicher Beispiele erläutert.</p><p>Alle genannten Marken, Unternehmen und Bezeichnungen sind Eigentum der jeweiligen Rechteinhaber. Die Nennung dient ausschließlich der fachlichen Einordnung und Illustration. Citylights steht in keinem wirtschaftlichen oder organisatorischen Verhältnis zu den genannten Firmen oder Marken, sofern nicht ausdrücklich anders gekennzeichnet.</p><p>© Werbeagentur Citylights® – Nutzung, Zitat und Weiterverwendung nur mit Quellenangabe.</p>" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "footnote" data: "<h3>Über diese Playbooks</h3><p>Die hier veröffentlichten Playbooks vertiefen strategische Fragestellungen rund um Marke, Marketing und Kommunikation. Sie übersetzen Wirkmechaniken, Entscheidungslogiken und psychologische Zusammenhänge in strukturierte Denk- und Handlungsrahmen.</p><p>Die Inhalte basieren auf über drei Jahrzehnten praktischer Arbeit, analytischer Auswertung realer Markt- und Projekterfahrungen sowie fundierter strategischer Beobachtung. Sie erheben keinen Anspruch auf Allgemeingültigkeit oder Vollständigkeit, sondern dienen der Orientierung bei komplexen Entscheidungsprozessen.</p><p>Entstanden sind diese Playbooks im Kontext realer Projekte und strategischer Aufgabenstellungen, wie sie Unternehmen unterschiedlicher Größe und Ausrichtung im deutschsprachigen Raum begegnen. Aus Gründen der Vertraulichkeit, Compliance und Kundenschutzes können viele Erkenntnisse nicht anhand eigener Projekte dargestellt werden und werden daher teilweise anhand externer Beobachtungen, öffentlicher Kampagnen oder allgemein zugänglicher Beispiele erläutert.</p><p>Alle genannten Marken, Unternehmen und Bezeichnungen sind Eigentum der jeweiligen Rechteinhaber. Die Nennung dient ausschließlich der fachlichen Einordnung und Illustration. Citylights steht in keinem wirtschaftlichen oder organisatorischen Verhältnis zu den genannten Firmen oder Marken, sofern nicht ausdrücklich anders gekennzeichnet.</p><p>© Werbeagentur Citylights® – Nutzung, Zitat und Weiterverwendung nur mit Quellenangabe.</p>" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "navigation_accesskey" => Pimcore\Model\Property {#1872 #dao: null #name: "navigation_accesskey" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_accesskey" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_anchor" => Pimcore\Model\Property {#1742 #dao: null #name: "navigation_anchor" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_anchor" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_class" => Pimcore\Model\Property {#1741 #dao: null #name: "navigation_class" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_class" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_exclude" => Pimcore\Model\Property {#1740 #dao: null #name: "navigation_exclude" #data: false #type: "bool" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_exclude" data: false type: "bool" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_name" => Pimcore\Model\Property {#1739 #dao: null #name: "navigation_name" #data: "Plattformlogik vs. Markenstrategie" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_name" data: "Plattformlogik vs. Markenstrategie" type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_parameters" => Pimcore\Model\Property {#1738 #dao: null #name: "navigation_parameters" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_parameters" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_relation" => Pimcore\Model\Property {#1737 #dao: null #name: "navigation_relation" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_relation" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_tabindex" => Pimcore\Model\Property {#1736 #dao: null #name: "navigation_tabindex" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_tabindex" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_target" => Pimcore\Model\Property {#1735 #dao: null #name: "navigation_target" #data: null #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_target" data: null type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_title" => Pimcore\Model\Property {#1734 #dao: null #name: "navigation_title" #data: "Warum Social Media Aufmerksamkeit trainiert – und Marken Bedeutung aufbauen müssen. Ein Playbook für Markenwirkung statt Klicklogik." #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_title" data: "Warum Social Media Aufmerksamkeit trainiert – und Marken Bedeutung aufbauen müssen. Ein Playbook für Markenwirkung statt Klicklogik." type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } ] #id: 341 #creationDate: 1765790965 #modificationDate: 1768317932 #versionCount: 32 #userOwner: 2 #locked: null #userModification: 2 #parentId: 326 #parent: null #_fulldump: false #dirtyFields: [] -activeDispatchingEvents: [] #fullPathCache: "/de/playbooks/wahrnehmung-psychologie/plattformlogik-social-media" #type: "page" #key: "plattformlogik-social-media" #index: 7 #published: true #children: [] #siblings: [] #controller: "App\Controller\ContentController::defaultAction" #template: null #editables: [ "content" => Pimcore\Model\Document\Editable\Areablock {#2173 #dao: null #config: [ "allowed" => [ "blockquote" "cl-faq" "cl-footnote" "cl-gebote" "cl-blog-overview" "cl-content-overview" "cl-project-slider" "cl-content-card-right" "cl-call-to-action-slider" "cl-teaser-row" "cl-card-slider" "cl-testimonials" "cl-testimonials-fancy" "cl-about" "cl-about-short" "cl-slideshow" "embed" "featurette" "gallery-carousel" "gallery-folder" "gallery-single-images" "headlines" "horizontal-line" "icon-teaser-row" "image" "image-hotspot-marker" "image-metadata" "pdf" "product-grid" "product-teaser" "standard-teaser" "text-accordion" "time-slider-featurette" "validity" "video" "wysiwyg" "wysiwyg-with-images" "personalized-product-teaser" ] "types" => [ [ "name" => "Blockquote" "description" => "" "type" => "blockquote" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => true "sortIndex" => 0 ] [ "name" => "CL FAQ" "description" => "FAQ mit automatischem json-ld" "type" => "cl-faq" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 1 ] [ "name" => "CL Footnote" "description" => "Liest die Footnote Eigenschaft falls vorhanden" "type" => "cl-footnote" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 2 ] [ "name" => "CL 16 Gebote ;)" "description" => "Masonry Kacheln" "type" => "cl-gebote" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 3 ] [ "name" => "CL Blog Overview" "description" => "Kacheln um Einträge anzuzeigen" "type" => "cl-blog-overview" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 4 ] [ "name" => "CL Content Overview" "description" => "Große Kacheln mit Link und etwas Text" "type" => "cl-content-overview" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 5 ] [ "name" => "CL Project Slider" "description" => "CardSlider für Projekte" "type" => "cl-project-slider" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 6 ] [ "name" => "CL Content" "description" => "-> Pic \| Text <-" "type" => "cl-content-card-right" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 7 ] [ "name" => "CL CTA Slider" "description" => "Einzeiler mit Button" "type" => "cl-call-to-action-slider" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 8 ] [ "name" => "CL Teaser Row" "description" => "Eine angepasste Version der Icon Row" "type" => "cl-teaser-row" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 9 ] [ "name" => "CL Card Slider" "description" => "Eine angepasste Version eines Sliders" "type" => "cl-card-slider" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 10 ] [ "name" => "CL Testimonials" "description" => "Eine angepasste Version eines Sliders" "type" => "cl-testimonials" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 11 ] [ "name" => "CL Testimonials Fancy" "description" => "Eine angepasste CL Testimonials" "type" => "cl-testimonials-fancy" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 12 ] [ "name" => "CL About" "description" => "Eine angepasste Version eines Sliders" "type" => "cl-about" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 13 ] [ "name" => "CL About Short" "description" => "Das About Template ohne die Qualitäten" "type" => "cl-about-short" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 14 ] [ "name" => "CL Slideshow" "description" => "Eine angepasste Version einer Slideshow" "type" => "cl-slideshow" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 15 ] [ "name" => "Embed" "description" => "" "type" => "embed" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 16 ] [ "name" => "Featurette" "description" => "" "type" => "featurette" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 17 ] [ "name" => "Gallery (Carousel)" "description" => "" "type" => "gallery-carousel" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 18 ] [ "name" => "Gallery (Folder)" "description" => "" "type" => "gallery-folder" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 19 ] [ "name" => "Gallery (Single)" "description" => "" "type" => "gallery-single-images" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 20 ] [ "name" => "Headlines" "description" => "" "type" => "headlines" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 21 ] [ "name" => "Horiz. Line" "description" => "" "type" => "horizontal-line" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 22 ] [ "name" => "Icon Teaser" "description" => "" "type" => "icon-teaser-row" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 23 ] [ "name" => "Image" "description" => "" "type" => "image" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 24 ] [ "name" => "Image Hotspot & Marker" "description" => "" "type" => "image-hotspot-marker" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 25 ] [ "name" => "Image w. Metadata" "description" => "" "type" => "image-metadata" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => true "sortIndex" => 26 ] [ "name" => "PDF" "description" => "" "type" => "pdf" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 27 ] [ "name" => "Product Grid" "description" => "" "type" => "product-grid" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 28 ] [ "name" => "Product Teaser" "description" => "" "type" => "product-teaser" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 29 ] [ "name" => "Standard Teaser" "description" => "" "type" => "standard-teaser" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 30 ] [ "name" => "Text Accordion" "description" => "" "type" => "text-accordion" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 31 ] [ "name" => "Time Slider Featurette" "description" => "" "type" => "time-slider-featurette" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 32 ] [ "name" => "Validity" "description" => "" "type" => "validity" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 33 ] [ "name" => "Video" "description" => "" "type" => "video" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 34 ] [ "name" => "WYSIWYG" "description" => "" "type" => "wysiwyg" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 35 ] [ "name" => "WYSIWYG w. Images" "description" => "" "type" => "wysiwyg-with-images" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 36 ] [ "name" => "Personalized Product Teaser" "description" => "" "type" => "personalized-product-teaser" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 37 ] ] "limit" => 1000000 "blockStateStack" => "[{"blocks":[],"indexes":[]}]" ] #label: null #dialogDescription: null #name: "content" #realName: "content" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #indices: [ [ "key" => "1" "type" => "cl-about-short" "hidden" => false ] [ "key" => "2" "type" => "cl-about-short" "hidden" => false ] [ "key" => "3" "type" => "cl-about-short" "hidden" => false ] [ "key" => "5" "type" => "cl-about-short" "hidden" => false ] [ "key" => "4" "type" => "cl-about-short" "hidden" => false ] [ "key" => "6" "type" => "cl-about-short" "hidden" => false ] [ "key" => "7" "type" => "cl-about-short" "hidden" => false ] [ "key" => "8" "type" => "cl-about-short" "hidden" => false ] [ "key" => "13" "type" => "cl-call-to-action-slider" "hidden" => false ] [ "key" => "9" "type" => "cl-about-short" "hidden" => false ] [ "key" => "10" "type" => "cl-about-short" "hidden" => false ] [ "key" => "11" "type" => "cl-about-short" "hidden" => false ] [ "key" => "12" "type" => "cl-call-to-action-slider" "hidden" => false ] ] #current: 0 #currentIndex: [ "key" => "12" "type" => "cl-call-to-action-slider" "hidden" => false ] #blockStarted: false #brickTypeUsageCounter: [ "cl-about-short" => 11 "cl-call-to-action-slider" => 2 ] config: [ "allowed" => [ "blockquote" "cl-faq" "cl-footnote" "cl-gebote" "cl-blog-overview" "cl-content-overview" "cl-project-slider" "cl-content-card-right" "cl-call-to-action-slider" "cl-teaser-row" "cl-card-slider" "cl-testimonials" "cl-testimonials-fancy" "cl-about" "cl-about-short" "cl-slideshow" "embed" "featurette" "gallery-carousel" "gallery-folder" "gallery-single-images" "headlines" "horizontal-line" "icon-teaser-row" "image" "image-hotspot-marker" "image-metadata" "pdf" "product-grid" "product-teaser" "standard-teaser" "text-accordion" "time-slider-featurette" "validity" "video" "wysiwyg" "wysiwyg-with-images" "personalized-product-teaser" ] "types" => [ [ "name" => "Blockquote" "description" => "" "type" => "blockquote" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => true "sortIndex" => 0 ] [ "name" => "CL FAQ" "description" => "FAQ mit automatischem json-ld" "type" => "cl-faq" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 1 ] [ "name" => "CL Footnote" "description" => "Liest die Footnote Eigenschaft falls vorhanden" "type" => "cl-footnote" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 2 ] [ "name" => "CL 16 Gebote ;)" "description" => "Masonry Kacheln" "type" => "cl-gebote" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 3 ] [ "name" => "CL Blog Overview" "description" => "Kacheln um Einträge anzuzeigen" "type" => "cl-blog-overview" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 4 ] [ "name" => "CL Content Overview" "description" => "Große Kacheln mit Link und etwas Text" "type" => "cl-content-overview" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 5 ] [ "name" => "CL Project Slider" "description" => "CardSlider für Projekte" "type" => "cl-project-slider" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 6 ] [ "name" => "CL Content" "description" => "-> Pic \| Text <-" "type" => "cl-content-card-right" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 7 ] [ "name" => "CL CTA Slider" "description" => "Einzeiler mit Button" "type" => "cl-call-to-action-slider" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 8 ] [ "name" => "CL Teaser Row" "description" => "Eine angepasste Version der Icon Row" "type" => "cl-teaser-row" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 9 ] [ "name" => "CL Card Slider" "description" => "Eine angepasste Version eines Sliders" "type" => "cl-card-slider" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 10 ] [ "name" => "CL Testimonials" "description" => "Eine angepasste Version eines Sliders" "type" => "cl-testimonials" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 11 ] [ "name" => "CL Testimonials Fancy" "description" => "Eine angepasste CL Testimonials" "type" => "cl-testimonials-fancy" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 12 ] [ "name" => "CL About" "description" => "Eine angepasste Version eines Sliders" "type" => "cl-about" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 13 ] [ "name" => "CL About Short" "description" => "Das About Template ohne die Qualitäten" "type" => "cl-about-short" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 14 ] [ "name" => "CL Slideshow" "description" => "Eine angepasste Version einer Slideshow" "type" => "cl-slideshow" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 15 ] [ "name" => "Embed" "description" => "" "type" => "embed" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 16 ] [ "name" => "Featurette" "description" => "" "type" => "featurette" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 17 ] [ "name" => "Gallery (Carousel)" "description" => "" "type" => "gallery-carousel" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 18 ] [ "name" => "Gallery (Folder)" "description" => "" "type" => "gallery-folder" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 19 ] [ "name" => "Gallery (Single)" "description" => "" "type" => "gallery-single-images" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 20 ] [ "name" => "Headlines" "description" => "" "type" => "headlines" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 21 ] [ "name" => "Horiz. Line" "description" => "" "type" => "horizontal-line" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 22 ] [ "name" => "Icon Teaser" "description" => "" "type" => "icon-teaser-row" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 23 ] [ "name" => "Image" "description" => "" "type" => "image" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 24 ] [ "name" => "Image Hotspot & Marker" "description" => "" "type" => "image-hotspot-marker" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 25 ] [ "name" => "Image w. Metadata" "description" => "" "type" => "image-metadata" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => true "sortIndex" => 26 ] [ "name" => "PDF" "description" => "" "type" => "pdf" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 27 ] [ "name" => "Product Grid" "description" => "" "type" => "product-grid" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 28 ] [ "name" => "Product Teaser" "description" => "" "type" => "product-teaser" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 29 ] [ "name" => "Standard Teaser" "description" => "" "type" => "standard-teaser" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 30 ] [ "name" => "Text Accordion" "description" => "" "type" => "text-accordion" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 31 ] [ "name" => "Time Slider Featurette" "description" => "" "type" => "time-slider-featurette" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 32 ] [ "name" => "Validity" "description" => "" "type" => "validity" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 33 ] [ "name" => "Video" "description" => "" "type" => "video" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 34 ] [ "name" => "WYSIWYG" "description" => "" "type" => "wysiwyg" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 35 ] [ "name" => "WYSIWYG w. Images" "description" => "" "type" => "wysiwyg-with-images" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 36 ] [ "name" => "Personalized Product Teaser" "description" => "" "type" => "personalized-product-teaser" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 37 ] ] "limit" => 1000000 "blockStateStack" => "[{"blocks":[],"indexes":[]}]" ] label: null dialogDescription: null name: "content" realName: "content" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null indices: [ [ "key" => "1" "type" => "cl-about-short" "hidden" => false ] [ "key" => "2" "type" => "cl-about-short" "hidden" => false ] [ "key" => "3" "type" => "cl-about-short" "hidden" => false ] [ "key" => "5" "type" => "cl-about-short" "hidden" => false ] [ "key" => "4" "type" => "cl-about-short" "hidden" => false ] [ "key" => "6" "type" => "cl-about-short" "hidden" => false ] [ "key" => "7" "type" => "cl-about-short" "hidden" => false ] [ "key" => "8" "type" => "cl-about-short" "hidden" => false ] [ "key" => "13" "type" => "cl-call-to-action-slider" "hidden" => false ] [ "key" => "9" "type" => "cl-about-short" "hidden" => false ] [ "key" => "10" "type" => "cl-about-short" "hidden" => false ] [ "key" => "11" "type" => "cl-about-short" "hidden" => false ] [ "key" => "12" "type" => "cl-call-to-action-slider" "hidden" => false ] ] current: 0 currentIndex: [ "key" => "12" "type" => "cl-call-to-action-slider" "hidden" => false ] blockStarted: false brickTypeUsageCounter: [ "cl-about-short" => 11 "cl-call-to-action-slider" => 2 ] } "content:1.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2175 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:1.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Dieses Playbook hilft Markenverantwortlichen, Entscheidern und Beratern dabei, Aufmerksamkeit im Marketing <strong>richtig einzuordnen</strong>.</p><p>Nicht alles, was Reichweite erzeugt, baut Marke.</p><p>Nicht alles, was wirkt, zahlt auf Markenstrategie ein.</p><p>Wer dieses Playbook nutzt, kann:</p><ul><li>Kampagnen klarer beurteilen</li><li>falsche Vergleiche mit Social-Media-Plattformen entkräften</li><li>bessere Entscheidungen mit weniger Aktionismus treffen</li></ul><p></p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:1.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Dieses Playbook hilft Markenverantwortlichen, Entscheidern und Beratern dabei, Aufmerksamkeit im Marketing <strong>richtig einzuordnen</strong>.</p><p>Nicht alles, was Reichweite erzeugt, baut Marke.</p><p>Nicht alles, was wirkt, zahlt auf Markenstrategie ein.</p><p>Wer dieses Playbook nutzt, kann:</p><ul><li>Kampagnen klarer beurteilen</li><li>falsche Vergleiche mit Social-Media-Plattformen entkräften</li><li>bessere Entscheidungen mit weniger Aktionismus treffen</li></ul><p></p><p></p>" } "content:1.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2215 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:1.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:1.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:1.headline" => Pimcore\Model\Document\Editable\Input {#2185 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:1.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Ziel des Playbooks" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:1.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Ziel des Playbooks" } "content:1.icon" => Pimcore\Model\Document\Editable\Image {#2234 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:1.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:1.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:1.pic" => Pimcore\Model\Document\Editable\Checkbox {#2196 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:1.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:1.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:1.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2213 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:1.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:1.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:1.preheadline" => Pimcore\Model\Document\Editable\Input {#2163 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:1.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Marken vs. Social Media" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:1.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Marken vs. Social Media" } "content:1.text_direction" => Pimcore\Model\Document\Editable\Select {#2162 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:1.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row" config: [] label: null dialogDescription: null name: "content:1.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row" } "content:10.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2161 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:10.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Der praktische Nutzen dieses Playbooks liegt hier:</p><ol><li>Trainieren wir Verhalten – oder bauen wir Bedeutung?</li><li>Würde diese Maßnahme auch ohne Incentive funktionieren?</li><li>Erkennt man die Marke, wenn man alles außer dem Reiz entfernt?</li><li>Ist das dauerhaft wiederholbar – oder nur kurzfristig auffällig?</li></ol><p></p><p>Scheitert eine Maßnahme hier, ist sie kein Markenbeitrag.</p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:10.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Der praktische Nutzen dieses Playbooks liegt hier:</p><ol><li>Trainieren wir Verhalten – oder bauen wir Bedeutung?</li><li>Würde diese Maßnahme auch ohne Incentive funktionieren?</li><li>Erkennt man die Marke, wenn man alles außer dem Reiz entfernt?</li><li>Ist das dauerhaft wiederholbar – oder nur kurzfristig auffällig?</li></ol><p></p><p>Scheitert eine Maßnahme hier, ist sie kein Markenbeitrag.</p><p></p>" } "content:10.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2160 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:10.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:10.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:10.headline" => Pimcore\Model\Document\Editable\Input {#2159 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:10.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Entscheidungsfilter" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:10.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Entscheidungsfilter" } "content:10.icon" => Pimcore\Model\Document\Editable\Image {#2158 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:10.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:10.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:10.pic" => Pimcore\Model\Document\Editable\Checkbox {#2157 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:10.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:10.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:10.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2156 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:10.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:10.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:10.preheadline" => Pimcore\Model\Document\Editable\Input {#2155 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:10.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Für jede Kampagne, jedes Konzept, jede Maßnahme" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:10.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Für jede Kampagne, jedes Konzept, jede Maßnahme" } "content:10.text_direction" => Pimcore\Model\Document\Editable\Select {#2154 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:10.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row flex-row-reverse" config: [] label: null dialogDescription: null name: "content:10.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row flex-row-reverse" } "content:11.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2153 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:11.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Plattformen zeigen, <strong>wie Aufmerksamkeit technisch funktioniert</strong>.</p><p>Citylights zeigt, <strong>wie sie strategisch sinnvoll eingesetzt wird</strong>.</p><p>Nicht alles, was wirkt, ist richtig.</p><p>Aber alles, was wirkt, muss verstanden werden.</p><p></p><p><strong>Querverweise: </strong> Konditionierung (Pavlov-Effekt) · Brand Assets · Intrinsische Motivation · Belohnungsprinzip · Dark Patterns · Attention Economy</p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:11.