Symfony Profiler

"App\Controller\ContentController::defaultAction"

false

App\Controller\ContentController {#2100
  #container: Symfony\Component\DependencyInjection\Argument\ServiceLocator {#2102 …}
}

"security.firewall.map.context.demo_frontend"

"de"

"default"

true

"document_282"

[
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]

"_security_demo_frontend"

"3a718f"

Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815
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    "newsletter_confirm_mail" => Pimcore\Model\Property {#1717
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    "news_default_document" => Pimcore\Model\Property {#1708
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    "ogImage" => Pimcore\Model\Property {#1710
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    "ogImageAlt" => Pimcore\Model\Property {#1887
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    "ogType" => Pimcore\Model\Property {#1888
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    "ogURL" => Pimcore\Model\Property {#1886
      #dao: null
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      #inheritable: true
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    "password_reset_mail" => Pimcore\Model\Property {#1885
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      name: "password_reset_mail"
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    "schema" => Pimcore\Model\Property {#1884
      #dao: null
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      #data: "<script type="application/ld+json"> {   "@context": "https://schema.org",   "@graph": [     {       "@type": ["LocalBusiness", "ProfessionalService", "MarketingAgency"],       "@id": "https://citylights.agency/#localbusiness",       "name": "Citylights Werbeagentur",       "url": "https://citylights.agency/",       "telephone": "+49 5551 91413-0",       "priceRange": "$$",       "logo": {         "@type": "ImageObject",         "url": "https://citylights.agency/static/images/Citylights_Werbeagentur.svg"       },       "image": "https://citylights.agency/static/images/Citylights_Werbeagentur.png",       "description": "Citylights ist eine strategische Marketing- und Markenagentur mit Schwerpunkt auf Entscheidungsdesign, Preispsychologie, Neuromarketing und Funnel-Architektur. 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    "terms_and_conditions" => Pimcore\Model\Property {#1883
      #dao: null
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    "ogLocale" => Pimcore\Model\Property {#1882
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    "ogLocaleAlternate" => Pimcore\Model\Property {#1881
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    "ogTitle" => Pimcore\Model\Property {#1880
      #dao: null
      #name: "ogTitle"
      #data: "Preispsychologie & Wertlogik – Entscheidungen, Wertgefühl und Preisakzeptanz"
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    "footnote" => Pimcore\Model\Property {#1879
      #dao: null
      #name: "footnote"
      #data: "<h3>Über diese Playbooks</h3><p>Die hier veröffentlichten Playbooks vertiefen strategische Fragestellungen rund um Marke, Marketing und Kommunikation. Sie übersetzen Wirkmechaniken, Entscheidungslogiken und psychologische Zusammenhänge in strukturierte Denk- und Handlungsrahmen.</p><p>Die Inhalte basieren auf über drei Jahrzehnten praktischer Arbeit, analytischer Auswertung realer Markt- und Projekterfahrungen sowie fundierter strategischer Beobachtung. Sie erheben keinen Anspruch auf Allgemeingültigkeit oder Vollständigkeit, sondern dienen der Orientierung bei komplexen Entscheidungsprozessen.</p><p>Entstanden sind diese Playbooks im Kontext realer Projekte und strategischer Aufgabenstellungen, wie sie Unternehmen unterschiedlicher Größe und Ausrichtung im deutschsprachigen Raum begegnen. Aus Gründen der Vertraulichkeit, Compliance und Kundenschutzes können viele Erkenntnisse nicht anhand eigener Projekte dargestellt werden und werden daher teilweise anhand externer Beobachtungen, öffentlicher Kampagnen oder allgemein zugänglicher Beispiele erläutert.</p><p>Alle genannten Marken, Unternehmen und Bezeichnungen sind Eigentum der jeweiligen Rechteinhaber. Die Nennung dient ausschließlich der fachlichen Einordnung und Illustration. Citylights steht in keinem wirtschaftlichen oder organisatorischen Verhältnis zu den genannten Firmen oder Marken, sofern nicht ausdrücklich anders gekennzeichnet.</p><p>© Werbeagentur Citylights® – Nutzung, Zitat und Weiterverwendung nur mit Quellenangabe.</p>"
      #type: "text"
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      data: "<h3>Über diese Playbooks</h3><p>Die hier veröffentlichten Playbooks vertiefen strategische Fragestellungen rund um Marke, Marketing und Kommunikation. Sie übersetzen Wirkmechaniken, Entscheidungslogiken und psychologische Zusammenhänge in strukturierte Denk- und Handlungsrahmen.</p><p>Die Inhalte basieren auf über drei Jahrzehnten praktischer Arbeit, analytischer Auswertung realer Markt- und Projekterfahrungen sowie fundierter strategischer Beobachtung. Sie erheben keinen Anspruch auf Allgemeingültigkeit oder Vollständigkeit, sondern dienen der Orientierung bei komplexen Entscheidungsprozessen.</p><p>Entstanden sind diese Playbooks im Kontext realer Projekte und strategischer Aufgabenstellungen, wie sie Unternehmen unterschiedlicher Größe und Ausrichtung im deutschsprachigen Raum begegnen. Aus Gründen der Vertraulichkeit, Compliance und Kundenschutzes können viele Erkenntnisse nicht anhand eigener Projekte dargestellt werden und werden daher teilweise anhand externer Beobachtungen, öffentlicher Kampagnen oder allgemein zugänglicher Beispiele erläutert.</p><p>Alle genannten Marken, Unternehmen und Bezeichnungen sind Eigentum der jeweiligen Rechteinhaber. Die Nennung dient ausschließlich der fachlichen Einordnung und Illustration. Citylights steht in keinem wirtschaftlichen oder organisatorischen Verhältnis zu den genannten Firmen oder Marken, sofern nicht ausdrücklich anders gekennzeichnet.</p><p>© Werbeagentur Citylights® – Nutzung, Zitat und Weiterverwendung nur mit Quellenangabe.</p>"
      type: "text"
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      inheritable: true
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    "ogDescription" => Pimcore\Model\Property {#1872
      #dao: null
      #name: "ogDescription"
      #data: "Wie Preise wirken, hängt weniger von Zahlen ab als von Signalen, Erwartungen und Wahrnehmung. Diese Kategorie zeigt die Mechaniken, die Unternehmer und Entscheider nutzen können, um Angebote klarer, wertvoller und überzeugender zu gestalten."
