GET https://citylights.agency/de/Insights?pimcore_editmode=true&systemLocale=de

ContentController :: defaultAction

Request

GET Parameters

Key Value
pimcore_editmode
"true"
systemLocale
"de"

POST Parameters

No POST parameters

Uploaded Files

No files were uploaded

Request Attributes

Key Value
_controller
"App\Controller\ContentController::defaultAction"
_editmode
false
_event_controller
App\Controller\ContentController {#2096
  #container: Symfony\Component\DependencyInjection\Argument\ServiceLocator {#2098 …}
}
_firewall_context
"security.firewall.map.context.demo_frontend"
_locale
"de"
_pimcore_context
"default"
_pimcore_frontend_request
true
_route
"document_242"
_route_params
[
  "_locale" => "de"
]
_security_firewall_run
"_security_demo_frontend"
_stopwatch_token
"4a8240"
contentDocument
Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1732
  #dao: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page\Dao {#1715 …}
  #dependencies: null
  #__dataVersionTimestamp: 1766316634
  #path: "/de/"
  #properties: [
    "language" => Pimcore\Model\Property {#1670
      #dao: null
      #name: "language"
      #data: "de"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: true
      #inherited: true
      name: "language"
      data: "de"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: true
      inherited: true
    }
    "left_nav_show" => Pimcore\Model\Property {#1721
      #dao: null
      #name: "left_nav_show"
      #data: false
      #type: "bool"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: true
      #inherited: true
      name: "left_nav_show"
      data: false
      type: "bool"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: true
      inherited: true
    }
    "link_facebook" => Pimcore\Model\Property {#1720
      #dao: null
      #name: "link_facebook"
      #data: "https://www.facebook.com/citylights.werbeagentur"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: true
      #inherited: true
      name: "link_facebook"
      data: "https://www.facebook.com/citylights.werbeagentur"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: true
      inherited: true
    }
    "link_instagram" => Pimcore\Model\Property {#1719
      #dao: null
      #name: "link_instagram"
      #data: "https://www.instagram.com/citylights.werbeagentur/"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: true
      #inherited: true
      name: "link_instagram"
      data: "https://www.instagram.com/citylights.werbeagentur/"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: true
      inherited: true
    }
    "link_linkedin" => Pimcore\Model\Property {#1718
      #dao: null
      #name: "link_linkedin"
      #data: "https://www.linkedin.com/company/citylights"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: true
      #inherited: true
      name: "link_linkedin"
      data: "https://www.linkedin.com/company/citylights"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: true
      inherited: true
    }
    "newsletter_confirm_mail" => Pimcore\Model\Property {#1717
      #dao: null
      #name: "newsletter_confirm_mail"
      #data: null
      #type: "document"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: true
      #inherited: true
      name: "newsletter_confirm_mail"
      data: null
      type: "document"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: true
      inherited: true
    }
    "news_default_document" => Pimcore\Model\Property {#1716
      #dao: null
      #name: "news_default_document"
      #data: null
      #type: "document"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: true
      #inherited: true
      name: "news_default_document"
      data: null
      type: "document"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: true
      inherited: true
    }
    "password_reset_mail" => Pimcore\Model\Property {#1854
      #dao: null
      #name: "password_reset_mail"
      #data: null
      #type: "document"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: true
      #inherited: true
      name: "password_reset_mail"
      data: null
      type: "document"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: true
      inherited: true
    }
    "schema" => Pimcore\Model\Property {#1856
      #dao: null
      #name: "schema"
      #data: "<script type="application/ld+json"> {   "@context": "https://schema.org",   "@graph": [     {       "@type": ["LocalBusiness","ProfessionalService"],       "@id": "https://citylights.agency/#localbusiness",       "name": "Citylights Werbeagentur",       "url": "https://citylights.agency/",       "telephone": "+49 5551 91413-0",       "priceRange": "$$",       "logo": {         "@type": "ImageObject",         "url": "https://citylights.agency/static/images/Citylights_Werbeagentur.svg"       },       "image": "https://citylights.agency/static/images/Citylights_Werbeagentur.png",       "address": {         "@type": "PostalAddress",         "streetAddress": "Güterbahnhofstraße 11b",         "postalCode": "37154",         "addressLocality": "Northeim",         "addressCountry": "DE"       },       "openingHoursSpecification": [         {           "@type": "OpeningHoursSpecification",           "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],           "opens": "10:00",           "closes": "13:00"         },         {           "@type": "OpeningHoursSpecification",           "dayOfWeek": ["Monday","Tuesday","Thursday"],           "opens": "15:00",           "closes": "17:00"         }       ],       "additionalProperty": [         {           "@type": "PropertyValue",           "name": "Terminvereinbarung",           "value": "Nach Vereinbarung"         }       ],       "areaServed": [         { "@type": "Country", "name": "Deutschland" }       ],       "sameAs": [         "https://citylights.eu/",         "https://www.linkedin.com/company/citylights/",         "https://www.facebook.com/citylights.werbeagentur/",         "https://www.instagram.com/citylights.werbeagentur/"       ]     },     {       "@type": "WebSite",       "@id": "https://citylights.agency/#website",       "url": "https://citylights.agency/",       "name": "Citylights – Insights, Strategien & Playbooks",       "inLanguage": "de-DE",       "publisher": {         "@id": "https://citylights.agency/#localbusiness"       }     }   ] } </script>"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: true
      #inherited: true
      name: "schema"
      data: "<script type="application/ld+json"> {   "@context": "https://schema.org",   "@graph": [     {       "@type": ["LocalBusiness","ProfessionalService"],       "@id": "https://citylights.agency/#localbusiness",       "name": "Citylights Werbeagentur",       "url": "https://citylights.agency/",       "telephone": "+49 5551 91413-0",       "priceRange": "$$",       "logo": {         "@type": "ImageObject",         "url": "https://citylights.agency/static/images/Citylights_Werbeagentur.svg"       },       "image": "https://citylights.agency/static/images/Citylights_Werbeagentur.png",       "address": {         "@type": "PostalAddress",         "streetAddress": "Güterbahnhofstraße 11b",         "postalCode": "37154",         "addressLocality": "Northeim",         "addressCountry": "DE"       },       "openingHoursSpecification": [         {           "@type": "OpeningHoursSpecification",           "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],           "opens": "10:00",           "closes": "13:00"         },         {           "@type": "OpeningHoursSpecification",           "dayOfWeek": ["Monday","Tuesday","Thursday"],           "opens": "15:00",           "closes": "17:00"         }       ],       "additionalProperty": [         {           "@type": "PropertyValue",           "name": "Terminvereinbarung",           "value": "Nach Vereinbarung"         }       ],       "areaServed": [         { "@type": "Country", "name": "Deutschland" }       ],       "sameAs": [         "https://citylights.eu/",         "https://www.linkedin.com/company/citylights/",         "https://www.facebook.com/citylights.werbeagentur/",         "https://www.instagram.com/citylights.werbeagentur/"       ]     },     {       "@type": "WebSite",       "@id": "https://citylights.agency/#website",       "url": "https://citylights.agency/",       "name": "Citylights – Insights, Strategien & Playbooks",       "inLanguage": "de-DE",       "publisher": {         "@id": "https://citylights.agency/#localbusiness"       }     }   ] } </script>"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: true
      inherited: true
    }
    "terms_and_conditions" => Pimcore\Model\Property {#1848
      #dao: null
      #name: "terms_and_conditions"
      #data: null
      #type: "document"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: true
      #inherited: true
      name: "terms_and_conditions"
      data: null
      type: "document"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: true
      inherited: true
    }
    "left_nav_start_node" => Pimcore\Model\Property {#1855
      #dao: null
      #name: "left_nav_start_node"
      #data: "/de"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: true
      #inherited: true
      name: "left_nav_start_node"
      data: "/de"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: true
      inherited: true
    }
    "navigation_root" => Pimcore\Model\Property {#1845
      #dao: null
      #name: "navigation_root"
      #data: "/de"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: true
      #inherited: true
      name: "navigation_root"
      data: "/de"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: true
      inherited: true
    }
    "footnote" => Pimcore\Model\Property {#1871
      #dao: null
      #name: "footnote"