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Plattformen zeigen, <strong>wie Aufmerksamkeit technisch funktioniert</strong>.</p><p>Citylights zeigt, <strong>wie sie strategisch sinnvoll eingesetzt wird</strong>.</p><p>Nicht alles, was wirkt, ist richtig.</p><p>Aber alles, was wirkt, muss verstanden werden.</p><p></p><p><strong>Querverweise: </strong> Konditionierung (Pavlov-Effekt) · Brand Assets · Intrinsische Motivation · Belohnungsprinzip · Dark Patterns · Attention Economy</p><p></p>" } "content:11.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2152 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:11.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:11.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:11.headline" => Pimcore\Model\Document\Editable\Input {#2151 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:11.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Citylights-Prinzip" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:11.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Citylights-Prinzip" } "content:11.icon" => Pimcore\Model\Document\Editable\Image {#2164 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:11.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:11.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:11.pic" => Pimcore\Model\Document\Editable\Checkbox {#2165 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:11.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:11.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:11.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2166 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:11.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:11.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:11.preheadline" => Pimcore\Model\Document\Editable\Input {#2167 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:11.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:11.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:11.text_direction" => Pimcore\Model\Document\Editable\Select {#2168 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:11.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row" config: [] label: null dialogDescription: null name: "content:11.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row" } "content:12.animation" => Pimcore\Model\Document\Editable\Select {#2169 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:12.animation" #realName: "animation" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:12.animation" realName: "animation" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:12.headline" => Pimcore\Model\Document\Editable\Input {#2170 #dao: null #config: [ "height" => 100 "placeholder" => "hier CTA Header eingeben" ] #label: null #dialogDescription: null #name: "content:12.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "lassen Sie uns darüber sprechen, vor der Nächsten Kampagne!" config: [ "height" => 100 "placeholder" => "hier CTA Header eingeben" ] label: null dialogDescription: null name: "content:12.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "lassen Sie uns darüber sprechen, vor der Nächsten Kampagne!" } "content:12.link" => Pimcore\Model\Document\Editable\Link {#2171 #dao: null #config: [ "class" => "main-btn" ] #label: null #dialogDescription: null #name: "content:12.link" #realName: "link" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #data: [ "internalType" => "document" "linktype" => "internal" "text" => "Jetzt handeln!" "path" => "/de/analyse" "target" => "" "parameters" => "" "anchor" => "" "title" => "" "accesskey" => "" "rel" => "" "tabindex" => "" "class" => "" "internal" => true "internalId" => 243 ] config: [ "class" => "main-btn" ] label: null dialogDescription: null name: "content:12.link" realName: "link" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null data: [ "internalType" => "document" "linktype" => "internal" "text" => "Jetzt handeln!" "path" => "/de/analyse" "target" => "" "parameters" => "" "anchor" => "" "title" => "" "accesskey" => "" "rel" => "" "tabindex" => "" "class" => "" "internal" => true "internalId" => 243 ] } "content:12.Subline" => Pimcore\Model\Document\Editable\Input {#2181 #dao: null #config: [ "height" => 100 "placeholder" => "hier CTA Text eingeben" ] #label: null #dialogDescription: null #name: "content:12.Subline" #realName: "Subline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [ "height" => 100 "placeholder" => "hier CTA Text eingeben" ] label: null dialogDescription: null name: "content:12.Subline" realName: "Subline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:13.animation" => Pimcore\Model\Document\Editable\Select {#2191 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:13.animation" #realName: "animation" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:13.animation" realName: "animation" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:13.headline" => Pimcore\Model\Document\Editable\Input {#2192 #dao: null #config: [ "height" => 100 "placeholder" => "hier CTA Header eingeben" ] #label: null #dialogDescription: null #name: "content:13.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "wo kopiert die Marke Plattformlogik und verliert als Marke?" config: [ "height" => 100 "placeholder" => "hier CTA Header eingeben" ] label: null dialogDescription: null name: "content:13.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "wo kopiert die Marke Plattformlogik und verliert als Marke?" } "content:13.link" => Pimcore\Model\Document\Editable\Link {#2193 #dao: null #config: [ "class" => "main-btn" ] #label: null #dialogDescription: null #name: "content:13.link" #realName: "link" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #data: [ "internalType" => "document" "linktype" => "internal" "text" => "Jetzt herrausfinden" "path" => "/de/analyse" "target" => "" "parameters" => "" "anchor" => "" "title" => "" "accesskey" => "" "rel" => "" "tabindex" => "" "class" => "" "internal" => true "internalId" => 243 ] config: [ "class" => "main-btn" ] label: null dialogDescription: null name: "content:13.link" realName: "link" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null data: [ "internalType" => "document" "linktype" => "internal" "text" => "Jetzt herrausfinden" "path" => "/de/analyse" "target" => "" "parameters" => "" "anchor" => "" "title" => "" "accesskey" => "" "rel" => "" "tabindex" => "" "class" => "" "internal" => true "internalId" => 243 ] } "content:13.Subline" => Pimcore\Model\Document\Editable\Input {#2194 #dao: null #config: [ "height" => 100 "placeholder" => "hier CTA Text eingeben" ] #label: null #dialogDescription: null #name: "content:13.Subline" #realName: "Subline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [ "height" => 100 "placeholder" => "hier CTA Text eingeben" ] label: null dialogDescription: null name: "content:13.Subline" realName: "Subline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:2.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2195 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:2.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p><strong>Plattformen trainieren Verhalten. Marken bauen Bedeutung.</strong></p><p>Wer diese Regel missachtet, optimiert an der falschen Stelle – egal wie gut die Zahlen aussehen.</p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:2.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p><strong>Plattformen trainieren Verhalten. Marken bauen Bedeutung.</strong></p><p>Wer diese Regel missachtet, optimiert an der falschen Stelle – egal wie gut die Zahlen aussehen.</p><p></p>" } "content:2.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2244 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:2.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:2.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:2.headline" => Pimcore\Model\Document\Editable\Input {#2245 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:2.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Marken vs. Plattformlogik" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:2.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Marken vs. Plattformlogik" } "content:2.icon" => Pimcore\Model\Document\Editable\Image {#2246 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:2.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:2.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:2.pic" => Pimcore\Model\Document\Editable\Checkbox {#2247 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:2.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:2.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:2.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2248 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:2.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:2.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:2.preheadline" => Pimcore\Model\Document\Editable\Input {#2249 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:2.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Grundregel" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:2.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Grundregel" } "content:2.text_direction" => Pimcore\Model\Document\Editable\Select {#2250 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:2.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row flex-row-reverse" config: [] label: null dialogDescription: null name: "content:2.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row flex-row-reverse" } "content:3.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2251 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:3.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Plattformen funktionieren nicht wegen komplexer Inhalte, sondern wegen klarer Reize:</p><ul><li>eindeutig</li><li>wiederholbar</li><li>sofort erkennbar</li></ul><p></p><p><strong>Übertragbar auf Markenpraxis:</strong></p><ul><li>feste visuelle Codes</li><li>klar definierte Tonalität</li><li>wiederkehrende Gestaltungselemente</li><li>erkennbare Dramaturgie über alle Kanäle</li></ul><p></p><p>Wenn eine Maßnahme erst erklärt werden muss, ist sie als Markenreiz ungeeignet.</p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:3.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Plattformen funktionieren nicht wegen komplexer Inhalte, sondern wegen klarer Reize:</p><ul><li>eindeutig</li><li>wiederholbar</li><li>sofort erkennbar</li></ul><p></p><p><strong>Übertragbar auf Markenpraxis:</strong></p><ul><li>feste visuelle Codes</li><li>klar definierte Tonalität</li><li>wiederkehrende Gestaltungselemente</li><li>erkennbare Dramaturgie über alle Kanäle</li></ul><p></p><p>Wenn eine Maßnahme erst erklärt werden muss, ist sie als Markenreiz ungeeignet.</p><p></p>" } "content:3.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2190 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:3.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:3.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:3.headline" => Pimcore\Model\Document\Editable\Input {#2189 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:3.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Reizklarheit vor Botschaftstiefe" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:3.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Reizklarheit vor Botschaftstiefe" } "content:3.icon" => Pimcore\Model\Document\Editable\Image {#2188 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:3.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:3.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:3.pic" => Pimcore\Model\Document\Editable\Checkbox {#2187 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:3.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:3.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:3.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2186 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:3.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:3.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:3.preheadline" => Pimcore\Model\Document\Editable\Input {#2218 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:3.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Was Marken bewusst übernehmen dürfen" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:3.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Was Marken bewusst übernehmen dürfen" } "content:3.text_direction" => Pimcore\Model\Document\Editable\Select {#2217 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:3.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row" config: [] label: null dialogDescription: null name: "content:3.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row" } "content:4.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2197 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:4.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>In der Markenkommunikation heißt das:</p><ul><li>zuerst emotionale oder symbolische Andockung</li><li>dann Kontext</li><li>erst danach Information oder Argument</li></ul><p></p><p>Argumente ohne vorgelagerte Bedeutung werden wahrgenommen, aber nicht erinnert.</p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:4.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>In der Markenkommunikation heißt das:</p><ul><li>zuerst emotionale oder symbolische Andockung</li><li>dann Kontext</li><li>erst danach Information oder Argument</li></ul><p></p><p>Argumente ohne vorgelagerte Bedeutung werden wahrgenommen, aber nicht erinnert.</p>" } "content:4.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2184 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:4.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:4.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:4.headline" => Pimcore\Model\Document\Editable\Input {#2183 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:4.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Bedeutung kommt vor Argument" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:4.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Bedeutung kommt vor Argument" } "content:4.icon" => Pimcore\Model\Document\Editable\Image {#2132 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:4.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:4.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:4.pic" => Pimcore\Model\Document\Editable\Checkbox {#2136 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:4.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:4.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:4.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2133 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:4.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:4.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:4.preheadline" => Pimcore\Model\Document\Editable\Input {#2140 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:4.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Aufmerksamkeit entsteht vor Bewertung." config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:4.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Aufmerksamkeit entsteht vor Bewertung." } "content:4.text_direction" => Pimcore\Model\Document\Editable\Select {#2134 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:4.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row" config: [] label: null dialogDescription: null name: "content:4.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row" } "content:5.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2145 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:5.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Plattformen verändern Inhalte, <strong>nicht ihre Signale</strong>.</p><p>Für Marken bedeutet das:</p><ul><li>Kampagnenideen dürfen wechseln</li><li>Markenreize dürfen es nicht</li><li>Wiedererkennung ist keine Stilfrage, sondern Voraussetzung für Markenaufbau</li></ul><p></p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:5.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Plattformen verändern Inhalte, <strong>nicht ihre Signale</strong>.</p><p>Für Marken bedeutet das:</p><ul><li>Kampagnenideen dürfen wechseln</li><li>Markenreize dürfen es nicht</li><li>Wiedererkennung ist keine Stilfrage, sondern Voraussetzung für Markenaufbau</li></ul><p></p><p></p>" } "content:5.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2139 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:5.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:5.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:5.headline" => Pimcore\Model\Document\Editable\Input {#2150 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:5.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Konsistenz schlägt Kreativität" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:5.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Konsistenz schlägt Kreativität" } "content:5.icon" => Pimcore\Model\Document\Editable\Image {#2148 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:5.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:5.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:5.pic" => Pimcore\Model\Document\Editable\Checkbox {#2138 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:5.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:5.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:5.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2143 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:5.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:5.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:5.preheadline" => Pimcore\Model\Document\Editable\Input {#2137 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:5.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:5.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:5.text_direction" => Pimcore\Model\Document\Editable\Select {#2202 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:5.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row flex-row-reverse" config: [] label: null dialogDescription: null name: "content:5.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row flex-row-reverse" } "content:6.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2203 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:6.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Plattformen wirken, weil sie nicht in Kampagnen denken.</p><p>Für Marken heißt das:</p><ul><li>lieber wenige Reize dauerhaft</li><li>als viele Reize kurz</li><li>lieber verlässlich präsent</li><li>als spektakulär und schnell vergessen</li><li></li></ul><p>Markenaufbau ist ein Lernprozess im Kopf der Zielgruppe, kein Kreativwettbewerb.</p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:6.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Plattformen wirken, weil sie nicht in Kampagnen denken.</p><p>Für Marken heißt das:</p><ul><li>lieber wenige Reize dauerhaft</li><li>als viele Reize kurz</li><li>lieber verlässlich präsent</li><li>als spektakulär und schnell vergessen</li><li></li></ul><p>Markenaufbau ist ein Lernprozess im Kopf der Zielgruppe, kein Kreativwettbewerb.</p><p></p>" } "content:6.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2204 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:6.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:6.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:6.headline" => Pimcore\Model\Document\Editable\Input {#2205 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:6.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Habitualität statt Kampagnen-Logik" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:6.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Habitualität statt Kampagnen-Logik" } "content:6.icon" => Pimcore\Model\Document\Editable\Image {#2206 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:6.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:6.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:6.pic" => Pimcore\Model\Document\Editable\Checkbox {#2207 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:6.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:6.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:6.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2208 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:6.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:6.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:6.preheadline" => Pimcore\Model\Document\Editable\Input {#2209 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:6.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Das andere Denken" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:6.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Das andere Denken" } "content:6.text_direction" => Pimcore\Model\Document\Editable\Select {#2210 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:6.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row flex-row-reverse" config: [] label: null dialogDescription: null name: "content:6.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row flex-row-reverse" } "content:7.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2211 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:7.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Plattformen konditionieren auf Nutzung.</p><p> Marken dürfen das nicht.</p><ul><li>Klicks sind kein Vertrauenssignal</li><li>Interaktion ist kein Präferenzbeweis</li><li>Nutzung ist keine Bindung</li></ul><p></p><p>Wer Verhalten trainiert, statt Bedeutung aufzubauen, erzeugt Aktivität ohne Substanz.</p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:7.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Plattformen konditionieren auf Nutzung.</p><p> Marken dürfen das nicht.</p><ul><li>Klicks sind kein Vertrauenssignal</li><li>Interaktion ist kein Präferenzbeweis</li><li>Nutzung ist keine Bindung</li></ul><p></p><p>Wer Verhalten trainiert, statt Bedeutung aufzubauen, erzeugt Aktivität ohne Substanz.</p><p></p>" } "content:7.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2212 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:7.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:7.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:7.headline" => Pimcore\Model\Document\Editable\Input {#2233 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:7.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Keine Verhaltenskonditionierung auf Klick" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:7.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Keine Verhaltenskonditionierung auf Klick" } "content:7.icon" => Pimcore\Model\Document\Editable\Image {#2232 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:7.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:7.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:7.pic" => Pimcore\Model\Document\Editable\Checkbox {#2235 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:7.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:7.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:7.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2236 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:7.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:7.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:7.preheadline" => Pimcore\Model\Document\Editable\Input {#2237 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:7.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Was Marken nicht übernehmen sollten" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:7.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Was Marken nicht übernehmen sollten" } "content:7.text_direction" => Pimcore\Model\Document\Editable\Select {#2238 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:7.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row" config: [] label: null dialogDescription: null name: "content:7.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row" } "content:8.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2239 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:8.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Mechaniken wie:</p><ul><li>künstliche Verknappung</li><li>erschwerte Alternativen</li><li>psychologischer Druck</li></ul><p></p><p>sind keine Abkürzung, sondern ein Vertrauensabbau-Programm.</p><h4><strong>Einordnung Verknappung im Luxusmarketing:</strong></h4><p>Verknappung ist im Luxus- und Premiumsegment eine legitime Bedeutungsmechanik, jedoch keine Aktivierungs- oder Druckmechanik. Im Luxus entsteht Knappheit strukturell – durch begrenzte Produktion, Handwerk oder kuratorische Auswahl. Sie muss nicht erklärt oder technisch inszeniert werden. Künstliche Verknappung, Timer oder Kaufdruck stammen aus Retail- und Performance-Logik und untergraben Luxuswirkung. Sobald Verknappung forciert werden muss, kippt sie von Bedeutung zu Manipulation.</p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:8.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Mechaniken wie:</p><ul><li>künstliche Verknappung</li><li>erschwerte Alternativen</li><li>psychologischer Druck</li></ul><p></p><p>sind keine Abkürzung, sondern ein Vertrauensabbau-Programm.</p><h4><strong>Einordnung Verknappung im Luxusmarketing:</strong></h4><p>Verknappung ist im Luxus- und Premiumsegment eine legitime Bedeutungsmechanik, jedoch keine Aktivierungs- oder Druckmechanik. Im Luxus entsteht Knappheit strukturell – durch begrenzte Produktion, Handwerk oder kuratorische Auswahl. Sie muss nicht erklärt oder technisch inszeniert werden. Künstliche Verknappung, Timer oder Kaufdruck stammen aus Retail- und Performance-Logik und untergraben Luxuswirkung. Sobald Verknappung forciert werden muss, kippt sie von Bedeutung zu Manipulation.</p><p></p>" } "content:8.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2240 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:8.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:8.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:8.headline" => Pimcore\Model\Document\Editable\Input {#2241 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:8.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Keine Dark Patterns" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:8.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Keine Dark Patterns" } "content:8.icon" => Pimcore\Model\Document\Editable\Image {#2242 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:8.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:8.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:8.pic" => Pimcore\Model\Document\Editable\Checkbox {#2243 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:8.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:8.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:8.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2201 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:8.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:8.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:8.preheadline" => Pimcore\Model\Document\Editable\Input {#2200 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:8.