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          [
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            "type" => "gallery-folder"
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            "previewHtml" => null
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            "sortIndex" => 19
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          [
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            "type" => "gallery-single-images"
            "icon" => ""
            "previewHtml" => null
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            "needsReload" => false
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            "sortIndex" => 20
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          [
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            "type" => "headlines"
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            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
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          [
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            "type" => "horizontal-line"
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            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 22
          ]
          [
            "name" => "Icon Teaser"
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            "type" => "icon-teaser-row"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 23
          ]
          [
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            "type" => "image"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 24
          ]
          [
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            "type" => "image-hotspot-marker"
            "icon" => ""
            "previewHtml" => null
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            "needsReload" => false
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          [
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            "needsReload" => false
            "hasDialogBoxConfiguration" => true
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          [
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            "type" => "pdf"
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            "previewHtml" => null
            "limit" => null
            "needsReload" => false
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          ]
          [
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          [
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            "needsReload" => false
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          ]
          [
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            "type" => "standard-teaser"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 30
          ]
          [
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            "type" => "text-accordion"
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            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 31
          ]
          [
            "name" => "Time Slider Featurette"
            "description" => ""
            "type" => "time-slider-featurette"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 32
          ]
          [
            "name" => "Validity"
            "description" => ""
            "type" => "validity"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 33
          ]
          [
            "name" => "Video"
            "description" => ""
            "type" => "video"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 34
          ]
          [
            "name" => "WYSIWYG"
            "description" => ""
            "type" => "wysiwyg"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 35
          ]
          [
            "name" => "WYSIWYG w. Images"
            "description" => ""
            "type" => "wysiwyg-with-images"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 36
          ]
          [
            "name" => "Personalized Product Teaser"
            "description" => ""
            "type" => "personalized-product-teaser"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 37
          ]
        ]
        "limit" => 1000000
        "blockStateStack" => "[{"blocks":[],"indexes":[]}]"
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      label: null
      dialogDescription: null
      name: "content"
      realName: "content"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      inDialogBox: null
      indices: [
        [
          "key" => "20"
          "type" => "wysiwyg"
          "hidden" => false
        ]
        [
          "key" => "2"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "3"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "4"
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        ]
        [
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        ]
        [
          "key" => "6"
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        ]
        [
          "key" => "7"
          "type" => "cl-about-short"
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        ]
        [
          "key" => "8"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "9"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "10"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "11"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "12"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "13"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "14"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "15"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "16"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "17"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "18"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "19"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "21"
          "type" => "cl-about-short"
          "hidden" => false
        ]
      ]
      current: 0
      currentIndex: [
        "key" => "21"
        "type" => "cl-about-short"
        "hidden" => false
      ]
      blockStarted: false
      brickTypeUsageCounter: [
        "wysiwyg" => 1
        "cl-about-short" => 19
      ]
    }
    "content:10.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2167
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:10.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wenn ein Anbieter:</p><ul><li>strukturiert löst</li><li>Ruhe vermittelt</li><li>Sorgfalt zeigt</li><li>Verantwortung trägt</li><li>Orientierung gibt</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">… entsteht der wichtigste psychologische Zustand:</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">„Ich bin hier in guten Händen.“</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Dieser Zustand legitimiert Preis stärker als jede Erklärung.</p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:10.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wenn ein Anbieter:</p><ul><li>strukturiert löst</li><li>Ruhe vermittelt</li><li>Sorgfalt zeigt</li><li>Verantwortung trägt</li><li>Orientierung gibt</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">… entsteht der wichtigste psychologische Zustand:</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">„Ich bin hier in guten Händen.“</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Dieser Zustand legitimiert Preis stärker als jede Erklärung.</p>"
    }
    "content:10.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2207
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:10.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:10.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:10.headline" => Pimcore\Model\Document\Editable\Input {#2177
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:10.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Der Premium-Fall"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:10.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Der Premium-Fall"
    }
    "content:10.icon" => Pimcore\Model\Document\Editable\Image {#2226
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:10.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:10.icon"
      realName: "icon"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:10.pic" => Pimcore\Model\Document\Editable\Checkbox {#2188
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:10.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:10.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:10.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2205
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:10.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:10.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:10.preheadline" => Pimcore\Model\Document\Editable\Input {#2155
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:10.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Souveräne Lösung als Wertindikator"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:10.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Souveräne Lösung als Wertindikator"
    }
    "content:10.text_direction" => Pimcore\Model\Document\Editable\Select {#2154
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:10.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:10.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:11.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2153
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:11.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Rabatt ohne Gegenwert ist kein Service. Es ist ein Haltungsbruch – und ein Bruch der Preisidentität.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preisidentität: Die Übereinstimmung zwischen Preis, Marke und Anspruch.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Regel:</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Jeder Nachlass ist ein Tausch.</p><ul><li>geringerer Umfang</li><li>andere Bedingungen</li><li>frühere Zahlung</li><li>Bindung</li><li>Abnahmevorteile</li><li>definierte Einschränkungen</li><li></li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Preis, der sofort fällt, war nie stabil gemeint.</p><p></p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:11.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Rabatt ohne Gegenwert ist kein Service. Es ist ein Haltungsbruch – und ein Bruch der Preisidentität.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preisidentität: Die Übereinstimmung zwischen Preis, Marke und Anspruch.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Regel:</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Jeder Nachlass ist ein Tausch.</p><ul><li>geringerer Umfang</li><li>andere Bedingungen</li><li>frühere Zahlung</li><li>Bindung</li><li>Abnahmevorteile</li><li>definierte Einschränkungen</li><li></li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Preis, der sofort fällt, war nie stabil gemeint.</p><p></p><p></p>"