      #data: "<h3>ÜBER DIESE INSIGHTS</h3><p>Die hier veröffentlichten Insights beschäftigen sich mit strategischen Entscheidungsfragen rund um Marke, Marketing und Kommunikation. Sie analysieren Strukturen, Wirkmechaniken und typische Fehlannahmen, die in unterschiedlichen Unternehmensphasen auftreten können.</p><p><strong>Insights liefern keine allgemeingültigen Rezepte, weil es die nicht gibt.</strong> Stattdessen schaffen sie Verständnis für Zusammenhänge, regen dazu an, gewohnte Muster zu hinterfragen, und zeigen, warum wirksame Kommunikation heute Analyse, Erfahrung und fachlich fundierte Konzepte erfordert.</p><p>Die Inhalte basieren auf Beobachtungen und Erfahrungen aus über drei Jahrzehnten praktischer Arbeit im Marketing- und Kommunikationsumfeld. Sie erheben keinen Anspruch auf Vollständigkeit, sondern machen Denkmodelle und Zusammenhänge sichtbar, die langfristige Wirkung entfalten können.</p><p>Entstanden sind diese Perspektiven im Kontext realer Projekte und Fragestellungen, wie sie Unternehmen unterschiedlicher Größe und Ausrichtung im deutschsprachigen Raum begegnen.</p><p><strong>© Werbeagentur Citylights® – Nutzung, Zitat und Weiterverwendung nur mit Quellenangabe.</strong></p>"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: true
      #inherited: false
      name: "footnote"
      data: "<h3>ÜBER DIESE INSIGHTS</h3><p>Die hier veröffentlichten Insights beschäftigen sich mit strategischen Entscheidungsfragen rund um Marke, Marketing und Kommunikation. Sie analysieren Strukturen, Wirkmechaniken und typische Fehlannahmen, die in unterschiedlichen Unternehmensphasen auftreten können.</p><p><strong>Insights liefern keine allgemeingültigen Rezepte, weil es die nicht gibt.</strong> Stattdessen schaffen sie Verständnis für Zusammenhänge, regen dazu an, gewohnte Muster zu hinterfragen, und zeigen, warum wirksame Kommunikation heute Analyse, Erfahrung und fachlich fundierte Konzepte erfordert.</p><p>Die Inhalte basieren auf Beobachtungen und Erfahrungen aus über drei Jahrzehnten praktischer Arbeit im Marketing- und Kommunikationsumfeld. Sie erheben keinen Anspruch auf Vollständigkeit, sondern machen Denkmodelle und Zusammenhänge sichtbar, die langfristige Wirkung entfalten können.</p><p>Entstanden sind diese Perspektiven im Kontext realer Projekte und Fragestellungen, wie sie Unternehmen unterschiedlicher Größe und Ausrichtung im deutschsprachigen Raum begegnen.</p><p><strong>© Werbeagentur Citylights® – Nutzung, Zitat und Weiterverwendung nur mit Quellenangabe.</strong></p>"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: true
      inherited: false
    }
    "navigation_accesskey" => Pimcore\Model\Property {#1872
      #dao: null
      #name: "navigation_accesskey"
      #data: ""
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: false
      #inherited: false
      name: "navigation_accesskey"
      data: ""
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: false
      inherited: false
    }
    "navigation_anchor" => Pimcore\Model\Property {#1870
      #dao: null
      #name: "navigation_anchor"
      #data: ""
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: false
      #inherited: false
      name: "navigation_anchor"
      data: ""
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: false
      inherited: false
    }
    "navigation_class" => Pimcore\Model\Property {#1869
      #dao: null
      #name: "navigation_class"
      #data: ""
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: false
      #inherited: false
      name: "navigation_class"
      data: ""
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: false
      inherited: false
    }
    "navigation_exclude" => Pimcore\Model\Property {#1868
      #dao: null
      #name: "navigation_exclude"
      #data: false
      #type: "bool"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: false
      #inherited: false
      name: "navigation_exclude"
      data: false
      type: "bool"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: false
      inherited: false
    }
    "navigation_name" => Pimcore\Model\Property {#1867
      #dao: null
      #name: "navigation_name"
      #data: "Insights"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: false
      #inherited: false
      name: "navigation_name"
      data: "Insights"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: false
      inherited: false
    }
    "navigation_parameters" => Pimcore\Model\Property {#1866
      #dao: null
      #name: "navigation_parameters"
      #data: ""
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: false
      #inherited: false
      name: "navigation_parameters"
      data: ""
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: false
      inherited: false
    }
    "navigation_relation" => Pimcore\Model\Property {#1865
      #dao: null
      #name: "navigation_relation"
      #data: ""
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: false
      #inherited: false
      name: "navigation_relation"
      data: ""
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: false
      inherited: false
    }
    "navigation_tabindex" => Pimcore\Model\Property {#1864
      #dao: null
      #name: "navigation_tabindex"
      #data: ""
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: false
      #inherited: false
      name: "navigation_tabindex"
      data: ""
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: false
      inherited: false
    }
    "navigation_target" => Pimcore\Model\Property {#1863
      #dao: null
      #name: "navigation_target"
      #data: null
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: false
      #inherited: false
      name: "navigation_target"