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:8.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:8.text_direction" => Pimcore\Model\Document\Editable\Select {#2199 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:8.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row flex-row-reverse" config: [] label: null dialogDescription: null name: "content:8.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row flex-row-reverse" } "content:9.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2198 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:9.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Plattformen maximieren Aufmerksamkeit, Marken tragen Verantwortung.</p><p>Marken, die auf Abhängigkeit setzen:</p><ul><li>verlieren Haltung</li><li>verlieren Glaubwürdigkeit</li><li>verlieren langfristige Relevanz</li></ul><p></p><p><strong>Marken tragen Verantwortung. Bindung entsteht aus Identifikation, nicht aus Abhängigkeit, oder Zwang.</strong></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:9.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Plattformen maximieren Aufmerksamkeit, Marken tragen Verantwortung.</p><p>Marken, die auf Abhängigkeit setzen:</p><ul><li>verlieren Haltung</li><li>verlieren Glaubwürdigkeit</li><li>verlieren langfristige Relevanz</li></ul><p></p><p><strong>Marken tragen Verantwortung. Bindung entsteht aus Identifikation, nicht aus Abhängigkeit, oder Zwang.</strong></p>" } "content:9.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2216 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:9.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:9.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:9.headline" => Pimcore\Model\Document\Editable\Input {#2230 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:9.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Keine Suchtlogik" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:9.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Keine Suchtlogik" } "content:9.icon" => Pimcore\Model\Document\Editable\Image {#2229 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:9.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:9.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:9.pic" => Pimcore\Model\Document\Editable\Checkbox {#2228 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:9.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:9.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:9.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2227 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:9.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:9.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:9.preheadline" => Pimcore\Model\Document\Editable\Input {#2226 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:9.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:9.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:9.text_direction" => Pimcore\Model\Document\Editable\Select {#2225 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:9.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row" config: [] label: null dialogDescription: null name: "content:9.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row" } "headline" => Pimcore\Model\Document\Editable\Wysiwyg {#2224 #dao: null #config: [ "placeholder" => "Headline" ] #label: null #dialogDescription: null #name: "headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<h1>Aufmerksamkeitsmechaniken verstehen – Markenwirkung richtig einsetzen</h1><p></p>" config: [ "placeholder" => "Headline" ] label: null dialogDescription: null name: "headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<h1>Aufmerksamkeitsmechaniken verstehen – Markenwirkung richtig einsetzen</h1><p></p>" } "content:13.bgImage" => Pimcore\Model\Document\Editable\Image {#3829 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:13.bgImage" #realName: "bgImage" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [] label: null dialogDescription: null name: "content:13.bgImage" realName: "bgImage" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:13.background" => Pimcore\Model\Document\Editable\Select {#3871 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:13.background" #realName: "background" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: null config: [] label: null dialogDescription: null name: "content:13.background" realName: "background" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: null } "content:13.roundPic" => Pimcore\Model\Document\Editable\Checkbox {#3849 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:13.roundPic" #realName: "roundPic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: false config: [] label: null dialogDescription: null name: "content:13.roundPic" realName: "roundPic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: false } "content:13.freitext" => Pimcore\Model\Document\Editable\Checkbox {#3765 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:13.freitext" #realName: "freitext" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: false config: [] label: null dialogDescription: null name: "content:13.freitext" realName: "freitext" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: false } "content:12.bgImage" => Pimcore\Model\Document\Editable\Image {#3948 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:12.bgImage" #realName: "bgImage" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [] label: null dialogDescription: null name: "content:12.bgImage" realName: "bgImage" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:12.background" => Pimcore\Model\Document\Editable\Select {#3936 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:12.background" #realName: "background" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: null config: [] label: null dialogDescription: null name: "content:12.background" realName: "background" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: null } "content:12.roundPic" => Pimcore\Model\Document\Editable\Checkbox {#3934 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:12.roundPic" #realName: "roundPic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: false config: [] label: null dialogDescription: null name: "content:12.roundPic" realName: "roundPic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: false } "content:12.freitext" => Pimcore\Model\Document\Editable\Checkbox {#3982 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:12.freitext" #realName: "freitext" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: false config: [] label: null dialogDescription: null name: "content:12.freitext" realName: "freitext" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: false } "fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#3470 #dao: null #config: [] #label: null #dialogDescription: null #name: "fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: null config: [] label: null dialogDescription: null name: "fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: null } "prehead" => Pimcore\Model\Document\Editable\Checkbox {#367 #dao: null #config: [] #label: null #dialogDescription: null #name: "prehead" #realName: "prehead" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: false config: [] label: null dialogDescription: null name: "prehead" realName: "prehead" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: false } "preheadline" => Pimcore\Model\Document\Editable\Input {#3568 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } ] #versions: null #contentMainDocumentId: &143 null #contentMasterDocumentId: &143 null #supportsContentMain: true #missingRequiredEditable: null #staticGeneratorEnabled: false #staticGeneratorLifetime: null #inheritedEditables: [] #scheduledTasks: null #title: "Aufmerksamkeitsmechaniken verstehen \| Marken vs. Social Media" #description: "Warum Social Media Aufmerksamkeit trainiert – und Marken Bedeutung aufbauen müssen. Ein Playbook für Markenwirkung statt Klicklogik. Citylights Northeim" #prettyUrl: null #targetGroupIds: "" -useTargetGroup: null dependencies: null __dataVersionTimestamp: 1768317932 path: "/de/playbooks/wahrnehmung-psychologie/" properties: [ "fbAppId" => Pimcore\Model\Property {#1634} "footer" => Pimcore\Model\Property {#1748} "language" => Pimcore\Model\Property {#1747} "left_nav_show" => Pimcore\Model\Property {#1746} "left_nav_start_node" => Pimcore\Model\Property {#1745} "link_facebook" => Pimcore\Model\Property {#1744} "link_instagram" => Pimcore\Model\Property {#1743} "link_linkedin" => Pimcore\Model\Property {#1874} "navigation_root" => Pimcore\Model\Property {#1873} "newsletter_confirm_mail" => Pimcore\Model\Property {#1717} "news_default_document" => Pimcore\Model\Property {#1708} "ogImage" => Pimcore\Model\Property {#1710} "ogImageAlt" => Pimcore\Model\Property {#1887} "ogType" => Pimcore\Model\Property {#1888} "ogURL" => Pimcore\Model\Property {#1886} "password_reset_mail" => Pimcore\Model\Property {#1885} "schema" => Pimcore\Model\Property {#1884} "terms_and_conditions" => Pimcore\Model\Property {#1883} "ogLocale" => Pimcore\Model\Property {#1882} "ogLocaleAlternate" => Pimcore\Model\Property {#1881} "ogTitle" => Pimcore\Model\Property {#1880} "footnote" => Pimcore\Model\Property {#1879} "navigation_accesskey" => Pimcore\Model\Property {#1872} "navigation_anchor" => Pimcore\Model\Property {#1742} "navigation_class" => Pimcore\Model\Property {#1741} "navigation_exclude" => Pimcore\Model\Property {#1740} "navigation_name" => Pimcore\Model\Property {#1739} "navigation_parameters" => Pimcore\Model\Property {#1738} "navigation_relation" => Pimcore\Model\Property {#1737} "navigation_tabindex" => Pimcore\Model\Property {#1736} "navigation_target" => Pimcore\Model\Property {#1735} "navigation_title" => Pimcore\Model\Property {#1734} ] id: 341 creationDate: 1765790965 modificationDate: 1768317932 versionCount: 32 userOwner: 2 locked: null userModification: 2 parentId: 326 parent: null _fulldump: false dirtyFields: [] fullPathCache: "/de/playbooks/wahrnehmung-psychologie/plattformlogik-social-media" type: "page" key: "plattformlogik-social-media" index: 7 published: true children: [] siblings: [] controller: "App\Controller\ContentController::defaultAction" template: null editables: [ "content" => Pimcore\Model\Document\Editable\Areablock {#2173} "content:1.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2175} "content:1.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2215} "content:1.headline" => Pimcore\Model\Document\Editable\Input {#2185} "content:1.icon" => Pimcore\Model\Document\Editable\Image {#2234} "content:1.pic" => Pimcore\Model\Document\Editable\Checkbox {#2196} "content:1.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2213} "content:1.preheadline" => Pimcore\Model\Document\Editable\Input {#2163} "content:1.text_direction" => Pimcore\Model\Document\Editable\Select {#2162} "content:10.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2161} "content:10.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2160} "content:10.headline" => Pimcore\Model\Document\Editable\Input {#2159} "content:10.icon" => Pimcore\Model\Document\Editable\Image {#2158} "content:10.pic" => Pimcore\Model\Document\Editable\Checkbox {#2157} "content:10.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2156} "content:10.preheadline" => Pimcore\Model\Document\Editable\Input {#2155} "content:10.text_direction" => Pimcore\Model\Document\Editable\Select {#2154} "content:11.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2153} "content:11.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2152} "content:11.headline" => Pimcore\Model\Document\Editable\Input {#2151} "content:11.icon" => Pimcore\Model\Document\Editable\Image {#2164} "content:11.pic" => Pimcore\Model\Document\Editable\Checkbox {#2165} "content:11.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2166} "content:11.preheadline" => Pimcore\Model\Document\Editable\Input {#2167} "content:11.text_direction" => Pimcore\Model\Document\Editable\Select {#2168} "content:12.animation" => Pimcore\Model\Document\Editable\Select {#2169} "content:12.headline" => Pimcore\Model\Document\Editable\Input {#2170} "content:12.link" => Pimcore\Model\Document\Editable\Link {#2171} "content:12.Subline" => Pimcore\Model\Document\Editable\Input {#2181} "content:13.animation" => Pimcore\Model\Document\Editable\Select {#2191} "content:13.headline" => Pimcore\Model\Document\Editable\Input {#2192} "content:13.link" => Pimcore\Model\Document\Editable\Link {#2193} "content:13.Subline" => Pimcore\Model\Document\Editable\Input {#2194} "content:2.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2195} "content:2.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2244} "content:2.headline" => Pimcore\Model\Document\Editable\Input {#2245} "content:2.icon" => Pimcore\Model\Document\Editable\Image {#2246} "content:2.pic" => Pimcore\Model\Document\Editable\Checkbox {#2247} "content:2.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2248} "content:2.preheadline" => Pimcore\Model\Document\Editable\Input {#2249} "content:2.text_direction" => Pimcore\Model\Document\Editable\Select {#2250} "content:3.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2251} "content:3.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2190} "content:3.headline" => Pimcore\Model\Document\Editable\Input {#2189} "content:3.icon" => Pimcore\Model\Document\Editable\Image {#2188} "content:3.pic" => Pimcore\Model\Document\Editable\Checkbox {#2187} "content:3.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2186} "content:3.preheadline" => Pimcore\Model\Document\Editable\Input {#2218} "content:3.text_direction" => Pimcore\Model\Document\Editable\Select {#2217} "content:4.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2197} "content:4.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2184} "content:4.headline" => Pimcore\Model\Document\Editable\Input {#2183} "content:4.icon" => Pimcore\Model\Document\Editable\Image {#2132} "content:4.pic" => Pimcore\Model\Document\Editable\Checkbox {#2136} "content:4.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2133} "content:4.preheadline" => Pimcore\Model\Document\Editable\Input {#2140} "content:4.text_direction" => Pimcore\Model\Document\Editable\Select {#2134} "content:5.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2145} "content:5.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2139} "content:5.headline" => Pimcore\Model\Document\Editable\Input {#2150} "content:5.icon" => Pimcore\Model\Document\Editable\Image {#2148} "content:5.pic" => Pimcore\Model\Document\Editable\Checkbox {#2138} "content:5.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2143} "content:5.preheadline" => Pimcore\Model\Document\Editable\Input {#2137} "content:5.text_direction" => Pimcore\Model\Document\Editable\Select {#2202} "content:6.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2203} "content:6.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2204} "content:6.headline" => Pimcore\Model\Document\Editable\Input {#2205} "content:6.icon" => Pimcore\Model\Document\Editable\Image {#2206} "content:6.pic" => Pimcore\Model\Document\Editable\Checkbox {#2207} "content:6.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2208} "content:6.preheadline" => Pimcore\Model\Document\Editable\Input {#2209} "content:6.text_direction" => Pimcore\Model\Document\Editable\Select {#2210} "content:7.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2211} "content:7.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2212} "content:7.headline" => Pimcore\Model\Document\Editable\Input {#2233} "content:7.icon" => Pimcore\Model\Document\Editable\Image {#2232} "content:7.pic" => Pimcore\Model\Document\Editable\Checkbox {#2235} "content:7.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2236} "content:7.preheadline" => Pimcore\Model\Document\Editable\Input {#2237} "content:7.text_direction" => Pimcore\Model\Document\Editable\Select {#2238} "content:8.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2239} "content:8.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2240} "content:8.headline" => Pimcore\Model\Document\Editable\Input {#2241} "content:8.icon" => Pimcore\Model\Document\Editable\Image {#2242} "content:8.pic" => Pimcore\Model\Document\Editable\Checkbox {#2243} "content:8.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2201} "content:8.preheadline" => Pimcore\Model\Document\Editable\Input {#2200} "content:8.text_direction" => Pimcore\Model\Document\Editable\Select {#2199} "content:9.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2198} "content:9.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2216} "content:9.headline" => Pimcore\Model\Document\Editable\Input {#2230} "content:9.icon" => Pimcore\Model\Document\Editable\Image {#2229} "content:9.pic" => Pimcore\Model\Document\Editable\Checkbox {#2228} "content:9.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2227} "content:9.preheadline" => Pimcore\Model\Document\Editable\Input {#2226} "content:9.text_direction" => Pimcore\Model\Document\Editable\Select {#2225} "headline" => Pimcore\Model\Document\Editable\Wysiwyg {#2224} "content:13.bgImage" => Pimcore\Model\Document\Editable\Image {#3829} "content:13.background" => Pimcore\Model\Document\Editable\Select {#3871} "content:13.roundPic" => Pimcore\Model\Document\Editable\Checkbox {#3849} "content:13.freitext" => Pimcore\Model\Document\Editable\Checkbox {#3765} "content:12.bgImage" => Pimcore\Model\Document\Editable\Image {#3948} "content:12.background" => Pimcore\Model\Document\Editable\Select {#3936} "content:12.roundPic" => Pimcore\Model\Document\Editable\Checkbox {#3934} "content:12.freitext" => Pimcore\Model\Document\Editable\Checkbox {#3982} "fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#3470} "prehead" => Pimcore\Model\Document\Editable\Checkbox {#367} "preheadline" => Pimcore\Model\Document\Editable\Input {#3568} ] versions: null contentMainDocumentId: null contentMasterDocumentId: null supportsContentMain: true missingRequiredEditable: null staticGeneratorEnabled: false staticGeneratorLifetime: null inheritedEditables: [] scheduledTasks: null title: "Aufmerksamkeitsmechaniken verstehen \| Marken vs. Social Media" description: "Warum Social Media Aufmerksamkeit trainiert – und Marken Bedeutung aufbauen müssen. Ein Playbook für Markenwirkung statt Klicklogik. Citylights Northeim" prettyUrl: null targetGroupIds: ""}
routeDocument	Pimcore\Routing\DocumentRoute {#1814-path: "/de/playbooks/wahrnehmung-psychologie/plattformlogik-social-media" -host: "" -schemes: [] -methods: [] -defaults: [ "_locale" => "de" "_controller" => "App\Controller\ContentController::defaultAction" ] -requirements: [] -options: [ "compiler_class" => "Symfony\Component\Routing\RouteCompiler" "utf8" => true ] -condition: "" -compiled: Symfony\Component\Routing\CompiledRoute {#1785 …} #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815 #dao: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page\Dao {#2135 …} #dependencies: null #__dataVersionTimestamp: 1768317932 #path: "/de/playbooks/wahrnehmung-psychologie/" #properties: [ "fbAppId" => Pimcore\Model\Property {#1634 #dao: null #name: "fbAppId" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "fbAppId" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "footer" => Pimcore\Model\Property {#1748 #dao: null #name: "footer" #data: "170" #type: "document" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "footer" data: "170" type: "document" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "language" => Pimcore\Model\Property {#1747 #dao: null #name: "language" #data: "de" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "language" data: "de" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "left_nav_show" => Pimcore\Model\Property {#1746 #dao: null #name: "left_nav_show" #data: false #type: "bool" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "left_nav_show" data: false type: "bool" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "left_nav_start_node" => Pimcore\Model\Property {#1745 #dao: null #name: "left_nav_start_node" #data: "/de" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "left_nav_start_node" data: "/de" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "link_facebook" => Pimcore\Model\Property {#1744 #dao: null #name: "link_facebook" #data: "https://www.facebook.com/citylights.werbeagentur" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "link_facebook" data: "https://www.facebook.com/citylights.werbeagentur" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "link_instagram" => Pimcore\Model\Property {#1743 #dao: null #name: "link_instagram" #data: "https://www.instagram.com/citylights.werbeagentur/" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "link_instagram" data: "https://www.instagram.com/citylights.werbeagentur/" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "link_linkedin" => Pimcore\Model\Property {#1874 #dao: null #name: "link_linkedin" #data: "https://www.linkedin.com/company/citylights" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "link_linkedin" data: "https://www.linkedin.com/company/citylights" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "navigation_root" => Pimcore\Model\Property {#1873 #dao: null #name: "navigation_root" #data: "/de" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "navigation_root" data: "/de" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "newsletter_confirm_mail" => Pimcore\Model\Property {#1717 #dao: null #name: "newsletter_confirm_mail" #data: null #type: "document" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "newsletter_confirm_mail" data: null type: "document" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "news_default_document" => Pimcore\Model\Property {#1708 #dao: null #name: "news_default_document" #data: null #type: "document" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "news_default_document" data: null type: "document" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "ogImage" => Pimcore\Model\Property {#1710 #dao: null #name: "ogImage" #data: "https://citylights.agency/_default_upload_bucket/AdobeStock_99572486.jpeg" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "ogImage" data: "https://citylights.agency/_default_upload_bucket/AdobeStock_99572486.jpeg" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "ogImageAlt" => Pimcore\Model\Property {#1887 #dao: null #name: "ogImageAlt" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "ogImageAlt" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "ogType" => Pimcore\Model\Property {#1888 #dao: null #name: "ogType" #data: "article" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "ogType" data: "article" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "ogURL" => Pimcore\Model\Property {#1886 #dao: null #name: "ogURL" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "ogURL" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "password_reset_mail" => Pimcore\Model\Property {#1885 #dao: null #name: "password_reset_mail" #data: null #type: "document" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "password_reset_mail" data: null type: "document" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "schema" => Pimcore\Model\Property {#1884 #dao: null #name: "schema" #data: "<script type="application/ld+json"> { "@context": "https://schema.org", "@graph": [ { "@type": ["LocalBusiness", "ProfessionalService", "MarketingAgency"], "@id": "https://citylights.agency/#localbusiness", "name": "Citylights Werbeagentur", "url": "https://citylights.agency/", "telephone": "+49 5551 91413-0", "priceRange": "$$", "logo": { "@type": "ImageObject", "url": "https://citylights.agency/static/images/Citylights_Werbeagentur.svg" }, "image": "https://citylights.agency/static/images/Citylights_Werbeagentur.png", "description": "Citylights ist eine strategische Marketing- und Markenagentur mit Schwerpunkt auf Entscheidungsdesign, Preispsychologie, Neuromarketing und Funnel-Architektur. Umsetzung in Branding, Web, Kampagnen, Content und Produktion.", "address": { "@type": "PostalAddress", "streetAddress": "Güterbahnhofstraße 11b", "postalCode": "37154", "addressLocality": "Northeim", "addressCountry": "DE" }, "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"], "opens": "10:00", "closes": "13:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Thursday"], "opens": "15:00", "closes": "17:00" } ], "additionalProperty": [ { "@type": "PropertyValue", "name": "Terminvereinbarung", "value": "Nach Vereinbarung" } ], "areaServed": [ { "@type": "Country", "name": "Deutschland" } ], "sameAs": [ "https://citylights.eu/", "https://www.linkedin.com/company/citylights/", "https://www.facebook.com/citylights.werbeagentur/", "https://www.instagram.com/citylights.werbeagentur/" ], "knowsAbout": [ "Marketingstrategie", "B2B-Marketing", "Markenpositionierung", "Entscheidungsdesign", "Preispsychologie", "Neuromarketing", "Funnel-Architektur", "Conversion-Optimierung", "Processing Fluency", "Noise Reduction", "Anchoring", "KPI-Architektur" ], "hasOfferCatalog": { "@type": "OfferCatalog", "@id": "https://citylights.agency/#offer-catalog", "name": "Citylights Leistungen", "itemListElement": [ { "@type": "Offer", "@id": "https://citylights.agency/#offer-strategy", "name": "Strategische Marketing- und Markenberatung", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-strategy", "serviceType": "Strategieberatung", "description": "Strategie, Positionierung, Entscheidungsarchitektur und Wachstumslogik für B2B und anspruchsvolle Marken." } }, { "@type": "Offer", "@id": "https://citylights.agency/#offer-neuromarketing", "name": "Neuromarketing & Entscheidungsdesign", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-neuromarketing", "serviceType": "Neuromarketing", "description": "Psychologische Wirkmechaniken, Preispsychologie, Risiko- und Erwartungssteuerung, klare Kaufentscheidungen." } }, { "@type": "Offer", "@id": "https://citylights.agency/#offer-funnel", "name": "Funnel-Architektur & Performance", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-funnel", "serviceType": "Funnel & Performance", "description": "Sales-Funnel, Lead-Generierung, Conversion-Optimierung und messbare Wachstumsstrukturen." } }, { "@type": "Offer", "@id": "https://citylights.agency/#offer-execution", "name": "Umsetzung: Branding, Web, Kampagnen, Content, Produktion", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-execution", "serviceType": "Umsetzung", "description": "Branding, Web/Digital, Kampagnen, Foto/Film, Druck & Warehousing, Werbetechnik." } } ] } }, { "@type": "WebSite", "@id": "https://citylights.agency/#website", "url": "https://citylights.agency/", "name": "Citylights – Insights, Strategien & Playbooks", "inLanguage": "de-DE", "publisher": { "@id": "https://citylights.agency/#localbusiness" } }, { "@type": "WebPage", "@id": "https://citylights.agency/#homepage", "url": "https://citylights.agency/", "name": "Citylights – Strategische