    }
    "content:11.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2152
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:11.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:11.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:11.headline" => Pimcore\Model\Document\Editable\Input {#2151
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:11.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Gesetz der Preisidentität"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:11.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Gesetz der Preisidentität"
    }
    "content:11.icon" => Pimcore\Model\Document\Editable\Image {#2150
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:11.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:11.icon"
      realName: "icon"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:11.pic" => Pimcore\Model\Document\Editable\Checkbox {#2149
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:11.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:11.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:11.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2148
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:11.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:11.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:11.preheadline" => Pimcore\Model\Document\Editable\Input {#2147
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:11.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Kein Nachlass ohne Gegenzug"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:11.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Kein Nachlass ohne Gegenzug"
    }
    "content:11.text_direction" => Pimcore\Model\Document\Editable\Select {#2146
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:11.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:11.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:12.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2145
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:12.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Konsistenz ist die härteste Währung im Pricing.</p><ul><li>Verhalten</li><li>Lieferqualität</li><li>Prozessklarheit</li><li>Sprache</li><li>Detailniveau</li><li>Identität</li></ul><p></p><p>Unruhe erzeugt Zweifel, Gleichklang erzeugt Vertrauen.</p><p>Und Vertrauen entscheidet Preise.</p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:12.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Konsistenz ist die härteste Währung im Pricing.</p><ul><li>Verhalten</li><li>Lieferqualität</li><li>Prozessklarheit</li><li>Sprache</li><li>Detailniveau</li><li>Identität</li></ul><p></p><p>Unruhe erzeugt Zweifel, Gleichklang erzeugt Vertrauen.</p><p>Und Vertrauen entscheidet Preise.</p>"
    }
    "content:12.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2144
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:12.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:12.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:12.headline" => Pimcore\Model\Document\Editable\Input {#2143
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:12.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Konsistenz schlägt Argumentation"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:12.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Konsistenz schlägt Argumentation"
    }
    "content:12.icon" => Pimcore\Model\Document\Editable\Image {#2156
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:12.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:12.icon"
      realName: "icon"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:12.pic" => Pimcore\Model\Document\Editable\Checkbox {#2157
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:12.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:12.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:12.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2158
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:12.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:12.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:12.preheadline" => Pimcore\Model\Document\Editable\Input {#2159
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:12.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:12.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:12.text_direction" => Pimcore\Model\Document\Editable\Select {#2160
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:12.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:12.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:13.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2161
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:13.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Preis ist kein Hindernis.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Preis ist ein Filter, der schützt.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Mechanismen:</p><ul><li>Selbstselektion</li><li>Commitment</li><li>Passung</li><li>Anspruchsniveau</li><li>Wertkongruenz</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wer den Preis nicht zahlen will, passt nicht zur Marke.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Man verliert keine Kunden – man filtert die falschen.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">⸻</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:13.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Preis ist kein Hindernis.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Preis ist ein Filter, der schützt.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Mechanismen:</p><ul><li>Selbstselektion</li><li>Commitment</li><li>Passung</li><li>Anspruchsniveau</li><li>Wertkongruenz</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wer den Preis nicht zahlen will, passt nicht zur Marke.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Man verliert keine Kunden – man filtert die falschen.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">⸻</p><p></p>"
    }
    "content:13.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2162
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:13.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:13.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:13.headline" => Pimcore\Model\Document\Editable\Input {#2163
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:13.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Preis als Filter – Passung statt Budget"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:13.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Preis als Filter – Passung statt Budget"
    }
    "content:13.icon" => Pimcore\Model\Document\Editable\Image {#2173
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:13.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:13.icon"
      realName: "icon"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:13.pic" => Pimcore\Model\Document\Editable\Checkbox {#2170
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:13.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:13.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:13.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2171
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:13.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:13.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:13.preheadline" => Pimcore\Model\Document\Editable\Input {#2169
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:13.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:13.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:13.text_direction" => Pimcore\Model\Document\Editable\Select {#2174
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:13.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:13.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:14.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2164
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:14.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Preis ist kein Hindernis, ein Preis ist ein Filter, der schützt.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Mechanismen:</p><ul><li>Selbstselektion</li><li>Commitment</li><li>Passung</li><li>Anspruchsniveau</li><li>Wertkongruenz</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wer den Preis nicht zahlen will, passt nicht zur Marke.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Man verliert keine Kunden, aber man filtert die falschen.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">⸻</p><p></p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:14.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Preis ist kein Hindernis, ein Preis ist ein Filter, der schützt.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Mechanismen:</p><ul><li>Selbstselektion</li><li>Commitment</li><li>Passung</li><li>Anspruchsniveau</li><li>Wertkongruenz</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wer den Preis nicht zahlen will, passt nicht zur Marke.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Man verliert keine Kunden, aber man filtert die falschen.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">⸻</p><p></p><p></p>"
    }
    "content:14.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2206
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:14.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:14.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:14.headline" => Pimcore\Model\Document\Editable\Input {#2223
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:14.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Preis als Filter"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:14.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Preis als Filter"
    }
    "content:14.icon" => Pimcore\Model\Document\Editable\Image {#2211
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:14.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:14.icon"