      data: null
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: false
      inherited: false
    }
    "navigation_title" => Pimcore\Model\Property {#1862
      #dao: null
      #name: "navigation_title"
      #data: ""
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 242
      #inheritable: false
      #inherited: false
      name: "navigation_title"
      data: ""
      type: "text"
      ctype: "document"
      cpath: null
      cid: 242
      inheritable: false
      inherited: false
    }
  ]
  #id: 242
  #creationDate: 1761137197
  #modificationDate: 1766316634
  #versionCount: 51
  #userOwner: 2
  #locked: null
  #userModification: 2
  #parentId: 223
  #parent: null
  #_fulldump: false
  #dirtyFields: []
  -activeDispatchingEvents: []
  #fullPathCache: "/de/Insights"
  #type: "page"
  #key: "Insights"
  #index: 2
  #published: true
  #children: []
  #siblings: []
  #controller: "App\Controller\ContentController::defaultAction"
  #template: null
  #editables: [
    "content" => Pimcore\Model\Document\Editable\Areablock {#3302
      #dao: null
      #config: [
        "allowed" => [
          "blockquote"
          "cl-footnote"
          "cl-gebote"
          "cl-blog-overview"
          "cl-content-overview"
          "cl-project-slider"
          "cl-content-card-right"
          "cl-call-to-action-slider"
          "cl-teaser-row"
          "cl-card-slider"
          "cl-testimonials"
          "cl-testimonials-fancy"
          "cl-about"
          "cl-about-short"
          "cl-slideshow"
          "embed"
          "featurette"
          "gallery-carousel"
          "gallery-folder"
          "gallery-single-images"
          "headlines"
          "horizontal-line"
          "icon-teaser-row"
          "image"
          "image-hotspot-marker"
          "image-metadata"
          "pdf"
          "product-grid"
          "product-teaser"
          "standard-teaser"
          "text-accordion"
          "time-slider-featurette"
          "validity"
          "video"
          "wysiwyg"
          "wysiwyg-with-images"
          "personalized-product-teaser"
        ]
        "types" => [
          [
            "name" => "Blockquote"
            "description" => ""
            "type" => "blockquote"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => true
            "sortIndex" => 0
          ]
          [
            "name" => "CL Footnote"
            "description" => "Liest die Footnote Eigenschaft falls vorhanden"
            "type" => "cl-footnote"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 1
          ]
          [
            "name" => "CL 16 Gebote ;)"
            "description" => "Masonry Kacheln"
            "type" => "cl-gebote"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 2
          ]
          [
            "name" => "CL Blog Overview"
            "description" => "Kacheln um Einträge anzuzeigen"
            "type" => "cl-blog-overview"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 3
          ]
          [
            "name" => "CL Content Overview"
            "description" => "Große Kacheln mit Link und etwas Text"
            "type" => "cl-content-overview"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 4
          ]
          [
            "name" => "CL Project Slider"
            "description" => "CardSlider für Projekte"
            "type" => "cl-project-slider"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 5
          ]
          [
            "name" => "CL Content"
            "description" => "-> Pic | Text <-"
            "type" => "cl-content-card-right"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 6
          ]
          [
            "name" => "CL CTA Slider"
            "description" => "Einzeiler mit Button"
            "type" => "cl-call-to-action-slider"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 7
          ]
          [
            "name" => "CL Teaser Row"
            "description" => "Eine angepasste Version der Icon Row"
            "type" => "cl-teaser-row"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 8
          ]
          [
            "name" => "CL Card Slider"
            "description" => "Eine angepasste Version eines Sliders"
            "type" => "cl-card-slider"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 9
          ]
          [
            "name" => "CL Testimonials"
            "description" => "Eine angepasste Version eines Sliders"
            "type" => "cl-testimonials"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 10
          ]
          [
            "name" => "CL Testimonials Fancy"
            "description" => "Eine angepasste CL Testimonials"
            "type" => "cl-testimonials-fancy"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 11
          ]
          [
            "name" => "CL About"
            "description" => "Eine angepasste Version eines Sliders"
            "type" => "cl-about"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 12
          ]
          [