Marketing- & Markenagentur", "isPartOf": { "@id": "https://citylights.agency/#website" }, "about": { "@id": "https://citylights.agency/#localbusiness" }, "inLanguage": "de-DE", "mainEntity": { "@id": "https://citylights.agency/#localbusiness" } } ] } </script>" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "schema" data: "<script type="application/ld+json"> { "@context": "https://schema.org", "@graph": [ { "@type": ["LocalBusiness", "ProfessionalService", "MarketingAgency"], "@id": "https://citylights.agency/#localbusiness", "name": "Citylights Werbeagentur", "url": "https://citylights.agency/", "telephone": "+49 5551 91413-0", "priceRange": "$$", "logo": { "@type": "ImageObject", "url": "https://citylights.agency/static/images/Citylights_Werbeagentur.svg" }, "image": "https://citylights.agency/static/images/Citylights_Werbeagentur.png", "description": "Citylights ist eine strategische Marketing- und Markenagentur mit Schwerpunkt auf Entscheidungsdesign, Preispsychologie, Neuromarketing und Funnel-Architektur. Umsetzung in Branding, Web, Kampagnen, Content und Produktion.", "address": { "@type": "PostalAddress", "streetAddress": "Güterbahnhofstraße 11b", "postalCode": "37154", "addressLocality": "Northeim", "addressCountry": "DE" }, "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"], "opens": "10:00", "closes": "13:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Thursday"], "opens": "15:00", "closes": "17:00" } ], "additionalProperty": [ { "@type": "PropertyValue", "name": "Terminvereinbarung", "value": "Nach Vereinbarung" } ], "areaServed": [ { "@type": "Country", "name": "Deutschland" } ], "sameAs": [ "https://citylights.eu/", "https://www.linkedin.com/company/citylights/", "https://www.facebook.com/citylights.werbeagentur/", "https://www.instagram.com/citylights.werbeagentur/" ], "knowsAbout": [ "Marketingstrategie", "B2B-Marketing", "Markenpositionierung", "Entscheidungsdesign", "Preispsychologie", "Neuromarketing", "Funnel-Architektur", "Conversion-Optimierung", "Processing Fluency", "Noise Reduction", "Anchoring", "KPI-Architektur" ], "hasOfferCatalog": { "@type": "OfferCatalog", "@id": "https://citylights.agency/#offer-catalog", "name": "Citylights Leistungen", "itemListElement": [ { "@type": "Offer", "@id": "https://citylights.agency/#offer-strategy", "name": "Strategische Marketing- und Markenberatung", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-strategy", "serviceType": "Strategieberatung", "description": "Strategie, Positionierung, Entscheidungsarchitektur und Wachstumslogik für B2B und anspruchsvolle Marken." } }, { "@type": "Offer", "@id": "https://citylights.agency/#offer-neuromarketing", "name": "Neuromarketing & Entscheidungsdesign", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-neuromarketing", "serviceType": "Neuromarketing", "description": "Psychologische Wirkmechaniken, Preispsychologie, Risiko- und Erwartungssteuerung, klare Kaufentscheidungen." } }, { "@type": "Offer", "@id": "https://citylights.agency/#offer-funnel", "name": "Funnel-Architektur & Performance", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-funnel", "serviceType": "Funnel & Performance", "description": "Sales-Funnel, Lead-Generierung, Conversion-Optimierung und messbare Wachstumsstrukturen." } }, { "@type": "Offer", "@id": "https://citylights.agency/#offer-execution", "name": "Umsetzung: Branding, Web, Kampagnen, Content, Produktion", "itemOffered": { "@type": "Service", "@id": "https://citylights.agency/#service-execution", "serviceType": "Umsetzung", "description": "Branding, Web/Digital, Kampagnen, Foto/Film, Druck & Warehousing, Werbetechnik." } } ] } }, { "@type": "WebSite", "@id": "https://citylights.agency/#website", "url": "https://citylights.agency/", "name": "Citylights – Insights, Strategien & Playbooks", "inLanguage": "de-DE", "publisher": { "@id": "https://citylights.agency/#localbusiness" } }, { "@type": "WebPage", "@id": "https://citylights.agency/#homepage", "url": "https://citylights.agency/", "name": "Citylights – Strategische Marketing- & Markenagentur", "isPartOf": { "@id": "https://citylights.agency/#website" }, "about": { "@id": "https://citylights.agency/#localbusiness" }, "inLanguage": "de-DE", "mainEntity": { "@id": "https://citylights.agency/#localbusiness" } } ] } </script>" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "terms_and_conditions" => Pimcore\Model\Property {#1883 #dao: null #name: "terms_and_conditions" #data: null #type: "document" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "terms_and_conditions" data: null type: "document" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "ogLocale" => Pimcore\Model\Property {#1882 #dao: null #name: "ogLocale" #data: "de_DE" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "ogLocale" data: "de_DE" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "ogLocaleAlternate" => Pimcore\Model\Property {#1881 #dao: null #name: "ogLocaleAlternate" #data: "en_GB" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "ogLocaleAlternate" data: "en_GB" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "ogTitle" => Pimcore\Model\Property {#1880 #dao: null #name: "ogTitle" #data: "TESTEN" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "ogTitle" data: "TESTEN" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "footnote" => Pimcore\Model\Property {#1879 #dao: null #name: "footnote" #data: "<h3>Über diese Playbooks</h3><p>Die hier veröffentlichten Playbooks vertiefen strategische Fragestellungen rund um Marke, Marketing und Kommunikation. Sie übersetzen Wirkmechaniken, Entscheidungslogiken und psychologische Zusammenhänge in strukturierte Denk- und Handlungsrahmen.</p><p>Die Inhalte basieren auf über drei Jahrzehnten praktischer Arbeit, analytischer Auswertung realer Markt- und Projekterfahrungen sowie fundierter strategischer Beobachtung. Sie erheben keinen Anspruch auf Allgemeingültigkeit oder Vollständigkeit, sondern dienen der Orientierung bei komplexen Entscheidungsprozessen.</p><p>Entstanden sind diese Playbooks im Kontext realer Projekte und strategischer Aufgabenstellungen, wie sie Unternehmen unterschiedlicher Größe und Ausrichtung im deutschsprachigen Raum begegnen. Aus Gründen der Vertraulichkeit, Compliance und Kundenschutzes können viele Erkenntnisse nicht anhand eigener Projekte dargestellt werden und werden daher teilweise anhand externer Beobachtungen, öffentlicher Kampagnen oder allgemein zugänglicher Beispiele erläutert.</p><p>Alle genannten Marken, Unternehmen und Bezeichnungen sind Eigentum der jeweiligen Rechteinhaber. Die Nennung dient ausschließlich der fachlichen Einordnung und Illustration. Citylights steht in keinem wirtschaftlichen oder organisatorischen Verhältnis zu den genannten Firmen oder Marken, sofern nicht ausdrücklich anders gekennzeichnet.</p><p>© Werbeagentur Citylights® – Nutzung, Zitat und Weiterverwendung nur mit Quellenangabe.</p>" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: true #inherited: true name: "footnote" data: "<h3>Über diese Playbooks</h3><p>Die hier veröffentlichten Playbooks vertiefen strategische Fragestellungen rund um Marke, Marketing und Kommunikation. Sie übersetzen Wirkmechaniken, Entscheidungslogiken und psychologische Zusammenhänge in strukturierte Denk- und Handlungsrahmen.</p><p>Die Inhalte basieren auf über drei Jahrzehnten praktischer Arbeit, analytischer Auswertung realer Markt- und Projekterfahrungen sowie fundierter strategischer Beobachtung. Sie erheben keinen Anspruch auf Allgemeingültigkeit oder Vollständigkeit, sondern dienen der Orientierung bei komplexen Entscheidungsprozessen.</p><p>Entstanden sind diese Playbooks im Kontext realer Projekte und strategischer Aufgabenstellungen, wie sie Unternehmen unterschiedlicher Größe und Ausrichtung im deutschsprachigen Raum begegnen. Aus Gründen der Vertraulichkeit, Compliance und Kundenschutzes können viele Erkenntnisse nicht anhand eigener Projekte dargestellt werden und werden daher teilweise anhand externer Beobachtungen, öffentlicher Kampagnen oder allgemein zugänglicher Beispiele erläutert.</p><p>Alle genannten Marken, Unternehmen und Bezeichnungen sind Eigentum der jeweiligen Rechteinhaber. Die Nennung dient ausschließlich der fachlichen Einordnung und Illustration. Citylights steht in keinem wirtschaftlichen oder organisatorischen Verhältnis zu den genannten Firmen oder Marken, sofern nicht ausdrücklich anders gekennzeichnet.</p><p>© Werbeagentur Citylights® – Nutzung, Zitat und Weiterverwendung nur mit Quellenangabe.</p>" type: "text" ctype: "document" cpath: null cid: 341 inheritable: true inherited: true } "navigation_accesskey" => Pimcore\Model\Property {#1872 #dao: null #name: "navigation_accesskey" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_accesskey" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_anchor" => Pimcore\Model\Property {#1742 #dao: null #name: "navigation_anchor" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_anchor" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_class" => Pimcore\Model\Property {#1741 #dao: null #name: "navigation_class" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_class" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_exclude" => Pimcore\Model\Property {#1740 #dao: null #name: "navigation_exclude" #data: false #type: "bool" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_exclude" data: false type: "bool" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_name" => Pimcore\Model\Property {#1739 #dao: null #name: "navigation_name" #data: "Plattformlogik vs. Markenstrategie" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_name" data: "Plattformlogik vs. Markenstrategie" type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_parameters" => Pimcore\Model\Property {#1738 #dao: null #name: "navigation_parameters" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_parameters" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_relation" => Pimcore\Model\Property {#1737 #dao: null #name: "navigation_relation" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_relation" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_tabindex" => Pimcore\Model\Property {#1736 #dao: null #name: "navigation_tabindex" #data: "" #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_tabindex" data: "" type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_target" => Pimcore\Model\Property {#1735 #dao: null #name: "navigation_target" #data: null #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_target" data: null type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } "navigation_title" => Pimcore\Model\Property {#1734 #dao: null #name: "navigation_title" #data: "Warum Social Media Aufmerksamkeit trainiert – und Marken Bedeutung aufbauen müssen. Ein Playbook für Markenwirkung statt Klicklogik." #type: "text" #ctype: "document" #cpath: null #cid: 341 #inheritable: false #inherited: false name: "navigation_title" data: "Warum Social Media Aufmerksamkeit trainiert – und Marken Bedeutung aufbauen müssen. Ein Playbook für Markenwirkung statt Klicklogik." type: "text" ctype: "document" cpath: null cid: 341 inheritable: false inherited: false } ] #id: 341 #creationDate: 1765790965 #modificationDate: 1768317932 #versionCount: 32 #userOwner: 2 #locked: null #userModification: 2 #parentId: 326 #parent: null #_fulldump: false #dirtyFields: [] -activeDispatchingEvents: [] #fullPathCache: "/de/playbooks/wahrnehmung-psychologie/plattformlogik-social-media" #type: "page" #key: "plattformlogik-social-media" #index: 7 #published: true #children: [] #siblings: [] #controller: "App\Controller\ContentController::defaultAction" #template: null #editables: [ "content" => Pimcore\Model\Document\Editable\Areablock {#2173 #dao: null #config: [ "allowed" => [ "blockquote" "cl-faq" "cl-footnote" "cl-gebote" "cl-blog-overview" "cl-content-overview" "cl-project-slider" "cl-content-card-right" "cl-call-to-action-slider" "cl-teaser-row" "cl-card-slider" "cl-testimonials" "cl-testimonials-fancy" "cl-about" "cl-about-short" "cl-slideshow" "embed" "featurette" "gallery-carousel" "gallery-folder" "gallery-single-images" "headlines" "horizontal-line" "icon-teaser-row" "image" "image-hotspot-marker" "image-metadata" "pdf" "product-grid" "product-teaser" "standard-teaser" "text-accordion" "time-slider-featurette" "validity" "video" "wysiwyg" "wysiwyg-with-images" "personalized-product-teaser" ] "types" => [ [ "name" => "Blockquote" "description" => "" "type" => "blockquote" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => true "sortIndex" => 0 ] [ "name" => "CL FAQ" "description" => "FAQ mit automatischem json-ld" "type" => "cl-faq" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 1 ] [ "name" => "CL Footnote" "description" => "Liest die Footnote Eigenschaft falls vorhanden" "type" => "cl-footnote" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 2 ] [ "name" => "CL 16 Gebote ;)" "description" => "Masonry Kacheln" "type" => "cl-gebote" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 3 ] [ "name" => "CL Blog Overview" "description" => "Kacheln um Einträge anzuzeigen" "type" => "cl-blog-overview" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 4 ] [ "name" => "CL Content Overview" "description" => "Große Kacheln mit Link und etwas Text" "type" => "cl-content-overview" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 5 ] [ "name" => "CL Project Slider" "description" => "CardSlider für Projekte" "type" => "cl-project-slider" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 6 ] [ "name" => "CL Content" "description" => "-> Pic \| Text <-" "type" => "cl-content-card-right" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 7 ] [ "name" => "CL CTA Slider" "description" => "Einzeiler mit Button" "type" => "cl-call-to-action-slider" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 8 ] [ "name" => "CL Teaser Row" "description" => "Eine angepasste Version der Icon Row" "type" => "cl-teaser-row" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 9 ] [ "name" => "CL Card Slider" "description" => "Eine angepasste Version eines Sliders" "type" => "cl-card-slider" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 10 ] [ "name" => "CL Testimonials" "description" => "Eine angepasste Version eines Sliders" "type" => "cl-testimonials" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 11 ] [ "name" => "CL Testimonials Fancy" "description" => "Eine angepasste CL Testimonials" "type" => "cl-testimonials-fancy" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 12 ] [ "name" => "CL About" "description" => "Eine angepasste Version eines Sliders" "type" => "cl-about" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 13 ] [ "name" => "CL About Short" "description" => "Das About Template ohne die Qualitäten" "type" => "cl-about-short" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 14 ] [ "name" => "CL Slideshow" "description" => "Eine angepasste Version einer Slideshow" "type" => "cl-slideshow" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 15 ] [ "name" => "Embed" "description" => "" "type" => "embed" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 16 ] [ "name" => "Featurette" "description" => "" "type" => "featurette" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 17 ] [ "name" => "Gallery (Carousel)" "description" => "" "type" => "gallery-carousel" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 18 ] [ "name" => "Gallery (Folder)" "description" => "" "type" => "gallery-folder" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 19 ] [ "name" => "Gallery (Single)" "description" => "" "type" => "gallery-single-images" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 20 ] [ "name" => "Headlines" "description" => "" "type" => "headlines" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 21 ] [ "name" => "Horiz. Line" "description" => "" "type" => "horizontal-line" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 22 ] [ "name" => "Icon Teaser" "description" => "" "type" => "icon-teaser-row" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 23 ] [ "name" => "Image" "description" => "" "type" => "image" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 24 ] [ "name" => "Image Hotspot & Marker" "description" => "" "type" => "image-hotspot-marker" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 25 ] [ "name" => "Image w. Metadata" "description" => "" "type" => "image-metadata" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => true "sortIndex" => 26 ] [ "name" => "PDF" "description" => "" "type" => "pdf" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 27 ] [ "name" => "Product Grid" "description" => "" "type" => "product-grid" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 28 ] [ "name" => "Product Teaser" "description" => "" "type" => "product-teaser" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 29 ] [ "name" => "Standard Teaser" "description" => "" "type" => "standard-teaser" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 30 ] [ "name" => "Text Accordion" "description" => "" "type" => "text-accordion" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 31 ] [ "name" => "Time Slider Featurette" "description" => "" "type" => "time-slider-featurette" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 32 ] [ "name" => "Validity" "description" => "" "type" => "validity" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 33 ] [ "name" => "Video" "description" => "" "type" => "video" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 34 ] [ "name" => "WYSIWYG" "description" => "" "type" => "wysiwyg" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 35 ] [ "name" => "WYSIWYG w. Images" "description" => "" "type" => "wysiwyg-with-images" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 36 ] [ "name" => "Personalized Product Teaser" "description" => "" "type" => "personalized-product-teaser" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 37 ] ] "limit" => 1000000 "blockStateStack" => "[{"blocks":[],"indexes":[]}]" ] #label: null #dialogDescription: null #name: "content" #realName: "content" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #indices: [ [ "key" => "1" "type" => "cl-about-short" "hidden" => false ] [ "key" => "2" "type" => "cl-about-short" "hidden" => false ] [ "key" => "3" "type" => "cl-about-short" "hidden" => false ] [ "key" => "5" "type" => "cl-about-short" "hidden" => false ] [ "key" => "4" "type" => "cl-about-short" "hidden" => false ] [ "key" => "6" "type" => "cl-about-short" "hidden" => false ] [ "key" => "7" "type" => "cl-about-short" "hidden" => false ] [ "key" => "8" "type" => "cl-about-short" "hidden" => false ] [ "key" => "13" "type" => "cl-call-to-action-slider" "hidden" => false ] [ "key" => "9" "type" => "cl-about-short" "hidden" => false ] [ "key" => "10" "type" => "cl-about-short" "hidden" => false ] [ "key" => "11" "type" => "cl-about-short" "hidden" => false ] [ "key" => "12" "type" => "cl-call-to-action-slider" "hidden" => false ] ] #current: 0 #currentIndex: [ "key" => "12" "type" => "cl-call-to-action-slider" "hidden" => false ] #blockStarted: false #brickTypeUsageCounter: [ "cl-about-short" => 11 "cl-call-to-action-slider" => 2 ] config: [ "allowed" => [ "blockquote" "cl-faq" "cl-footnote" "cl-gebote" "cl-blog-overview" "cl-content-overview" "cl-project-slider" "cl-content-card-right" "cl-call-to-action-slider" "cl-teaser-row" "cl-card-slider" "cl-testimonials" "cl-testimonials-fancy" "cl-about" "cl-about-short" "cl-slideshow" "embed" "featurette" "gallery-carousel" "gallery-folder" "gallery-single-images" "headlines" "horizontal-line" "icon-teaser-row" "image" "image-hotspot-marker" "image-metadata" "pdf" "product-grid" "product-teaser" "standard-teaser" "text-accordion" "time-slider-featurette" "validity" "video" "wysiwyg" "wysiwyg-with-images" "personalized-product-teaser" ] "types" => [ [ "name" => "Blockquote" "description" => "" "type" => "blockquote" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => true "sortIndex" => 0 ] [ "name" => "CL FAQ" "description" => "FAQ mit automatischem json-ld" "type" => "cl-faq" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 1 ] [ "name" => "CL Footnote" "description" => "Liest die Footnote Eigenschaft falls vorhanden" "type" => "cl-footnote" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 2 ] [ "name" => "CL 16 Gebote ;)" "description" => "Masonry Kacheln" "type" => "cl-gebote" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 3 ] [ "name" => "CL Blog Overview" "description" => "Kacheln um Einträge anzuzeigen" "type" => "cl-blog-overview" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 4 ] [ "name" => "CL Content Overview" "description" => "Große Kacheln mit Link und etwas Text" "type" => "cl-content-overview" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 5 ] [ "name" => "CL Project Slider" "description" => "CardSlider für Projekte" "type" => "cl-project-slider" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 6 ] [ "name" => "CL Content" "description" => "-> Pic \| Text <-" "type" => "cl-content-card-right" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 7 ] [ "name" => "CL CTA Slider" "description" => "Einzeiler mit Button" "type" => "cl-call-to-action-slider" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 8 ] [ "name" => "CL Teaser Row" "description" => "Eine angepasste Version der Icon Row" "type" => "cl-teaser-row" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 9 ] [ "name" => "CL Card Slider" "description" => "Eine angepasste Version eines Sliders" "type" => "cl-card-slider" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 10 ] [ "name" => "CL Testimonials" "description" => "Eine angepasste Version eines Sliders" "type" => "cl-testimonials" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 11 ] [ "name" => "CL Testimonials Fancy" "description" => "Eine angepasste CL Testimonials" "type" => "cl-testimonials-fancy" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 12 ] [ "name" => "CL About" "description" => "Eine angepasste Version eines Sliders" "type" => "cl-about" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 13 ] [ "name" => "CL About Short" "description" => "Das About Template ohne die Qualitäten" "type" => "cl-about-short" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 14 ] [ "name" => "CL Slideshow" "description" => "Eine angepasste Version einer Slideshow" "type" => "cl-slideshow" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 15 ] [ "name" => "Embed" "description" => "" "type" => "embed" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 16 ] [ "name" => "Featurette" "description" => "" "type" => "featurette" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 17 ] [ "name" => "Gallery (Carousel)" "description" => "" "type" => "gallery-carousel" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 18 ] [ "name" => "Gallery (Folder)" "description" => "" "type" => "gallery-folder" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 19 ] [ "name" => "Gallery (Single)" "description" => "" "type" => "gallery-single-images" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 20 ] [ "name" => "Headlines" "description" => "" "type" => "headlines" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 21 ] [ "name" => "Horiz. Line" "description" => "" "type" => "horizontal-line" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 22 ] [ "name" => "Icon Teaser" "description" => "" "type" => "icon-teaser-row" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 23 ] [ "name" => "Image" "description" => "" "type" => "image" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 24 ] [ "name" => "Image Hotspot & Marker" "description" => "" "type" => "image-hotspot-marker" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 25 ] [ "name" => "Image w. Metadata" "description" => "" "type" => "image-metadata" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => true "sortIndex" => 26 ] [ "name" => "PDF" "description" => "" "type" => "pdf" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 27 ] [ "name" => "Product Grid" "description" => "" "type" => "product-grid" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 28 ] [ "name" => "Product Teaser" "description" => "" "type" => "product-teaser" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 29 ] [ "name" => "Standard Teaser" "description" => "" "type" => "standard-teaser" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 30 ] [ "name" => "Text Accordion" "description" => "" "type" => "text-accordion" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 31 ] [ "name" => "Time Slider Featurette" "description" => "" "type" => "time-slider-featurette" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 32 ] [ "name" => "Validity" "description" => "" "type" => "validity" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 33 ] [ "name" => "Video" "description" => "" "type" => "video" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 34 ] [ "name" => "WYSIWYG" "description" => "" "type" => "wysiwyg" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 35 ] [ "name" => "WYSIWYG w. Images" "description" => "" "type" => "wysiwyg-with-images" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 36 ] [ "name" => "Personalized Product Teaser" "description" => "" "type" => "personalized-product-teaser" "icon" => "" "previewHtml" => null "limit" => null "needsReload" => false "hasDialogBoxConfiguration" => false "sortIndex" => 37 ] ] "limit" => 1000000 "blockStateStack" => "[{"blocks":[],"indexes":[]}]" ] label: null dialogDescription: null name: "content" realName: "content" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null indices: [ [ "key" => "1" "type" => "cl-about-short" "hidden" => false ] [ "key" => "2" "type" => "cl-about-short" "hidden" => false ] [ "key" => "3" "type" => "cl-about-short" "hidden" => false ] [ "key" => "5" "type" => "cl-about-short" "hidden" => false ] [ "key" => "4" "type" => "cl-about-short" "hidden" => false ] [ "key" => "6" "type" => "cl-about-short" "hidden" => false ] [ "key" => "7" "type" => "cl-about-short" "hidden" => false ] [ "key" => "8" "type" => "cl-about-short" "hidden" => false ] [ "key" => "13" "type" => "cl-call-to-action-slider" "hidden" => false ] [ "key" => "9" "type" => "cl-about-short" "hidden" => false ] [ "key" => "10" "type" => "cl-about-short" "hidden" => false ] [ "key" => "11" "type" => "cl-about-short" "hidden" => false ] [ "key" => "12" "type" => "cl-call-to-action-slider" "hidden" => false ] ] current: 0 currentIndex: [ "key" => "12" "type" => "cl-call-to-action-slider" "hidden" => false ] blockStarted: false brickTypeUsageCounter: [ "cl-about-short" => 11 "cl-call-to-action-slider" => 2 ] } "content:1.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2175 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:1.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Dieses Playbook hilft Markenverantwortlichen, Entscheidern und Beratern dabei, Aufmerksamkeit im Marketing <strong>richtig einzuordnen</strong>.