      realName: "icon"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:14.pic" => Pimcore\Model\Document\Editable\Checkbox {#2212
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:14.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:14.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:14.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2213
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:14.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:14.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:14.preheadline" => Pimcore\Model\Document\Editable\Input {#2214
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:14.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Passung statt Budget"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:14.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Passung statt Budget"
    }
    "content:14.text_direction" => Pimcore\Model\Document\Editable\Select {#2215
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:14.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:14.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:15.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2216
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:15.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preise senden soziale Signale:</p><ul><li>Kompetenz</li><li>Zukunftssicherheit</li><li>Anspruch</li><li>Entscheidungsstärke</li><li>Verlässlichkeit</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein hoher Preis zeigt: „Wir wissen, was wir tun.“</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein niedriger Preis wirkt schnell wie: „Wir sind uns nicht sicher.“</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Der Effekt ist nicht Status – es ist Vertrauen in Stabilität.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">⸻</p><p></p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:15.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preise senden soziale Signale:</p><ul><li>Kompetenz</li><li>Zukunftssicherheit</li><li>Anspruch</li><li>Entscheidungsstärke</li><li>Verlässlichkeit</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein hoher Preis zeigt: „Wir wissen, was wir tun.“</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein niedriger Preis wirkt schnell wie: „Wir sind uns nicht sicher.“</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Der Effekt ist nicht Status – es ist Vertrauen in Stabilität.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">⸻</p><p></p><p></p>"
    }
    "content:15.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2217
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:15.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:15.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:15.headline" => Pimcore\Model\Document\Editable\Input {#2218
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:15.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Preis als Statussignal"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:15.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Preis als Statussignal"
    }
    "content:15.icon" => Pimcore\Model\Document\Editable\Image {#2219
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:15.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:15.icon"
      realName: "icon"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:15.pic" => Pimcore\Model\Document\Editable\Checkbox {#2220
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:15.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:15.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:15.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2221
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:15.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:15.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:15.preheadline" => Pimcore\Model\Document\Editable\Input {#2222
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:15.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Vertrauen, nicht Arroganz"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:15.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Vertrauen, nicht Arroganz"
    }
    "content:15.text_direction" => Pimcore\Model\Document\Editable\Select {#2208
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:15.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:15.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:16.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2190
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:16.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Preis schützt:</p><ul><li>Kapazitäten</li><li>Qualität</li><li>Marke</li><li>Fokus</li><li>Ressourcen</li><li>Zukunft</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein zu niedriger Preis zerstört:</p><ul><li>Differenzierung</li><li>Wahrnehmung</li><li>Planungssicherheit</li><li>Teamhaltung</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein hoher Preis ist strategisch, ein niedriger Preis ist gefährlich.</p><p>Das bedeutet nicht automatisch, das Preise beliebig hoch sein sollen, es muss passen.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:16.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Preis schützt:</p><ul><li>Kapazitäten</li><li>Qualität</li><li>Marke</li><li>Fokus</li><li>Ressourcen</li><li>Zukunft</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein zu niedriger Preis zerstört:</p><ul><li>Differenzierung</li><li>Wahrnehmung</li><li>Planungssicherheit</li><li>Teamhaltung</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein hoher Preis ist strategisch, ein niedriger Preis ist gefährlich.</p><p>Das bedeutet nicht automatisch, das Preise beliebig hoch sein sollen, es muss passen.</p><p></p>"
    }
    "content:16.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2191
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:16.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:16.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:16.headline" => Pimcore\Model\Document\Editable\Input {#2192
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:16.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "die unsichtbare Verteidigungslinie"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:16.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "die unsichtbare Verteidigungslinie"
    }
    "content:16.icon" => Pimcore\Model\Document\Editable\Image {#2193
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:16.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:16.icon"
      realName: "icon"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:16.pic" => Pimcore\Model\Document\Editable\Checkbox {#2235
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:16.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:16.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:16.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2234
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:16.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:16.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:16.preheadline" => Pimcore\Model\Document\Editable\Input {#2233
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:16.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Preis als Schutz"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:16.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Preis als Schutz"
    }
    "content:16.text_direction" => Pimcore\Model\Document\Editable\Select {#2232
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:16.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
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      name: "content:16.text_direction"
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      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
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    "content:17.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2231
      #dao: null
      #config: [
        "height" => 200
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      #label: null
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      #name: "content:17.description"
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      -parentBlockNames: []
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preise funktionieren nur, wenn sie emotional verankert sind.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Mechaniken:</p><ol><li>Gefühl vor Zahl</li><li>Menschen müssen etwas fühlen, bevor sie rechnen.</li><li>Symbolik über Betrag</li><li>Preis wirkt durch Bedeutung, nicht Eurohöhe.</li><li>Identitätswirkung</li><li>Preise, die Identität bestätigen, werden selbstverständlich.</li><li>Risikoreduktion</li><li>Hohe Preise vermitteln Sicherheit: „Das wird gut.“</li><li>Würdeübertragung</li><li>Der Kunde muss sich respektiert fühlen –</li><li>nicht bloß abgefertigt.</li><li>Der Moment der Preisnennung</li><li>Ruhe führt zu Akzeptanz.</li><li>Hektik führt zu Widerstand.</li><li>Emotion schlägt Kalkulation</li><li>Premium wird bezahlt,</li><li>weil es sich richtig anfühlt,</li><li>nicht weil es sich rechnet.</li></ol><p></p><p></p>"
      config: [
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      label: null
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      name: "content:17.description"
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      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preise funktionieren nur, wenn sie emotional verankert sind.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Mechaniken:</p><ol><li>Gefühl vor Zahl</li><li>Menschen müssen etwas fühlen, bevor sie rechnen.</li><li>Symbolik über Betrag</li><li>Preis wirkt durch Bedeutung, nicht Eurohöhe.</li><li>Identitätswirkung</li><li>Preise, die Identität bestätigen, werden selbstverständlich.</li><li>Risikoreduktion</li><li>Hohe Preise vermitteln Sicherheit: „Das wird gut.“</li><li>Würdeübertragung</li><li>Der Kunde muss sich respektiert fühlen –</li><li>nicht bloß abgefertigt.</li><li>Der Moment der Preisnennung</li><li>Ruhe führt zu Akzeptanz.</li><li>Hektik führt zu Widerstand.</li><li>Emotion schlägt Kalkulation</li><li>Premium wird bezahlt,</li><li>weil es sich richtig anfühlt,</li><li>nicht weil es sich rechnet.</li></ol><p></p><p></p>"
    }
    "content:17.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2230
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:17.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      #inDialogBox: null
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      #text: ""
      config: []
      label: null
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      name: "content:17.fadeIn_direction"
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      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:17.headline" => Pimcore\Model\Document\Editable\Input {#2229
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:17.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Emotionale Preisarchitektur\u{A0}"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:17.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Emotionale Preisarchitektur\u{A0}"
    }
    "content:17.icon" => Pimcore\Model\Document\Editable\Image {#2228
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
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      #label: null
      #dialogDescription: null
      #name: "content:17.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
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      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
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      label: null
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      name: "content:17.icon"
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      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
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      cropPercent: false
      cropWidth: 0.0
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      hotspots: []
      marker: []
      thumbnail: null
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    "content:17.pic" => Pimcore\Model\Document\Editable\Checkbox {#2227
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:17.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
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      name: "content:17.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:17.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2224
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:17.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:17.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
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    "content:17.preheadline" => Pimcore\Model\Document\Editable\Input {#2225
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:17.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Die Schicht, die alles trägt"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:17.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Die Schicht, die alles trägt"
    }
    "content:17.text_direction" => Pimcore\Model\Document\Editable\Select {#2204
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:17.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:17.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:18.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2203
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:18.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><strong>High Anchor:</strong> Eine höhere Referenz macht den Zielpreis selbstverständlich.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><strong>Choice Architectur:</strong> Wie Optionen präsentiert werden, entscheidet über Akzeptanz, nicht die Optionen selbst.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><strong>Loss Aversion: </strong>Menschen fürchten Verlust doppelt so stark, wie sie Gewinn schätzen.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein guter Preisrahmen nutzt genau das.</p><p></p><p></p>"
      config: [
        "height" => 200
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      label: null
      dialogDescription: null
      name: "content:18.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><strong>High Anchor:</strong> Eine höhere Referenz macht den Zielpreis selbstverständlich.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><strong>Choice Architectur:</strong> Wie Optionen präsentiert werden, entscheidet über Akzeptanz, nicht die Optionen selbst.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><strong>Loss Aversion: </strong>Menschen fürchten Verlust doppelt so stark, wie sie Gewinn schätzen.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein guter Preisrahmen nutzt genau das.</p><p></p><p></p>"
    }
    "content:18.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2202
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:18.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:18.fadeIn_direction"
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      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:18.headline" => Pimcore\Model\Document\Editable\Input {#2201
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:18.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Ergänzende Mechaniken"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:18.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Ergänzende Mechaniken"
    }
    "content:18.icon" => Pimcore\Model\Document\Editable\Image {#2200
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:18.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
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      #cropPercent: false
      #cropWidth: 0.0
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      #hotspots: []
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      #thumbnail: null
      config: [
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      label: null
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      name: "content:18.icon"
      realName: "icon"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:18.pic" => Pimcore\Model\Document\Editable\Checkbox {#2199
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:18.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:18.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:18.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2198
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:18.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:18.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:18.preheadline" => Pimcore\Model\Document\Editable\Input {#2197
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:18.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
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      label: null
      dialogDescription: null
      name: "content:18.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:18.text_direction" => Pimcore\Model\Document\Editable\Select {#2196
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:18.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:18.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:19.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2195
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:19.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Preis entsteht durch:</p><ul><li>Erwartung</li><li>Haltung</li><li>Identität</li><li>Ordnung</li><li>Konsistenz</li><li>sichtbare Wertschöpfung</li><li>Rituale</li><li>Vertrauen</li><li>Filtermechanik</li><li>Schutz</li><li>Status</li><li>emotionale Verankerung</li><li>Referenzrahmen</li><li>Entscheidungsarchitektur</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preis ist kein Betrag. Preis ist Führung, Konsequenz und Charakter.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:19.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Preis entsteht durch:</p><ul><li>Erwartung</li><li>Haltung</li><li>Identität</li><li>Ordnung</li><li>Konsistenz</li><li>sichtbare Wertschöpfung</li><li>Rituale</li><li>Vertrauen</li><li>Filtermechanik</li><li>Schutz</li><li>Status</li><li>emotionale Verankerung</li><li>Referenzrahmen</li><li>Entscheidungsarchitektur</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preis ist kein Betrag. Preis ist Führung, Konsequenz und Charakter.</p><p></p>"
    }
    "content:19.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2194
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:19.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
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      #text: ""
      config: []
      label: null
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      name: "content:19.fadeIn_direction"
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      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:19.headline" => Pimcore\Model\Document\Editable\Input {#2129
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:19.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Fazit – Preis ist Führung"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:19.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Fazit – Preis ist Führung"
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    "content:19.preheadline" => Pimcore\Model\Document\Editable\Input {#2142
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      #text: "row flex-row-reverse"
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    "content:2.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2137
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      #text: "<p>Kunden prüfen einen Preis nie mathematisch. Sie prüfen, ob er sich richtig anfühlt.</p><p>Diese Gefühle entstehen weit vor der Zahl:</p><ul><li>Professionalität</li><li>Tempo</li><li>Haltung</li><li>sichtbare Ordnung</li><li>Zuverlässigkeit</li><li>Stimmen und Verhalten des Teams</li><li>Qualität der Details</li><li>Klarheit im Prozess</li></ul><p></p><p>Der Preis ist nie der Anfang, der Preis ist das Endprodukt der Wahrnehmung – aufgebaut durch alles, was davor passiert.</p><p></p><p></p>"
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      text: "<p>Kunden prüfen einen Preis nie mathematisch. Sie prüfen, ob er sich richtig anfühlt.</p><p>Diese Gefühle entstehen weit vor der Zahl:</p><ul><li>Professionalität</li><li>Tempo</li><li>Haltung</li><li>sichtbare Ordnung</li><li>Zuverlässigkeit</li><li>Stimmen und Verhalten des Teams</li><li>Qualität der Details</li><li>Klarheit im Prozess</li></ul><p></p><p>Der Preis ist nie der Anfang, der Preis ist das Endprodukt der Wahrnehmung – aufgebaut durch alles, was davor passiert.</p><p></p><p></p>"
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    "content:2.headline" => Pimcore\Model\Document\Editable\Input {#2132
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      #text: "Preise sind keine Zahlen, sie sind Erwartungen."
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      text: "Preise sind keine Zahlen, sie sind Erwartungen."