</p><p>Nicht alles, was Reichweite erzeugt, baut Marke.</p><p>Nicht alles, was wirkt, zahlt auf Markenstrategie ein.</p><p>Wer dieses Playbook nutzt, kann:</p><ul><li>Kampagnen klarer beurteilen</li><li>falsche Vergleiche mit Social-Media-Plattformen entkräften</li><li>bessere Entscheidungen mit weniger Aktionismus treffen</li></ul><p></p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:1.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Dieses Playbook hilft Markenverantwortlichen, Entscheidern und Beratern dabei, Aufmerksamkeit im Marketing <strong>richtig einzuordnen</strong>.</p><p>Nicht alles, was Reichweite erzeugt, baut Marke.</p><p>Nicht alles, was wirkt, zahlt auf Markenstrategie ein.</p><p>Wer dieses Playbook nutzt, kann:</p><ul><li>Kampagnen klarer beurteilen</li><li>falsche Vergleiche mit Social-Media-Plattformen entkräften</li><li>bessere Entscheidungen mit weniger Aktionismus treffen</li></ul><p></p><p></p>" } "content:1.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2215 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:1.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:1.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:1.headline" => Pimcore\Model\Document\Editable\Input {#2185 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:1.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Ziel des Playbooks" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:1.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Ziel des Playbooks" } "content:1.icon" => Pimcore\Model\Document\Editable\Image {#2234 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:1.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:1.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:1.pic" => Pimcore\Model\Document\Editable\Checkbox {#2196 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:1.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:1.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:1.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2213 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:1.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:1.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:1.preheadline" => Pimcore\Model\Document\Editable\Input {#2163 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:1.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Marken vs. Social Media" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:1.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Marken vs. Social Media" } "content:1.text_direction" => Pimcore\Model\Document\Editable\Select {#2162 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:1.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row" config: [] label: null dialogDescription: null name: "content:1.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row" } "content:10.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2161 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:10.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Der praktische Nutzen dieses Playbooks liegt hier:</p><ol><li>Trainieren wir Verhalten – oder bauen wir Bedeutung?</li><li>Würde diese Maßnahme auch ohne Incentive funktionieren?</li><li>Erkennt man die Marke, wenn man alles außer dem Reiz entfernt?</li><li>Ist das dauerhaft wiederholbar – oder nur kurzfristig auffällig?</li></ol><p></p><p>Scheitert eine Maßnahme hier, ist sie kein Markenbeitrag.</p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:10.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Der praktische Nutzen dieses Playbooks liegt hier:</p><ol><li>Trainieren wir Verhalten – oder bauen wir Bedeutung?</li><li>Würde diese Maßnahme auch ohne Incentive funktionieren?</li><li>Erkennt man die Marke, wenn man alles außer dem Reiz entfernt?</li><li>Ist das dauerhaft wiederholbar – oder nur kurzfristig auffällig?</li></ol><p></p><p>Scheitert eine Maßnahme hier, ist sie kein Markenbeitrag.</p><p></p>" } "content:10.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2160 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:10.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:10.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:10.headline" => Pimcore\Model\Document\Editable\Input {#2159 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:10.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Entscheidungsfilter" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:10.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Entscheidungsfilter" } "content:10.icon" => Pimcore\Model\Document\Editable\Image {#2158 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:10.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:10.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:10.pic" => Pimcore\Model\Document\Editable\Checkbox {#2157 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:10.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:10.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:10.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2156 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:10.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:10.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:10.preheadline" => Pimcore\Model\Document\Editable\Input {#2155 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:10.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Für jede Kampagne, jedes Konzept, jede Maßnahme" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:10.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Für jede Kampagne, jedes Konzept, jede Maßnahme" } "content:10.text_direction" => Pimcore\Model\Document\Editable\Select {#2154 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:10.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row flex-row-reverse" config: [] label: null dialogDescription: null name: "content:10.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row flex-row-reverse" } "content:11.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2153 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:11.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Plattformen zeigen, <strong>wie Aufmerksamkeit technisch funktioniert</strong>.</p><p>Citylights zeigt, <strong>wie sie strategisch sinnvoll eingesetzt wird</strong>.</p><p>Nicht alles, was wirkt, ist richtig.</p><p>Aber alles, was wirkt, muss verstanden werden.</p><p></p><p><strong>Querverweise: </strong> Konditionierung (Pavlov-Effekt) · Brand Assets · Intrinsische Motivation · Belohnungsprinzip · Dark Patterns · Attention Economy</p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:11.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Plattformen zeigen, <strong>wie Aufmerksamkeit technisch funktioniert</strong>.</p><p>Citylights zeigt, <strong>wie sie strategisch sinnvoll eingesetzt wird</strong>.</p><p>Nicht alles, was wirkt, ist richtig.</p><p>Aber alles, was wirkt, muss verstanden werden.</p><p></p><p><strong>Querverweise: </strong> Konditionierung (Pavlov-Effekt) · Brand Assets · Intrinsische Motivation · Belohnungsprinzip · Dark Patterns · Attention Economy</p><p></p>" } "content:11.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2152 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:11.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:11.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:11.headline" => Pimcore\Model\Document\Editable\Input {#2151 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:11.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Citylights-Prinzip" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:11.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Citylights-Prinzip" } "content:11.icon" => Pimcore\Model\Document\Editable\Image {#2164 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:11.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:11.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:11.pic" => Pimcore\Model\Document\Editable\Checkbox {#2165 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:11.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:11.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:11.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2166 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:11.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:11.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:11.preheadline" => Pimcore\Model\Document\Editable\Input {#2167 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:11.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:11.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:11.text_direction" => Pimcore\Model\Document\Editable\Select {#2168 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:11.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row" config: [] label: null dialogDescription: null name: "content:11.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row" } "content:12.animation" => Pimcore\Model\Document\Editable\Select {#2169 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:12.animation" #realName: "animation" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:12.animation" realName: "animation" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:12.headline" => Pimcore\Model\Document\Editable\Input {#2170 #dao: null #config: [ "height" => 100 "placeholder" => "hier CTA Header eingeben" ] #label: null #dialogDescription: null #name: "content:12.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "lassen Sie uns darüber sprechen, vor der Nächsten Kampagne!" config: [ "height" => 100 "placeholder" => "hier CTA Header eingeben" ] label: null dialogDescription: null name: "content:12.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "lassen Sie uns darüber sprechen, vor der Nächsten Kampagne!" } "content:12.link" => Pimcore\Model\Document\Editable\Link {#2171 #dao: null #config: [ "class" => "main-btn" ] #label: null #dialogDescription: null #name: "content:12.link" #realName: "link" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #data: [ "internalType" => "document" "linktype" => "internal" "text" => "Jetzt handeln!" "path" => "/de/analyse" "target" => "" "parameters" => "" "anchor" => "" "title" => "" "accesskey" => "" "rel" => "" "tabindex" => "" "class" => "" "internal" => true "internalId" => 243 ] config: [ "class" => "main-btn" ] label: null dialogDescription: null name: "content:12.link" realName: "link" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null data: [ "internalType" => "document" "linktype" => "internal" "text" => "Jetzt handeln!" "path" => "/de/analyse" "target" => "" "parameters" => "" "anchor" => "" "title" => "" "accesskey" => "" "rel" => "" "tabindex" => "" "class" => "" "internal" => true "internalId" => 243 ] } "content:12.Subline" => Pimcore\Model\Document\Editable\Input {#2181 #dao: null #config: [ "height" => 100 "placeholder" => "hier CTA Text eingeben" ] #label: null #dialogDescription: null #name: "content:12.Subline" #realName: "Subline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [ "height" => 100 "placeholder" => "hier CTA Text eingeben" ] label: null dialogDescription: null name: "content:12.Subline" realName: "Subline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:13.animation" => Pimcore\Model\Document\Editable\Select {#2191 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:13.animation" #realName: "animation" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:13.animation" realName: "animation" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:13.headline" => Pimcore\Model\Document\Editable\Input {#2192 #dao: null #config: [ "height" => 100 "placeholder" => "hier CTA Header eingeben" ] #label: null #dialogDescription: null #name: "content:13.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "wo kopiert die Marke Plattformlogik und verliert als Marke?" config: [ "height" => 100 "placeholder" => "hier CTA Header eingeben" ] label: null dialogDescription: null name: "content:13.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "wo kopiert die Marke Plattformlogik und verliert als Marke?" } "content:13.link" => Pimcore\Model\Document\Editable\Link {#2193 #dao: null #config: [ "class" => "main-btn" ] #label: null #dialogDescription: null #name: "content:13.link" #realName: "link" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #data: [ "internalType" => "document" "linktype" => "internal" "text" => "Jetzt herrausfinden" "path" => "/de/analyse" "target" => "" "parameters" => "" "anchor" => "" "title" => "" "accesskey" => "" "rel" => "" "tabindex" => "" "class" => "" "internal" => true "internalId" => 243 ] config: [ "class" => "main-btn" ] label: null dialogDescription: null name: "content:13.link" realName: "link" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null data: [ "internalType" => "document" "linktype" => "internal" "text" => "Jetzt herrausfinden" "path" => "/de/analyse" "target" => "" "parameters" => "" "anchor" => "" "title" => "" "accesskey" => "" "rel" => "" "tabindex" => "" "class" => "" "internal" => true "internalId" => 243 ] } "content:13.Subline" => Pimcore\Model\Document\Editable\Input {#2194 #dao: null #config: [ "height" => 100 "placeholder" => "hier CTA Text eingeben" ] #label: null #dialogDescription: null #name: "content:13.Subline" #realName: "Subline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [ "height" => 100 "placeholder" => "hier CTA Text eingeben" ] label: null dialogDescription: null name: "content:13.Subline" realName: "Subline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:2.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2195 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:2.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p><strong>Plattformen trainieren Verhalten. Marken bauen Bedeutung.</strong></p><p>Wer diese Regel missachtet, optimiert an der falschen Stelle – egal wie gut die Zahlen aussehen.</p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:2.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p><strong>Plattformen trainieren Verhalten. Marken bauen Bedeutung.</strong></p><p>Wer diese Regel missachtet, optimiert an der falschen Stelle – egal wie gut die Zahlen aussehen.</p><p></p>" } "content:2.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2244 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:2.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:2.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:2.headline" => Pimcore\Model\Document\Editable\Input {#2245 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:2.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Marken vs. Plattformlogik" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:2.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Marken vs. Plattformlogik" } "content:2.icon" => Pimcore\Model\Document\Editable\Image {#2246 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:2.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:2.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:2.pic" => Pimcore\Model\Document\Editable\Checkbox {#2247 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:2.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:2.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:2.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2248 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:2.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:2.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:2.preheadline" => Pimcore\Model\Document\Editable\Input {#2249 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:2.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Grundregel" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:2.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Grundregel" } "content:2.text_direction" => Pimcore\Model\Document\Editable\Select {#2250 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:2.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row flex-row-reverse" config: [] label: null dialogDescription: null name: "content:2.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row flex-row-reverse" } "content:3.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2251 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:3.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Plattformen funktionieren nicht wegen komplexer Inhalte, sondern wegen klarer Reize:</p><ul><li>eindeutig</li><li>wiederholbar</li><li>sofort erkennbar</li></ul><p></p><p><strong>Übertragbar auf Markenpraxis:</strong></p><ul><li>feste visuelle Codes</li><li>klar definierte Tonalität</li><li>wiederkehrende Gestaltungselemente</li><li>erkennbare Dramaturgie über alle Kanäle</li></ul><p></p><p>Wenn eine Maßnahme erst erklärt werden muss, ist sie als Markenreiz ungeeignet.</p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:3.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Plattformen funktionieren nicht wegen komplexer Inhalte, sondern wegen klarer Reize:</p><ul><li>eindeutig</li><li>wiederholbar</li><li>sofort erkennbar</li></ul><p></p><p><strong>Übertragbar auf Markenpraxis:</strong></p><ul><li>feste visuelle Codes</li><li>klar definierte Tonalität</li><li>wiederkehrende Gestaltungselemente</li><li>erkennbare Dramaturgie über alle Kanäle</li></ul><p></p><p>Wenn eine Maßnahme erst erklärt werden muss, ist sie als Markenreiz ungeeignet.</p><p></p>" } "content:3.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2190 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:3.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:3.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:3.headline" => Pimcore\Model\Document\Editable\Input {#2189 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:3.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Reizklarheit vor Botschaftstiefe" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:3.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Reizklarheit vor Botschaftstiefe" } "content:3.icon" => Pimcore\Model\Document\Editable\Image {#2188 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:3.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:3.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:3.pic" => Pimcore\Model\Document\Editable\Checkbox {#2187 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:3.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:3.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:3.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2186 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:3.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:3.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:3.preheadline" => Pimcore\Model\Document\Editable\Input {#2218 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:3.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Was Marken bewusst übernehmen dürfen" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:3.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Was Marken bewusst übernehmen dürfen" } "content:3.text_direction" => Pimcore\Model\Document\Editable\Select {#2217 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:3.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row" config: [] label: null dialogDescription: null name: "content:3.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row" } "content:4.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2197 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:4.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>In der Markenkommunikation heißt das:</p><ul><li>zuerst emotionale oder symbolische Andockung</li><li>dann Kontext</li><li>erst danach Information oder Argument</li></ul><p></p><p>Argumente ohne vorgelagerte Bedeutung werden wahrgenommen, aber nicht erinnert.</p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:4.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>In der Markenkommunikation heißt das:</p><ul><li>zuerst emotionale oder symbolische Andockung</li><li>dann Kontext</li><li>erst danach Information oder Argument</li></ul><p></p><p>Argumente ohne vorgelagerte Bedeutung werden wahrgenommen, aber nicht erinnert.</p>" } "content:4.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2184 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:4.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:4.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:4.headline" => Pimcore\Model\Document\Editable\Input {#2183 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:4.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Bedeutung kommt vor Argument" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:4.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Bedeutung kommt vor Argument" } "content:4.icon" => Pimcore\Model\Document\Editable\Image {#2132 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:4.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:4.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:4.pic" => Pimcore\Model\Document\Editable\Checkbox {#2136 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:4.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:4.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:4.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2133 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:4.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:4.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:4.preheadline" => Pimcore\Model\Document\Editable\Input {#2140 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:4.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Aufmerksamkeit entsteht vor Bewertung." config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:4.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Aufmerksamkeit entsteht vor Bewertung." } "content:4.text_direction" => Pimcore\Model\Document\Editable\Select {#2134 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:4.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row" config: [] label: null dialogDescription: null name: "content:4.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row" } "content:5.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2145 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:5.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Plattformen verändern Inhalte, <strong>nicht ihre Signale</strong>.</p><p>Für Marken bedeutet das:</p><ul><li>Kampagnenideen dürfen wechseln</li><li>Markenreize dürfen es nicht</li><li>Wiedererkennung ist keine Stilfrage, sondern Voraussetzung für Markenaufbau</li></ul><p></p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:5.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Plattformen verändern Inhalte, <strong>nicht ihre Signale</strong>.</p><p>Für Marken bedeutet das:</p><ul><li>Kampagnenideen dürfen wechseln</li><li>Markenreize dürfen es nicht</li><li>Wiedererkennung ist keine Stilfrage, sondern Voraussetzung für Markenaufbau</li></ul><p></p><p></p>" } "content:5.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2139 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:5.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:5.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:5.headline" => Pimcore\Model\Document\Editable\Input {#2150 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:5.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Konsistenz schlägt Kreativität" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:5.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Konsistenz schlägt Kreativität" } "content:5.icon" => Pimcore\Model\Document\Editable\Image {#2148 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:5.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:5.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:5.pic" => Pimcore\Model\Document\Editable\Checkbox {#2138 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:5.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:5.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:5.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2143 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:5.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:5.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:5.preheadline" => Pimcore\Model\Document\Editable\Input {#2137 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:5.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:5.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:5.text_direction" => Pimcore\Model\Document\Editable\Select {#2202 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:5.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row flex-row-reverse" config: [] label: null dialogDescription: null name: "content:5.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row flex-row-reverse" } "content:6.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2203 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:6.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Plattformen wirken, weil sie nicht in Kampagnen denken.</p><p>Für Marken heißt das:</p><ul><li>lieber wenige Reize dauerhaft</li><li>als viele Reize kurz</li><li>lieber verlässlich präsent</li><li>als spektakulär und schnell vergessen</li><li></li></ul><p>Markenaufbau ist ein Lernprozess im Kopf der Zielgruppe, kein Kreativwettbewerb.</p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:6.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Plattformen wirken, weil sie nicht in Kampagnen denken.</p><p>Für Marken heißt das:</p><ul><li>lieber wenige Reize dauerhaft</li><li>als viele Reize kurz</li><li>lieber verlässlich präsent</li><li>als spektakulär und schnell vergessen</li><li></li></ul><p>Markenaufbau ist ein Lernprozess im Kopf der Zielgruppe, kein Kreativwettbewerb.</p><p></p>" } "content:6.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2204 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:6.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:6.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:6.headline" => Pimcore\Model\Document\Editable\Input {#2205 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:6.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Habitualität statt Kampagnen-Logik" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:6.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Habitualität statt Kampagnen-Logik" } "content:6.icon" => Pimcore\Model\Document\Editable\Image {#2206 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:6.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:6.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:6.pic" => Pimcore\Model\Document\Editable\Checkbox {#2207 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:6.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:6.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:6.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2208 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:6.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:6.