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    "content:2.preheadline" => Pimcore\Model\Document\Editable\Input {#2175
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    "content:20.content" => Pimcore\Model\Document\Editable\Wysiwyg {#2189
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      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wie Preise wirken, Vertrauen formen und Entscheidungen lenken.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Citylights Framework für Führungskräfte und Marken, die Premium ernst meinen.</p><p></p>"
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      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wie Preise wirken, Vertrauen formen und Entscheidungen lenken.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Ein Citylights Framework für Führungskräfte und Marken, die Premium ernst meinen.</p><p></p>"
    }
    "content:21.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2209
      #dao: null
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      #text: "<p>Ein weiterer Baustein der Preispsychologie ist der <strong>Decoy-Effekt</strong>. Er nutzt eine dritte, bewusst schwächere Option, um den Vergleich zu vereinfachen und den Wert der gewünschten Option klarer hervortreten zu lassen. Menschen bewerten Preise nie isoliert – sie suchen Orientierung. Sobald eine dominierte Alternative ins Spiel kommt, entsteht genau diese Orientierung: Die Zieloption wirkt wie die vernünftige, faire Wahl. Der Preis verändert sich nicht, aber der Kontext, in dem er wahrgenommen wird.</p><p>Die vollständige Mechanik findest du im eigenen Playbook:<a href="https://citylights.agency/de/playbooks/Preispsychologie-Wertlogik/Decoy-Effekt" rel="noopener noreferrer" target="_blank"> </a><strong><a href="https://citylights.agency/de/playbooks/Preispsychologie-Wertlogik/Decoy-Effekt" rel="noopener noreferrer" target="_blank">Decoy-Effekt</a></strong></p><p></p>"
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      text: "<p>Ein weiterer Baustein der Preispsychologie ist der <strong>Decoy-Effekt</strong>. Er nutzt eine dritte, bewusst schwächere Option, um den Vergleich zu vereinfachen und den Wert der gewünschten Option klarer hervortreten zu lassen. Menschen bewerten Preise nie isoliert – sie suchen Orientierung. Sobald eine dominierte Alternative ins Spiel kommt, entsteht genau diese Orientierung: Die Zieloption wirkt wie die vernünftige, faire Wahl. Der Preis verändert sich nicht, aber der Kontext, in dem er wahrgenommen wird.</p><p>Die vollständige Mechanik findest du im eigenen Playbook:<a href="https://citylights.agency/de/playbooks/Preispsychologie-Wertlogik/Decoy-Effekt" rel="noopener noreferrer" target="_blank"> </a><strong><a href="https://citylights.agency/de/playbooks/Preispsychologie-Wertlogik/Decoy-Effekt" rel="noopener noreferrer" target="_blank">Decoy-Effekt</a></strong></p><p></p>"
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      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:3.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2184
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:3.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preise steigen nicht durch Forderung, sondern durch Reife.</p><h5 class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">LEVEL 1 – KOSTENPREIS</h5><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Zahlenlogik. Angreifbar.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preis folgt Aufwand.</p><h5 class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">LEVEL 2 – MARKTPREIS</h5><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Vergleichslogik. Austauschbar.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preis folgt Umgebung.</p><h5 class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">LEVEL 3 – WERTPREIS</h5><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Nutzenlogik. Besser, aber sensibel.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preis folgt wahrgenommenem Vorteil.</p><h5 class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">LEVEL 4 – IDENTITÄTSPREIS</h5><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Markenlogik. Selbstbewusst.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preis folgt Charakter und Positionierung.</p><h5 class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">LEVEL 5 – ERWARTUNGSPREIS</h5><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wirkungslogik. Der Preis wirkt richtig, bevor er genannt wird.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Er entsteht durch eine konsequente Erwartungsarchitektur.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Premium heißt:</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Der Preis erklärt sich durch Verhalten – nicht durch Rechtfertigung.</p><p></p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:3.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preise steigen nicht durch Forderung, sondern durch Reife.</p><h5 class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">LEVEL 1 – KOSTENPREIS</h5><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Zahlenlogik. Angreifbar.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preis folgt Aufwand.</p><h5 class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">LEVEL 2 – MARKTPREIS</h5><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Vergleichslogik. Austauschbar.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preis folgt Umgebung.</p><h5 class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">LEVEL 3 – WERTPREIS</h5><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Nutzenlogik. Besser, aber sensibel.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preis folgt wahrgenommenem Vorteil.</p><h5 class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">LEVEL 4 – IDENTITÄTSPREIS</h5><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Markenlogik. Selbstbewusst.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preis folgt Charakter und Positionierung.</p><h5 class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">LEVEL 5 – ERWARTUNGSPREIS</h5><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wirkungslogik. Der Preis wirkt richtig, bevor er genannt wird.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Er entsteht durch eine konsequente Erwartungsarchitektur.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Premium heißt:</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Der Preis erklärt sich durch Verhalten – nicht durch Rechtfertigung.</p><p></p><p></p>"
    }
    "content:3.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2185
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:3.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:3.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:3.headline" => Pimcore\Model\Document\Editable\Input {#2186
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:3.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Entwicklungsstufen der Preisreife"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:3.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Entwicklungsstufen der Preisreife"
    }
    "content:3.icon" => Pimcore\Model\Document\Editable\Image {#2187
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:3.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:3.icon"
      realName: "icon"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:3.pic" => Pimcore\Model\Document\Editable\Checkbox {#2236
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:3.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:3.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:3.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2237
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:3.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:3.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:3.preheadline" => Pimcore\Model\Document\Editable\Input {#2238
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:3.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Die fünf Preis-Level"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:3.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Die fünf Preis-Level"
    }
    "content:3.text_direction" => Pimcore\Model\Document\Editable\Select {#2239
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:3.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:3.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:4.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2240
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:4.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Kunden akzeptieren Preise nicht wegen Argumenten, sondern wegen der Wirkung, die vorher aufgebaut wurde.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Erwartung entsteht durch:</p><ul><li>Ruhe</li><li>Klarheit</li><li>aufgeräumte Prozesse</li><li>sichtbare Kompetenz</li><li>Servicequalität</li><li>stabiles Auftreten</li><li>souveräne Kommunikation</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wer die Erwartung gestaltet, braucht den Preis nicht zu verteidigen.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wer sie nicht gestaltet, verliert, bevor die Zahl erscheint.</p><p></p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:4.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Kunden akzeptieren Preise nicht wegen Argumenten, sondern wegen der Wirkung, die vorher aufgebaut wurde.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Erwartung entsteht durch:</p><ul><li>Ruhe</li><li>Klarheit</li><li>aufgeräumte Prozesse</li><li>sichtbare Kompetenz</li><li>Servicequalität</li><li>stabiles Auftreten</li><li>souveräne Kommunikation</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wer die Erwartung gestaltet, braucht den Preis nicht zu verteidigen.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wer sie nicht gestaltet, verliert, bevor die Zahl erscheint.</p><p></p><p></p>"
    }
    "content:4.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2241
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:4.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:4.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:4.headline" => Pimcore\Model\Document\Editable\Input {#2242
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:4.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Erwartung schlägt Begründung"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:4.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Erwartung schlägt Begründung"
    }
    "content:4.icon" => Pimcore\Model\Document\Editable\Image {#2243
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:4.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:4.icon"
      realName: "icon"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:4.pic" => Pimcore\Model\Document\Editable\Checkbox {#2244
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:4.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:4.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:4.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2245
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:4.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:4.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:4.preheadline" => Pimcore\Model\Document\Editable\Input {#2246
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:4.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:4.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:4.text_direction" => Pimcore\Model\Document\Editable\Select {#2247
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:4.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:4.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:5.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2248
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:5.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Psychologisch zählt nur, was sichtbar ist. Wert wird sichtbar durch:</p><ul><li>Sorgfalt</li><li>Präzision</li><li>geordnete Arbeit</li><li>erkennbaren Aufwand</li><li>nachvollziehbare Schritte</li><li>Qualität, die man nicht erklären muss</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Unsichtbarer Wert existiert im Kopf des Anbieters – nicht im Kopf des Kunden.</p><p></p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:5.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Psychologisch zählt nur, was sichtbar ist. Wert wird sichtbar durch:</p><ul><li>Sorgfalt</li><li>Präzision</li><li>geordnete Arbeit</li><li>erkennbaren Aufwand</li><li>nachvollziehbare Schritte</li><li>Qualität, die man nicht erklären muss</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Unsichtbarer Wert existiert im Kopf des Anbieters – nicht im Kopf des Kunden.</p><p></p><p></p>"
    }
    "content:5.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2249
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:5.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:5.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:5.headline" => Pimcore\Model\Document\Editable\Input {#2250
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:5.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Psychologisch zählt nur, was sichtbar ist."