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:6.preheadline" => Pimcore\Model\Document\Editable\Input {#2209 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:6.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Das andere Denken" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:6.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Das andere Denken" } "content:6.text_direction" => Pimcore\Model\Document\Editable\Select {#2210 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:6.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row flex-row-reverse" config: [] label: null dialogDescription: null name: "content:6.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row flex-row-reverse" } "content:7.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2211 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:7.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Plattformen konditionieren auf Nutzung.</p><p> Marken dürfen das nicht.</p><ul><li>Klicks sind kein Vertrauenssignal</li><li>Interaktion ist kein Präferenzbeweis</li><li>Nutzung ist keine Bindung</li></ul><p></p><p>Wer Verhalten trainiert, statt Bedeutung aufzubauen, erzeugt Aktivität ohne Substanz.</p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:7.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Plattformen konditionieren auf Nutzung.</p><p> Marken dürfen das nicht.</p><ul><li>Klicks sind kein Vertrauenssignal</li><li>Interaktion ist kein Präferenzbeweis</li><li>Nutzung ist keine Bindung</li></ul><p></p><p>Wer Verhalten trainiert, statt Bedeutung aufzubauen, erzeugt Aktivität ohne Substanz.</p><p></p>" } "content:7.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2212 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:7.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:7.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:7.headline" => Pimcore\Model\Document\Editable\Input {#2233 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:7.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Keine Verhaltenskonditionierung auf Klick" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:7.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Keine Verhaltenskonditionierung auf Klick" } "content:7.icon" => Pimcore\Model\Document\Editable\Image {#2232 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:7.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:7.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:7.pic" => Pimcore\Model\Document\Editable\Checkbox {#2235 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:7.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:7.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:7.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2236 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:7.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:7.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:7.preheadline" => Pimcore\Model\Document\Editable\Input {#2237 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:7.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Was Marken nicht übernehmen sollten" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:7.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Was Marken nicht übernehmen sollten" } "content:7.text_direction" => Pimcore\Model\Document\Editable\Select {#2238 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:7.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row" config: [] label: null dialogDescription: null name: "content:7.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row" } "content:8.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2239 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:8.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Mechaniken wie:</p><ul><li>künstliche Verknappung</li><li>erschwerte Alternativen</li><li>psychologischer Druck</li></ul><p></p><p>sind keine Abkürzung, sondern ein Vertrauensabbau-Programm.</p><h4><strong>Einordnung Verknappung im Luxusmarketing:</strong></h4><p>Verknappung ist im Luxus- und Premiumsegment eine legitime Bedeutungsmechanik, jedoch keine Aktivierungs- oder Druckmechanik. Im Luxus entsteht Knappheit strukturell – durch begrenzte Produktion, Handwerk oder kuratorische Auswahl. Sie muss nicht erklärt oder technisch inszeniert werden. Künstliche Verknappung, Timer oder Kaufdruck stammen aus Retail- und Performance-Logik und untergraben Luxuswirkung. Sobald Verknappung forciert werden muss, kippt sie von Bedeutung zu Manipulation.</p><p></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:8.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Mechaniken wie:</p><ul><li>künstliche Verknappung</li><li>erschwerte Alternativen</li><li>psychologischer Druck</li></ul><p></p><p>sind keine Abkürzung, sondern ein Vertrauensabbau-Programm.</p><h4><strong>Einordnung Verknappung im Luxusmarketing:</strong></h4><p>Verknappung ist im Luxus- und Premiumsegment eine legitime Bedeutungsmechanik, jedoch keine Aktivierungs- oder Druckmechanik. Im Luxus entsteht Knappheit strukturell – durch begrenzte Produktion, Handwerk oder kuratorische Auswahl. Sie muss nicht erklärt oder technisch inszeniert werden. Künstliche Verknappung, Timer oder Kaufdruck stammen aus Retail- und Performance-Logik und untergraben Luxuswirkung. Sobald Verknappung forciert werden muss, kippt sie von Bedeutung zu Manipulation.</p><p></p>" } "content:8.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2240 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:8.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:8.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:8.headline" => Pimcore\Model\Document\Editable\Input {#2241 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:8.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Keine Dark Patterns" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:8.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Keine Dark Patterns" } "content:8.icon" => Pimcore\Model\Document\Editable\Image {#2242 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:8.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:8.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:8.pic" => Pimcore\Model\Document\Editable\Checkbox {#2243 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:8.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:8.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:8.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2201 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:8.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:8.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:8.preheadline" => Pimcore\Model\Document\Editable\Input {#2200 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:8.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:8.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:8.text_direction" => Pimcore\Model\Document\Editable\Select {#2199 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:8.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row flex-row-reverse" config: [] label: null dialogDescription: null name: "content:8.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row flex-row-reverse" } "content:9.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2198 #dao: null #config: [ "height" => 200 ] #label: null #dialogDescription: null #name: "content:9.description" #realName: "description" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<p>Plattformen maximieren Aufmerksamkeit, Marken tragen Verantwortung.</p><p>Marken, die auf Abhängigkeit setzen:</p><ul><li>verlieren Haltung</li><li>verlieren Glaubwürdigkeit</li><li>verlieren langfristige Relevanz</li></ul><p></p><p><strong>Marken tragen Verantwortung. Bindung entsteht aus Identifikation, nicht aus Abhängigkeit, oder Zwang.</strong></p>" config: [ "height" => 200 ] label: null dialogDescription: null name: "content:9.description" realName: "description" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<p>Plattformen maximieren Aufmerksamkeit, Marken tragen Verantwortung.</p><p>Marken, die auf Abhängigkeit setzen:</p><ul><li>verlieren Haltung</li><li>verlieren Glaubwürdigkeit</li><li>verlieren langfristige Relevanz</li></ul><p></p><p><strong>Marken tragen Verantwortung. Bindung entsteht aus Identifikation, nicht aus Abhängigkeit, oder Zwang.</strong></p>" } "content:9.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2216 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:9.fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [] label: null dialogDescription: null name: "content:9.fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:9.headline" => Pimcore\Model\Document\Editable\Input {#2230 #dao: null #config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] #label: null #dialogDescription: null #name: "content:9.headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "Keine Suchtlogik" config: [ "height" => 100 "placeholder" => "hier Headline eingeben" ] label: null dialogDescription: null name: "content:9.headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "Keine Suchtlogik" } "content:9.icon" => Pimcore\Model\Document\Editable\Image {#2229 #dao: null #config: [ "thumbnail" => "CLAboutShort" ] #label: null #dialogDescription: null #name: "content:9.icon" #realName: "icon" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [ "thumbnail" => "CLAboutShort" ] label: null dialogDescription: null name: "content:9.icon" realName: "icon" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:9.pic" => Pimcore\Model\Document\Editable\Checkbox {#2228 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:9.pic" #realName: "pic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:9.pic" realName: "pic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:9.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2227 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:9.prehead" #realName: "" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: true config: [] label: null dialogDescription: null name: "content:9.prehead" realName: "" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: true } "content:9.preheadline" => Pimcore\Model\Document\Editable\Input {#2226 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "content:9.preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "content:9.preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } "content:9.text_direction" => Pimcore\Model\Document\Editable\Select {#2225 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:9.text_direction" #realName: "text_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "row" config: [] label: null dialogDescription: null name: "content:9.text_direction" realName: "text_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "row" } "headline" => Pimcore\Model\Document\Editable\Wysiwyg {#2224 #dao: null #config: [ "placeholder" => "Headline" ] #label: null #dialogDescription: null #name: "headline" #realName: "headline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "<h1>Aufmerksamkeitsmechaniken verstehen – Markenwirkung richtig einsetzen</h1><p></p>" config: [ "placeholder" => "Headline" ] label: null dialogDescription: null name: "headline" realName: "headline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "<h1>Aufmerksamkeitsmechaniken verstehen – Markenwirkung richtig einsetzen</h1><p></p>" } "content:13.bgImage" => Pimcore\Model\Document\Editable\Image {#3829 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:13.bgImage" #realName: "bgImage" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [] label: null dialogDescription: null name: "content:13.bgImage" realName: "bgImage" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:13.background" => Pimcore\Model\Document\Editable\Select {#3871 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:13.background" #realName: "background" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: null config: [] label: null dialogDescription: null name: "content:13.background" realName: "background" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: null } "content:13.roundPic" => Pimcore\Model\Document\Editable\Checkbox {#3849 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:13.roundPic" #realName: "roundPic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: false config: [] label: null dialogDescription: null name: "content:13.roundPic" realName: "roundPic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: false } "content:13.freitext" => Pimcore\Model\Document\Editable\Checkbox {#3765 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:13.freitext" #realName: "freitext" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: false config: [] label: null dialogDescription: null name: "content:13.freitext" realName: "freitext" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: false } "content:12.bgImage" => Pimcore\Model\Document\Editable\Image {#3948 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:12.bgImage" #realName: "bgImage" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #id: null #alt: "" #image: null #cropPercent: false #cropWidth: 0.0 #cropHeight: 0.0 #cropTop: 0.0 #cropLeft: 0.0 #hotspots: [] #marker: [] #thumbnail: null config: [] label: null dialogDescription: null name: "content:12.bgImage" realName: "bgImage" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null id: null alt: "" image: null cropPercent: false cropWidth: 0.0 cropHeight: 0.0 cropTop: 0.0 cropLeft: 0.0 hotspots: [] marker: [] thumbnail: null } "content:12.background" => Pimcore\Model\Document\Editable\Select {#3936 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:12.background" #realName: "background" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: null config: [] label: null dialogDescription: null name: "content:12.background" realName: "background" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: null } "content:12.roundPic" => Pimcore\Model\Document\Editable\Checkbox {#3934 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:12.roundPic" #realName: "roundPic" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: false config: [] label: null dialogDescription: null name: "content:12.roundPic" realName: "roundPic" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: false } "content:12.freitext" => Pimcore\Model\Document\Editable\Checkbox {#3982 #dao: null #config: [] #label: null #dialogDescription: null #name: "content:12.freitext" #realName: "freitext" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: false config: [] label: null dialogDescription: null name: "content:12.freitext" realName: "freitext" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: false } "fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#3470 #dao: null #config: [] #label: null #dialogDescription: null #name: "fadeIn_direction" #realName: "fadeIn_direction" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: null config: [] label: null dialogDescription: null name: "fadeIn_direction" realName: "fadeIn_direction" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: null } "prehead" => Pimcore\Model\Document\Editable\Checkbox {#367 #dao: null #config: [] #label: null #dialogDescription: null #name: "prehead" #realName: "prehead" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #value: false config: [] label: null dialogDescription: null name: "prehead" realName: "prehead" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null value: false } "preheadline" => Pimcore\Model\Document\Editable\Input {#3568 #dao: null #config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] #label: null #dialogDescription: null #name: "preheadline" #realName: "preheadline" -parentBlockNames: [] #documentId: 341 #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} #editmode: false #inherited: false #inDialogBox: null -editableDefinitionCollector: null #text: "" config: [ "height" => 50 "placeholder" => "hier Preheadline eingeben" ] label: null dialogDescription: null name: "preheadline" realName: "preheadline" documentId: 341 document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815} editmode: false inherited: false inDialogBox: null text: "" } ] #versions: null #contentMainDocumentId: &143 null #contentMasterDocumentId: &143 null #supportsContentMain: true #missingRequiredEditable: null #staticGeneratorEnabled: false #staticGeneratorLifetime: null #inheritedEditables: [] #scheduledTasks: null #title: "Aufmerksamkeitsmechaniken verstehen \| Marken vs. Social Media" #description: "Warum Social Media Aufmerksamkeit trainiert – und Marken Bedeutung aufbauen müssen. Ein Playbook für Markenwirkung statt Klicklogik. Citylights Northeim" #prettyUrl: null #targetGroupIds: "" -useTargetGroup: null dependencies: null __dataVersionTimestamp: 1768317932 path: "/de/playbooks/wahrnehmung-psychologie/" properties: [ "fbAppId" => Pimcore\Model\Property {#1634} "footer" => Pimcore\Model\Property {#1748} "language" => Pimcore\Model\Property {#1747} "left_nav_show" => Pimcore\Model\Property {#1746} "left_nav_start_node" => Pimcore\Model\Property {#1745} "link_facebook" => Pimcore\Model\Property {#1744} "link_instagram" => Pimcore\Model\Property {#1743} "link_linkedin" => Pimcore\Model\Property {#1874} "navigation_root" => Pimcore\Model\Property {#1873} "newsletter_confirm_mail" => Pimcore\Model\Property {#1717} "news_default_document" => Pimcore\Model\Property {#1708} "ogImage" => Pimcore\Model\Property {#1710} "ogImageAlt" => Pimcore\Model\Property {#1887} "ogType" => Pimcore\Model\Property {#1888} "ogURL" => Pimcore\Model\Property {#1886} "password_reset_mail" => Pimcore\Model\Property {#1885} "schema" => Pimcore\Model\Property {#1884} "terms_and_conditions" => Pimcore\Model\Property {#1883} "ogLocale" => Pimcore\Model\Property {#1882} "ogLocaleAlternate" => Pimcore\Model\Property {#1881} "ogTitle" => Pimcore\Model\Property {#1880} "footnote" => Pimcore\Model\Property {#1879} "navigation_accesskey" => Pimcore\Model\Property {#1872} "navigation_anchor" => Pimcore\Model\Property {#1742} "navigation_class" => Pimcore\Model\Property {#1741} "navigation_exclude" => Pimcore\Model\Property {#1740} "navigation_name" => Pimcore\Model\Property {#1739} "navigation_parameters" => Pimcore\Model\Property {#1738} "navigation_relation" => Pimcore\Model\Property {#1737} "navigation_tabindex" => Pimcore\Model\Property {#1736} "navigation_target" => Pimcore\Model\Property {#1735} "navigation_title" => Pimcore\Model\Property {#1734} ] id: 341 creationDate: 1765790965 modificationDate: 1768317932 versionCount: 32 userOwner: 2 locked: null userModification: 2 parentId: 326 parent: null _fulldump: false dirtyFields: [] fullPathCache: "/de/playbooks/wahrnehmung-psychologie/plattformlogik-social-media" type: "page" key: "plattformlogik-social-media" index: 7 published: true children: [] siblings: [] controller: "App\Controller\ContentController::defaultAction" template: null editables: [ "content" => Pimcore\Model\Document\Editable\Areablock {#2173} "content:1.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2175} "content:1.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2215} "content:1.headline" => Pimcore\Model\Document\Editable\Input {#2185} "content:1.icon" => Pimcore\Model\Document\Editable\Image {#2234} "content:1.pic" => Pimcore\Model\Document\Editable\Checkbox {#2196} "content:1.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2213} "content:1.preheadline" => Pimcore\Model\Document\Editable\Input {#2163} "content:1.text_direction" => Pimcore\Model\Document\Editable\Select {#2162} "content:10.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2161} "content:10.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2160} "content:10.headline" => Pimcore\Model\Document\Editable\Input {#2159} "content:10.icon" => Pimcore\Model\Document\Editable\Image {#2158} "content:10.pic" => Pimcore\Model\Document\Editable\Checkbox {#2157} "content:10.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2156} "content:10.preheadline" => Pimcore\Model\Document\Editable\Input {#2155} "content:10.text_direction" => Pimcore\Model\Document\Editable\Select {#2154} "content:11.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2153} "content:11.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2152} "content:11.headline" => Pimcore\Model\Document\Editable\Input {#2151} "content:11.icon" => Pimcore\Model\Document\Editable\Image {#2164} "content:11.pic" => Pimcore\Model\Document\Editable\Checkbox {#2165} "content:11.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2166} "content:11.preheadline" => Pimcore\Model\Document\Editable\Input {#2167} "content:11.text_direction" => Pimcore\Model\Document\Editable\Select {#2168} "content:12.animation" => Pimcore\Model\Document\Editable\Select {#2169} "content:12.headline" => Pimcore\Model\Document\Editable\Input {#2170} "content:12.link" => Pimcore\Model\Document\Editable\Link {#2171} "content:12.Subline" => Pimcore\Model\Document\Editable\Input {#2181} "content:13.animation" => Pimcore\Model\Document\Editable\Select {#2191} "content:13.headline" => Pimcore\Model\Document\Editable\Input {#2192} "content:13.link" => Pimcore\Model\Document\Editable\Link {#2193} "content:13.Subline" => Pimcore\Model\Document\Editable\Input {#2194} "content:2.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2195} "content:2.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2244} "content:2.headline" => Pimcore\Model\Document\Editable\Input {#2245} "content:2.icon" => Pimcore\Model\Document\Editable\Image {#2246} "content:2.pic" => Pimcore\Model\Document\Editable\Checkbox {#2247} "content:2.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2248} "content:2.preheadline" => Pimcore\Model\Document\Editable\Input {#2249} "content:2.text_direction" => Pimcore\Model\Document\Editable\Select {#2250} "content:3.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2251} "content:3.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2190} "content:3.headline" => Pimcore\Model\Document\Editable\Input {#2189} "content:3.icon" => Pimcore\Model\Document\Editable\Image {#2188} "content:3.pic" => Pimcore\Model\Document\Editable\Checkbox {#2187} "content:3.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2186} "content:3.preheadline" => Pimcore\Model\Document\Editable\Input {#2218} "content:3.text_direction" => Pimcore\Model\Document\Editable\Select {#2217} "content:4.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2197} "content:4.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2184} "content:4.headline" => Pimcore\Model\Document\Editable\Input {#2183} "content:4.icon" => Pimcore\Model\Document\Editable\Image {#2132} "content:4.pic" => Pimcore\Model\Document\Editable\Checkbox {#2136} "content:4.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2133} "content:4.preheadline" => Pimcore\Model\Document\Editable\Input {#2140} "content:4.text_direction" => Pimcore\Model\Document\Editable\Select {#2134} "content:5.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2145} "content:5.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2139} "content:5.headline" => Pimcore\Model\Document\Editable\Input {#2150} "content:5.icon" => Pimcore\Model\Document\Editable\Image {#2148} "content:5.pic" => Pimcore\Model\Document\Editable\Checkbox {#2138} "content:5.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2143} "content:5.preheadline" => Pimcore\Model\Document\Editable\Input {#2137} "content:5.text_direction" => Pimcore\Model\Document\Editable\Select {#2202} "content:6.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2203} "content:6.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2204} "content:6.headline" => Pimcore\Model\Document\Editable\Input {#2205} "content:6.icon" => Pimcore\Model\Document\Editable\Image {#2206} "content:6.pic" => Pimcore\Model\Document\Editable\Checkbox {#2207} "content:6.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2208} "content:6.preheadline" => Pimcore\Model\Document\Editable\Input {#2209} "content:6.text_direction" => Pimcore\Model\Document\Editable\Select {#2210} "content:7.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2211} "content:7.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2212} "content:7.headline" => Pimcore\Model\Document\Editable\Input {#2233} "content:7.icon" => Pimcore\Model\Document\Editable\Image {#2232} "content:7.pic" => Pimcore\Model\Document\Editable\Checkbox {#2235} "content:7.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2236} "content:7.preheadline" => Pimcore\Model\Document\Editable\Input {#2237} "content:7.text_direction" => Pimcore\Model\Document\Editable\Select {#2238} "content:8.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2239} "content:8.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2240} "content:8.headline" => Pimcore\Model\Document\Editable\Input {#2241} "content:8.icon" => Pimcore\Model\Document\Editable\Image {#2242} "content:8.pic" => Pimcore\Model\Document\Editable\Checkbox {#2243} "content:8.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2201} "content:8.preheadline" => Pimcore\Model\Document\Editable\Input {#2200} "content:8.text_direction" => Pimcore\Model\Document\Editable\Select {#2199} "content:9.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2198} "content:9.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2216} "content:9.headline" => Pimcore\Model\Document\Editable\Input {#2230} "content:9.icon" => Pimcore\Model\Document\Editable\Image {#2229} "content:9.pic" => Pimcore\Model\Document\Editable\Checkbox {#2228} "content:9.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2227} "content:9.preheadline" => Pimcore\Model\Document\Editable\Input {#2226} "content:9.text_direction" => Pimcore\Model\Document\Editable\Select {#2225} "headline" => Pimcore\Model\Document\Editable\Wysiwyg {#2224} "content:13.bgImage" => Pimcore\Model\Document\Editable\Image {#3829} "content:13.background" => Pimcore\Model\Document\Editable\Select {#3871} "content:13.roundPic" => Pimcore\Model\Document\Editable\Checkbox {#3849} "content:13.freitext" => Pimcore\Model\Document\Editable\Checkbox {#3765} "content:12.bgImage" => Pimcore\Model\Document\Editable\Image {#3948} "content:12.background" => Pimcore\Model\Document\Editable\Select {#3936} "content:12.roundPic" => Pimcore\Model\Document\Editable\Checkbox {#3934} "content:12.freitext" => Pimcore\Model\Document\Editable\Checkbox {#3982} "fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#3470} "prehead" => Pimcore\Model\Document\Editable\Checkbox {#367} "preheadline" => Pimcore\Model\Document\Editable\Input {#3568} ] versions: null contentMainDocumentId: null contentMasterDocumentId: null supportsContentMain: true missingRequiredEditable: null staticGeneratorEnabled: false staticGeneratorLifetime: null inheritedEditables: [] scheduledTasks: null title: "Aufmerksamkeitsmechaniken verstehen \| Marken vs. Social Media" description: "Warum Social Media Aufmerksamkeit trainiert – und Marken Bedeutung aufbauen müssen. Ein Playbook für Markenwirkung statt Klicklogik. Citylights Northeim" prettyUrl: null targetGroupIds: "" }}

Request Headers

Header	Value
accept	"text/html, application/rss+xml, application/atom+xml, text/xml, text/rss+xml, application/xhtml+xml"
accept-encoding	"gzip,deflate"
connection	"close"
host	"citylights.agency"
user-agent	"Mozilla/5.0 (compatible; SemrushBot/7~bl; +http://www.semrush.com/bot.html)"
x-accel-internal	"/internal-nginx-static-location"
x-php-ob-level	"1"
x-real-ip	"85.208.96.193"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header	Value
cache-control	"private, must-revalidate"
content-language	"de"
content-type	"text/html; charset=UTF-8"
date	"Mon, 16 Feb 2026 06:52:39 GMT"
expires	"-1"
pragma	"no-cache"
set-cookie	["_pc_tss=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJpYXQiOjE3NzEyMjQ3NTkuNjEwMDI2LCJwdGciOnsiX20iOjEsIl9jIjoxNzcxMjI0NzU5LCJfdSI6MTc3MTIyNDc1OSwidmk6c3J1IjpbN119LCJleHAiOjE3NzEyMjY1NTl9.JADG6qMYC1lyuW7oBqvzFPdecVHq7T2delbhEF94tGI; expires=Mon, 16 Feb 2026 07:22:39 GMT; Max-Age=1800; path=/; httponly; samesite=lax" "_pc_tvs=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJpYXQiOjE3NzEyMjQ3NTkuNjEyMzA1LCJwdGciOnsiY21mOnNnIjp7Ijg2MCI6MX0sIl9jIjoxNzcxMjI0NzU5LCJfdSI6MTc3MTIyNDc1OX0sImV4cCI6MTgwMjc2MDc1OX0.fYK-Tm5fswqQsHbcSexpaKidZoGDOmbNy-MAqrb1q6M; expires=Tue, 16 Feb 2027 06:52:39 GMT; Max-Age=31536000; path=/; httponly; samesite=lax"]
x-debug-token	"8b65ae"
x-powered-by	"pimcore"