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:5.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Psychologisch zählt nur, was sichtbar ist."
    }
    "content:5.icon" => Pimcore\Model\Document\Editable\Image {#2251
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:5.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:5.icon"
      realName: "icon"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:5.pic" => Pimcore\Model\Document\Editable\Checkbox {#2252
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:5.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:5.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:5.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2253
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:5.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:5.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:5.preheadline" => Pimcore\Model\Document\Editable\Input {#2254
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:5.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Wert muss sichtbar sein – sonst existiert er nicht"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:5.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Wert muss sichtbar sein – sonst existiert er nicht"
    }
    "content:5.text_direction" => Pimcore\Model\Document\Editable\Select {#2255
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:5.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:5.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:6.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2256
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:6.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preise scheitern selten an Höhe, aber oft an Inkongruenz.</p><ul><li>Typische Brüche:</li><li>• Anspruch in den Worten, aber nicht im Verhalten</li><li>• Preissteigerung ohne sichtbaren Fortschritt</li><li>• hochwertige Positionierung, aber hektische Abläufe</li><li>• starker Preis, aber schwacher Auftritt</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Kunden verzeihen Höhe, sie verzeihen keine Dissonanz.</p><p></p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:6.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preise scheitern selten an Höhe, aber oft an Inkongruenz.</p><ul><li>Typische Brüche:</li><li>• Anspruch in den Worten, aber nicht im Verhalten</li><li>• Preissteigerung ohne sichtbaren Fortschritt</li><li>• hochwertige Positionierung, aber hektische Abläufe</li><li>• starker Preis, aber schwacher Auftritt</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Kunden verzeihen Höhe, sie verzeihen keine Dissonanz.</p><p></p><p></p>"
    }
    "content:6.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2257
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:6.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:6.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:6.headline" => Pimcore\Model\Document\Editable\Input {#2258
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:6.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Die Glaubwürdigkeitsfalle\u{A0}"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:6.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Die Glaubwürdigkeitsfalle\u{A0}"
    }
    "content:6.icon" => Pimcore\Model\Document\Editable\Image {#2259
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:6.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:6.icon"
      realName: "icon"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:6.pic" => Pimcore\Model\Document\Editable\Checkbox {#2260
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:6.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:6.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:6.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2261
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:6.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:6.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:6.preheadline" => Pimcore\Model\Document\Editable\Input {#2262
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:6.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Der stärkste Preiskiller"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:6.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Der stärkste Preiskiller"
    }
    "content:6.text_direction" => Pimcore\Model\Document\Editable\Select {#2263
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:6.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:6.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:7.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2264
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:7.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preise brechen nicht langsam, sie brechen abrupt.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Auslöser:</p><ul><li>Niedriger Altpreis sichtbar</li><li>Plötzliche Wettbewerbsdifferenz</li><li>Aktionen ohne Kontext</li><li>Qualität passt nicht zur Preisgeschichte</li><li>Mehrpreis ohne sichtbaren Mehrwert</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preis bricht nie an der Zahl,  sondern am Rahmen.</p><p></p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:7.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preise brechen nicht langsam, sie brechen abrupt.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Auslöser:</p><ul><li>Niedriger Altpreis sichtbar</li><li>Plötzliche Wettbewerbsdifferenz</li><li>Aktionen ohne Kontext</li><li>Qualität passt nicht zur Preisgeschichte</li><li>Mehrpreis ohne sichtbaren Mehrwert</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preis bricht nie an der Zahl,  sondern am Rahmen.</p><p></p><p></p>"
    }
    "content:7.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2265
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:7.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:7.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:7.headline" => Pimcore\Model\Document\Editable\Input {#2266
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:7.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "wie Vertrauen innerhalb einer Sekunde bricht"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:7.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "wie Vertrauen innerhalb einer Sekunde bricht"
    }
    "content:7.icon" => Pimcore\Model\Document\Editable\Image {#2267
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:7.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:7.icon"
      realName: "icon"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:7.pic" => Pimcore\Model\Document\Editable\Checkbox {#2268
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:7.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:7.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:7.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2269
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:7.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:7.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:7.preheadline" => Pimcore\Model\Document\Editable\Input {#2270
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:7.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Preisstürze –"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:7.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Preisstürze –"
    }
    "content:7.text_direction" => Pimcore\Model\Document\Editable\Select {#2271
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:7.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:7.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:8.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2272
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:8.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Kunden glauben Preise nur, die das Team selbst glaubt.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wenn Mitarbeitende:</p><ul><li>relativieren</li><li>ausweichen</li><li>nervös sind</li><li>Rabatte andeuten</li><li>sich entschuldigen</li><li>innerlich nicht überzeugt sind</li><li></li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">… bricht der Preis – unabhängig von seiner Höhe.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Premium ist keine Technik. Premium ist Haltung.</p><p></p><p></p>"
      config: [
        "height" => 200
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      label: null
      dialogDescription: null
      name: "content:8.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Kunden glauben Preise nur, die das Team selbst glaubt.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Wenn Mitarbeitende:</p><ul><li>relativieren</li><li>ausweichen</li><li>nervös sind</li><li>Rabatte andeuten</li><li>sich entschuldigen</li><li>innerlich nicht überzeugt sind</li><li></li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">… bricht der Preis – unabhängig von seiner Höhe.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Premium ist keine Technik. Premium ist Haltung.</p><p></p><p></p>"
    }
    "content:8.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2273
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:8.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:8.fadeIn_direction"