Cookies

Request Cookies

No request cookies

Response Cookies

Key	Value
_pc_tss	Symfony\Component\HttpFoundation\Cookie {#4390`#name: "_pc_tss" #value: "eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJpYXQiOjE3NzEyMjQ3NTkuNjEwMDI2LCJwdGciOnsiX20iOjEsIl9jIjoxNzcxMjI0NzU5LCJfdSI6MTc3MTIyNDc1OSwidmk6c3J1IjpbN119LCJleHAiOjE3NzEyMjY1NTl9.JADG6qMYC1lyuW7oBqvzFPdecVHq7T2delbhEF94tGI" #domain: null #expire: 1771226559 #path: "/" #secure: null #httpOnly: true -raw: false -sameSite: "lax" -partitioned: false -secureDefault: false`}
_pc_tvs	Symfony\Component\HttpFoundation\Cookie {#4408`#name: "_pc_tvs" #value: "eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJpYXQiOjE3NzEyMjQ3NTkuNjEyMzA1LCJwdGciOnsiY21mOnNnIjp7Ijg2MCI6MX0sIl9jIjoxNzcxMjI0NzU5LCJfdSI6MTc3MTIyNDc1OX0sImV4cCI6MTgwMjc2MDc1OX0.fYK-Tm5fswqQsHbcSexpaKidZoGDOmbNy-MAqrb1q6M" #domain: null #expire: 1802760759 #path: "/" #secure: null #httpOnly: true -raw: false -sameSite: "lax" -partitioned: false -secureDefault: false`}

Key

Value

_pc_tss

Symfony\Component\HttpFoundation\Cookie {#4390
  #name: "_pc_tss"
  #value: "eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJpYXQiOjE3NzEyMjQ3NTkuNjEwMDI2LCJwdGciOnsiX20iOjEsIl9jIjoxNzcxMjI0NzU5LCJfdSI6MTc3MTIyNDc1OSwidmk6c3J1IjpbN119LCJleHAiOjE3NzEyMjY1NTl9.JADG6qMYC1lyuW7oBqvzFPdecVHq7T2delbhEF94tGI"
  #domain: null
  #expire: 1771226559
  #path: "/"
  #secure: null
  #httpOnly: true
  -raw: false
  -sameSite: "lax"
  -partitioned: false
  -secureDefault: false
}

_pc_tvs

Symfony\Component\HttpFoundation\Cookie {#4408
  #name: "_pc_tvs"
  #value: "eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJpYXQiOjE3NzEyMjQ3NTkuNjEyMzA1LCJwdGciOnsiY21mOnNnIjp7Ijg2MCI6MX0sIl9jIjoxNzcxMjI0NzU5LCJfdSI6MTc3MTIyNDc1OX0sImV4cCI6MTgwMjc2MDc1OX0.fYK-Tm5fswqQsHbcSexpaKidZoGDOmbNy-MAqrb1q6M"
  #domain: null
  #expire: 1802760759
  #path: "/"
  #secure: null
  #httpOnly: true
  -raw: false
  -sameSite: "lax"
  -partitioned: false
  -secureDefault: false
}

Session 8

Session Metadata

Key	Value
Created	"Mon, 16 Feb 26 06:52:39 +0000"
Last used	"Mon, 16 Feb 26 06:52:39 +0000"
Lifetime	0

Session Attributes

No session attributes

Session Usage

8 Usages

Stateless check enabled

Usage
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41 Show trace [[ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/security-core/Authentication/Token/Storage/UsageTrackingTokenStorage.php" "line" => 41 "function" => "getMetadataBag" "class" => "Symfony\Component\HttpFoundation\Session\Session" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/security-http/Authenticator/RememberMeAuthenticator.php" "line" => 69 "function" => "getToken" "class" => "Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/security-http/Authentication/AuthenticatorManager.php" "line" => 111 "function" => "supports" "class" => "Symfony\Component\Security\Http\Authenticator\RememberMeAuthenticator" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/security-http/Firewall/AuthenticatorManagerListener.php" "line" => 34 "function" => "supports" "class" => "Symfony\Component\Security\Http\Authentication\AuthenticatorManager" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/security-http/Authenticator/Debug/TraceableAuthenticatorManagerListener.php" "line" => 40 "function" => "supports" "class" => "Symfony\Component\Security\Http\Firewall\AuthenticatorManagerListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/security-bundle/Debug/WrappedLazyListener.php" "line" => 38 "function" => "supports" "class" => "Symfony\Component\Security\Http\Authenticator\Debug\TraceableAuthenticatorManagerListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/security-http/Firewall/AbstractListener.php" "line" => 25 "function" => "supports" "class" => "Symfony\Bundle\SecurityBundle\Debug\WrappedLazyListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/security-bundle/Debug/TraceableFirewallListener.php" "line" => 83 "function" => "__invoke" "class" => "Symfony\Component\Security\Http\Firewall\AbstractListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/security-http/Firewall.php" "line" => 95 "function" => "callListeners" "class" => "Symfony\Bundle\SecurityBundle\Debug\TraceableFirewallListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/WrappedListener.php" "line" => 116 "function" => "onKernelRequest" "class" => "Symfony\Component\Security\Http\Firewall" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 220 "function" => "__invoke" "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 56 "function" => "callListeners" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php" "line" => 139 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 157 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 76 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Kernel.php" "line" => 208 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php" "line" => 35 "function" => "handle" "class" => "Symfony\Component\HttpKernel\Kernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" "line" => 29 "function" => "run" "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/public/index.php" "line" => 20 "args" => [ "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" ] "function" => "require_once" ]]
Symfony\Bridge\Twig\AppVariable:196 Show trace [[ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/twig-bridge/AppVariable.php" "line" => 196 "function" => "getFlashBag" "class" => "Symfony\Component\HttpFoundation\Session\Session" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/twig/twig/src/Extension/CoreExtension.php" "line" => 1919 "function" => "getFlashes" "class" => "Symfony\Bridge\Twig\AppVariable" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/var/cache/dev/twig/fc/fcbf63a0d8d9fae96b7a91962743ab36.php" "line" => 666 "function" => "getAttribute" "class" => "Twig\Extension\CoreExtension" "type" => "::" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/twig/twig/src/Template.php" "line" => 402 "function" => "doDisplay" "class" => "__TwigTemplate_d71ac932902d67eedf16610d0772a528" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/var/cache/dev/twig/c9/c9621e592cd461534755dec1d5a8bd2c.php" "line" => 55 "function" => "yield" "class" => "Twig\Template" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/twig/twig/src/Template.php" "line" => 402 "function" => "doDisplay" "class" => "__TwigTemplate_1a40898940eea31f46a944a295f97b4f" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/twig/twig/src/Template.php" "line" => 358 "function" => "yield" "class" => "Twig\Template" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/twig/twig/src/Template.php" "line" => 373 "function" => "display" "class" => "Twig\Template" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/twig/twig/src/TemplateWrapper.php" "line" => 51 "function" => "render" "class" => "Twig\Template" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/twig/twig/src/Environment.php" "line" => 333 "function" => "render" "class" => "Twig\TemplateWrapper" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/twig-bridge/EventListener/TemplateAttributeListener.php" "line" => 62 "function" => "render" "class" => "Twig\Environment" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/WrappedListener.php" "line" => 116 "function" => "onKernelView" "class" => "Symfony\Bridge\Twig\EventListener\TemplateAttributeListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 220 "function" => "__invoke" "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 56 "function" => "callListeners" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php" "line" => 139 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 186 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 76 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Kernel.php" "line" => 208 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php" "line" => 35 "function" => "handle" "class" => "Symfony\Component\HttpKernel\Kernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" "line" => 29 "function" => "run" "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/public/index.php" "line" => 20 "args" => [ "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" ] "function" => "require_once" ]]
Pimcore\Bundle\EcommerceFrameworkBundle\EventListener\Frontend\TrackingCodeFlashMessageListener:114 Show trace [[ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/pimcore/ecommerce-framework-bundle/src/EventListener/Frontend/TrackingCodeFlashMessageListener.php" "line" => 114 "function" => "getFlashBag" "class" => "Symfony\Component\HttpFoundation\Session\Session" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/WrappedListener.php" "line" => 116 "function" => "onKernelResponse" "class" => "Pimcore\Bundle\EcommerceFrameworkBundle\EventListener\Frontend\TrackingCodeFlashMessageListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 220 "function" => "__invoke" "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 56 "function" => "callListeners" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php" "line" => 139 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 214 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 202 "function" => "filterResponse" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 76 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Kernel.php" "line" => 208 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php" "line" => 35 "function" => "handle" "class" => "Symfony\Component\HttpKernel\Kernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" "line" => 29 "function" => "run" "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/public/index.php" "line" => 20 "args" => [ "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" ] "function" => "require_once" ]]
Symfony\Component\HttpKernel\DataCollector\RequestDataCollector:69 Show trace [[ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/DataCollector/RequestDataCollector.php" "line" => 69 "function" => "getMetadataBag" "class" => "Symfony\Component\HttpFoundation\Session\Session" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Profiler/Profiler.php" "line" => 169 "function" => "collect" "class" => "Symfony\Component\HttpKernel\DataCollector\RequestDataCollector" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/EventListener/ProfilerListener.php" "line" => 108 "function" => "collect" "class" => "Symfony\Component\HttpKernel\Profiler\Profiler" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/WrappedListener.php" "line" => 116 "function" => "onKernelResponse" "class" => "Symfony\Component\HttpKernel\EventListener\ProfilerListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 220 "function" => "__invoke" "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 56 "function" => "callListeners" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php" "line" => 139 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 214 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 202 "function" => "filterResponse" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 76 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Kernel.php" "line" => 208 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php" "line" => 35 "function" => "handle" "class" => "Symfony\Component\HttpKernel\Kernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" "line" => 29 "function" => "run" "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/public/index.php" "line" => 20 "args" => [ "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" ] "function" => "require_once" ]]
Symfony\Component\HttpKernel\DataCollector\RequestDataCollector:70 Show trace [[ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/DataCollector/RequestDataCollector.php" "line" => 70 "function" => "getMetadataBag" "class" => "Symfony\Component\HttpFoundation\Session\Session" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Profiler/Profiler.php" "line" => 169 "function" => "collect" "class" => "Symfony\Component\HttpKernel\DataCollector\RequestDataCollector" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/EventListener/ProfilerListener.php" "line" => 108 "function" => "collect" "class" => "Symfony\Component\HttpKernel\Profiler\Profiler" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/WrappedListener.php" "line" => 116 "function" => "onKernelResponse" "class" => "Symfony\Component\HttpKernel\EventListener\ProfilerListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 220 "function" => "__invoke" "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 56 "function" => "callListeners" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php" "line" => 139 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 214 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 202 "function" => "filterResponse" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 76 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Kernel.php" "line" => 208 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php" "line" => 35 "function" => "handle" "class" => "Symfony\Component\HttpKernel\Kernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" "line" => 29 "function" => "run" "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/public/index.php" "line" => 20 "args" => [ "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" ] "function" => "require_once" ]]
Symfony\Component\HttpKernel\DataCollector\RequestDataCollector:71 Show trace [[ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/DataCollector/RequestDataCollector.php" "line" => 71 "function" => "getMetadataBag" "class" => "Symfony\Component\HttpFoundation\Session\Session" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Profiler/Profiler.php" "line" => 169 "function" => "collect" "class" => "Symfony\Component\HttpKernel\DataCollector\RequestDataCollector" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/EventListener/ProfilerListener.php" "line" => 108 "function" => "collect" "class" => "Symfony\Component\HttpKernel\Profiler\Profiler" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/WrappedListener.php" "line" => 116 "function" => "onKernelResponse" "class" => "Symfony\Component\HttpKernel\EventListener\ProfilerListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 220 "function" => "__invoke" "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 56 "function" => "callListeners" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php" "line" => 139 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 214 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 202 "function" => "filterResponse" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 76 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Kernel.php" "line" => 208 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php" "line" => 35 "function" => "handle" "class" => "Symfony\Component\HttpKernel\Kernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" "line" => 29 "function" => "run" "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/public/index.php" "line" => 20 "args" => [ "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" ] "function" => "require_once" ]]
Symfony\Component\HttpKernel\DataCollector\RequestDataCollector:72 Show trace [[ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/DataCollector/RequestDataCollector.php" "line" => 72 "function" => "all" "class" => "Symfony\Component\HttpFoundation\Session\Session" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Profiler/Profiler.php" "line" => 169 "function" => "collect" "class" => "Symfony\Component\HttpKernel\DataCollector\RequestDataCollector" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/EventListener/ProfilerListener.php" "line" => 108 "function" => "collect" "class" => "Symfony\Component\HttpKernel\Profiler\Profiler" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/WrappedListener.php" "line" => 116 "function" => "onKernelResponse" "class" => "Symfony\Component\HttpKernel\EventListener\ProfilerListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 220 "function" => "__invoke" "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 56 "function" => "callListeners" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php" "line" => 139 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 214 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 202 "function" => "filterResponse" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 76 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Kernel.php" "line" => 208 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php" "line" => 35 "function" => "handle" "class" => "Symfony\Component\HttpKernel\Kernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" "line" => 29 "function" => "run" "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/public/index.php" "line" => 20 "args" => [ "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" ] "function" => "require_once" ]]
Symfony\Component\HttpKernel\DataCollector\RequestDataCollector:73 Show trace [[ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/DataCollector/RequestDataCollector.php" "line" => 73 "function" => "getFlashBag" "class" => "Symfony\Component\HttpFoundation\Session\Session" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Profiler/Profiler.php" "line" => 169 "function" => "collect" "class" => "Symfony\Component\HttpKernel\DataCollector\RequestDataCollector" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/EventListener/ProfilerListener.php" "line" => 108 "function" => "collect" "class" => "Symfony\Component\HttpKernel\Profiler\Profiler" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/WrappedListener.php" "line" => 116 "function" => "onKernelResponse" "class" => "Symfony\Component\HttpKernel\EventListener\ProfilerListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 220 "function" => "__invoke" "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php" "line" => 56 "function" => "callListeners" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php" "line" => 139 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\EventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 214 "function" => "dispatch" "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 202 "function" => "filterResponse" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php" "line" => 76 "function" => "handleRaw" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Kernel.php" "line" => 208 "function" => "handle" "class" => "Symfony\Component\HttpKernel\HttpKernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php" "line" => 35 "function" => "handle" "class" => "Symfony\Component\HttpKernel\Kernel" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" "line" => 29 "function" => "run" "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner" "type" => "->" ] [ "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/public/index.php" "line" => 20 "args" => [ "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php" ] "function" => "require_once" ]]

Flashes

No flash messages were created.

Server Parameters

Defined in .env

Key	Value
APP_ENV	"dev"
PIMCORE_DEV_MODE	"true"

Defined as regular env variables

Key	Value
APP_DEBUG	"1"
CONTEXT_DOCUMENT_ROOT	"/var/www/vhosts/citylights.agency/httpdocs/citylights/public"
CONTEXT_PREFIX	""
DOCUMENT_ROOT	"/var/www/vhosts/citylights.agency/httpdocs/citylights/public"
FCGI_ROLE	"RESPONDER"
GATEWAY_INTERFACE	"CGI/1.1"
HOME	"/var/www/vhosts/citylights.agency"
HTTPS	"on"
HTTP_ACCEPT	"text/html, application/rss+xml, application/atom+xml, text/xml, text/rss+xml, application/xhtml+xml"
HTTP_ACCEPT_ENCODING	"gzip,deflate"
HTTP_CONNECTION	"close"
HTTP_HOST	"citylights.agency"
HTTP_USER_AGENT	"Mozilla/5.0 (compatible; SemrushBot/7~bl; +http://www.semrush.com/bot.html)"
HTTP_X_ACCEL_INTERNAL	"/internal-nginx-static-location"
HTTP_X_REAL_IP	"85.208.96.193"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY	"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY	"0"
PATH	"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF	"/index.php"
QUERY_STRING	""
REDIRECT_HTTPS	"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY	"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY	"0"
REDIRECT_SCRIPT_URI	"https://citylights.agency/de/playbooks/wahrnehmung-psychologie/plattformlogik-social-media"
REDIRECT_SCRIPT_URL	"/de/playbooks/wahrnehmung-psychologie/plattformlogik-social-media"
REDIRECT_SSL_TLS_SNI	"citylights.agency"
REDIRECT_STATIC_PAGE_URI	"/%home"
REDIRECT_STATUS	"200"
REDIRECT_UNIQUE_ID	"aZK-txaFk2LvCPRXXeIGcQAAAFg"
REDIRECT_URL	"/de/playbooks/wahrnehmung-psychologie/plattformlogik-social-media"
REMOTE_ADDR	"85.208.96.193"
REMOTE_PORT	"47222"
REQUEST_METHOD	"GET"
REQUEST_SCHEME	"https"
REQUEST_TIME	1771224759
REQUEST_TIME_FLOAT	1771224759.2359
REQUEST_URI	"/de/playbooks/wahrnehmung-psychologie/plattformlogik-social-media"
SCRIPT_FILENAME	"/var/www/vhosts/citylights.agency/httpdocs/citylights/public/index.php"
SCRIPT_NAME	"/index.php"
SCRIPT_URI	"https://citylights.agency/de/playbooks/wahrnehmung-psychologie/plattformlogik-social-media"
SCRIPT_URL	"/de/playbooks/wahrnehmung-psychologie/plattformlogik-social-media"
SERVER_ADDR	"92.205.107.80"
SERVER_ADMIN	"[no address given]"
SERVER_NAME	"citylights.agency"
SERVER_PORT	"443"
SERVER_PROTOCOL	"HTTP/1.0"
SERVER_SIGNATURE	"<address>Apache Server at citylights.agency Port 443</address>\n"
SERVER_SOFTWARE	"Apache"
SSL_TLS_SNI	"citylights.agency"
STATIC_PAGE_URI	"/%home"
SYMFONY_DOTENV_VARS	"APP_ENV,PIMCORE_DEV_MODE"
UNIQUE_ID	"aZK-txaFk2LvCPRXXeIGcQAAAFg"
USER	"citylightsagency"
proxy-nokeepalive	"1"

Symfony Profiler

GET https://citylights.agency/de/playbooks/wahrnehmung-psychologie/plattformlogik-social-media

Configuration Settings

Theme

Page Width

ContentController :: defaultAction

Request

GET Parameters

POST Parameters

Uploaded Files

Request Attributes

Request Headers

Request Content

Response

Response Headers

Cookies

Request Cookies

Response Cookies

Session 8

Session Metadata

Session Attributes

Session Usage

Flashes

Flashes

Server Parameters

Server Parameters

Defined in .env

Defined as regular env variables