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      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:8.headline" => Pimcore\Model\Document\Editable\Input {#2274
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:8.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Preisvertrauen entsteht im Team\u{A0}"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:8.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Preisvertrauen entsteht im Team\u{A0}"
    }
    "content:8.icon" => Pimcore\Model\Document\Editable\Image {#2275
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
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      #label: null
      #dialogDescription: null
      #name: "content:8.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
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      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
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      label: null
      dialogDescription: null
      name: "content:8.icon"
      realName: "icon"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
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      cropPercent: false
      cropWidth: 0.0
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      cropTop: 0.0
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:8.pic" => Pimcore\Model\Document\Editable\Checkbox {#2276
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:8.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:8.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:8.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2277
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:8.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:8.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:8.preheadline" => Pimcore\Model\Document\Editable\Input {#2278
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:8.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Ganz oder gar nicht"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:8.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Ganz oder gar nicht"
    }
    "content:8.text_direction" => Pimcore\Model\Document\Editable\Select {#2279
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:8.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:8.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:9.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2280
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:9.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preise brauchen ein Umfeld:</p><ul><li>ruhiger Ablauf</li><li>klare Sprache</li><li>strukturiertes Vorgehen</li><li>sichtbare Sorgfalt</li><li>professionelles Detailniveau</li><li>respektvolle Interaktion</li><li>Stabilität statt Hektik</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Rituale schaffen Sicherheit. Sicherheit schafft Vertrauen.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Vertrauen trägt Preis. Ohne Bühne wirkt jeder Preis wie ein Fremdkörper.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:9.description"
      realName: "description"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Preise brauchen ein Umfeld:</p><ul><li>ruhiger Ablauf</li><li>klare Sprache</li><li>strukturiertes Vorgehen</li><li>sichtbare Sorgfalt</li><li>professionelles Detailniveau</li><li>respektvolle Interaktion</li><li>Stabilität statt Hektik</li></ul><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"></p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Rituale schaffen Sicherheit. Sicherheit schafft Vertrauen.</p><p class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Vertrauen trägt Preis. Ohne Bühne wirkt jeder Preis wie ein Fremdkörper.</p><p></p>"
    }
    "content:9.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2281
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:9.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #text: ""
      config: []
      label: null
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      name: "content:9.fadeIn_direction"
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      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:9.headline" => Pimcore\Model\Document\Editable\Input {#2282
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:9.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Rituale & Bühne\u{A0}"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:9.headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Rituale & Bühne\u{A0}"
    }
    "content:9.icon" => Pimcore\Model\Document\Editable\Image {#2283
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:9.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
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      #cropPercent: false
      #cropWidth: 0.0
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      #cropTop: 0.0
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      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
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      name: "content:9.icon"
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      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
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      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:9.pic" => Pimcore\Model\Document\Editable\Checkbox {#2284
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:9.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:9.pic"
      realName: "pic"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:9.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2285
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:9.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:9.prehead"
      realName: ""
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:9.preheadline" => Pimcore\Model\Document\Editable\Input {#2286
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:9.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Die stillen Träger des Preises"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:9.preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Die stillen Träger des Preises"
    }
    "content:9.text_direction" => Pimcore\Model\Document\Editable\Select {#2287
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:9.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:9.text_direction"
      realName: "text_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "headline" => Pimcore\Model\Document\Editable\Wysiwyg {#2288
      #dao: null
      #config: [
        "placeholder" => "Headline"
      ]
      #label: null
      #dialogDescription: null
      #name: "headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<h1>Marken führen Preise, statt sie zu erklären</h1><h1></h1><p></p>"
      config: [
        "placeholder" => "Headline"
      ]
      label: null
      dialogDescription: null
      name: "headline"
      realName: "headline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<h1>Marken führen Preise, statt sie zu erklären</h1><h1></h1><p></p>"
    }
    "fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#3519
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: null
      config: []
      label: null
      dialogDescription: null
      name: "fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: null
    }
    "prehead" => Pimcore\Model\Document\Editable\Checkbox {#367
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "prehead"
      #realName: "prehead"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: false
      config: []
      label: null
      dialogDescription: null
      name: "prehead"
      realName: "prehead"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: false
    }
    "preheadline" => Pimcore\Model\Document\Editable\Input {#3617
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 282
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "preheadline"
      realName: "preheadline"
      documentId: 282
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
  ]
  #versions: null
  #contentMainDocumentId: &184 null
  #contentMasterDocumentId: &184 null
  #supportsContentMain: true
  #missingRequiredEditable: null
  #staticGeneratorEnabled: false
  #staticGeneratorLifetime: null
  #inheritedEditables: []
  #scheduledTasks: null
  #title: "Preise wirken nicht, weil sie stimmen – sondern weil alles davor stimmt. Ohne Erwartungsarchitektur ist jede Zahl angreifbar."
  #description: "Preis ist das Ergebnis aus Erwartung, Haltung, Identität und konsequenter Markenführung – nicht aus Kalkulation. Wer versteht, wie Kunden Preise wahrnehmen, akzeptieren und bewerten, kann Preise setzen, die wirken und tragen. Dieses Playbook zeigt die Mechaniken, die Premiumpreise selbstverständlich machen."
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  title: "Preise wirken nicht, weil sie stimmen – sondern weil alles davor stimmt. Ohne Erwartungsarchitektur ist jede Zahl angreifbar."
  description: "Preis ist das Ergebnis aus Erwartung, Haltung, Identität und konsequenter Markenführung – nicht aus Kalkulation. Wer versteht, wie Kunden Preise wahrnehmen, akzeptieren und bewerten, kann Preise setzen, die wirken und tragen. Dieses Playbook zeigt die Mechaniken, die Premiumpreise selbstverständlich machen."
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