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      #text: "<p>Jeder Mensch, jede Firma und jede Marke erzählt eine Geschichte – ob sie will oder nicht. Du kannst nicht <em>nicht kommunizieren</em>. Jedes Logo, jeder Satz, jede Geste, jede Antwort formt ein Bild in den Köpfen anderer. Die Frage ist nur: arbeitest du aktiv daran – oder überlässt du es dem Zufall? Für uns ist alles Marke und alles Verkaufen, egal ob die Sozialakquise Abends in der Kneipe, oder eine Bewerbung um eine Stelle oder auch wer den letzten Brownie bekommt. Die ersten Marken waren römische Feldsteine, sie legten etwas fest und steckten etwas ab. Marken definieren auch heute noch und verhindern, dass wir alles immer wieder erzählen müssen. Du bist ein witziger Kerl, schlagfertig und nett? Du bist ja ’ne Marke, bedeutet, du stehst für etwas, hast Character.</p><p>Wir lieben Marken, weil sie mehr sind als Design oder Werbung. Sie sind Haltung, Erfahrung und Versprechen zugleich. Eine gute Marke verkauft nicht. Sie überzeugt. Sie schafft Vertrauen, bevor das erste Wort gesprochen wird. Sie ist die leise Kraft hinter Umsatz, Loyalität und Weiterempfehlung. In dieser Rubrik teilen wir unser Wissen, unsere Neugier mit euch und manchmal auch unsere Zweifel. Wir zeigen, wie Psychologie, Design und Strategie zusammenwirken – warum Menschen Marken folgen, Emotionen kaufen und Geschichten erinnern.</p><p>Denn Marken entstehen nicht am Rechner, sondern im Kopf des Kunden. Ob Mittelstand, Handwerk oder Hidden Champion – jeder kann zur Marke werden, wenn er weiß, wofür er steht. Unsere Insights sind kein Lehrbuch. Sie sind Einblick in unsere Denkweise, Werkzeug für dein Wachstum und Einladung, deine Marke weiterzuentwickeln.</p><p><strong>Willkommen bei Citylights Insights – wo Leidenschaft auf Strategie trifft und Wissen Wirkung bekommt.</strong></p><p></p>"
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      text: "<p>Jeder Mensch, jede Firma und jede Marke erzählt eine Geschichte – ob sie will oder nicht. Du kannst nicht <em>nicht kommunizieren</em>. Jedes Logo, jeder Satz, jede Geste, jede Antwort formt ein Bild in den Köpfen anderer. Die Frage ist nur: arbeitest du aktiv daran – oder überlässt du es dem Zufall? Für uns ist alles Marke und alles Verkaufen, egal ob die Sozialakquise Abends in der Kneipe, oder eine Bewerbung um eine Stelle oder auch wer den letzten Brownie bekommt. Die ersten Marken waren römische Feldsteine, sie legten etwas fest und steckten etwas ab. Marken definieren auch heute noch und verhindern, dass wir alles immer wieder erzählen müssen. Du bist ein witziger Kerl, schlagfertig und nett? Du bist ja ’ne Marke, bedeutet, du stehst für etwas, hast Character.</p><p>Wir lieben Marken, weil sie mehr sind als Design oder Werbung. Sie sind Haltung, Erfahrung und Versprechen zugleich. Eine gute Marke verkauft nicht. Sie überzeugt. Sie schafft Vertrauen, bevor das erste Wort gesprochen wird. Sie ist die leise Kraft hinter Umsatz, Loyalität und Weiterempfehlung. In dieser Rubrik teilen wir unser Wissen, unsere Neugier mit euch und manchmal auch unsere Zweifel. Wir zeigen, wie Psychologie, Design und Strategie zusammenwirken – warum Menschen Marken folgen, Emotionen kaufen und Geschichten erinnern.</p><p>Denn Marken entstehen nicht am Rechner, sondern im Kopf des Kunden. Ob Mittelstand, Handwerk oder Hidden Champion – jeder kann zur Marke werden, wenn er weiß, wofür er steht. Unsere Insights sind kein Lehrbuch. Sie sind Einblick in unsere Denkweise, Werkzeug für dein Wachstum und Einladung, deine Marke weiterzuentwickeln.</p><p><strong>Willkommen bei Citylights Insights – wo Leidenschaft auf Strategie trifft und Wissen Wirkung bekommt.</strong></p><p></p>"
    }
    "fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#3248
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 242
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1732}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 242
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1732}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "headline" => Pimcore\Model\Document\Editable\Wysiwyg {#3247
      #dao: null
      #config: [
        "placeholder" => "Headline"
      ]
      #label: null
      #dialogDescription: null
      #name: "headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 242
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1732}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<h1>Citylights Insights – </h1><h1>Marken denken. Menschen verstehen.</h1><p></p>"
      config: [
        "placeholder" => "Headline"
      ]
      label: null
      dialogDescription: null
      name: "headline"
      realName: "headline"
      documentId: 242
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1732}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<h1>Citylights Insights – </h1><h1>Marken denken. Menschen verstehen.</h1><p></p>"
    }
    "prehead" => Pimcore\Model\Document\Editable\Checkbox {#3276
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "prehead"
      #realName: "prehead"
      -parentBlockNames: []
      #documentId: 242
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1732}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: false
      config: []
      label: null
      dialogDescription: null
      name: "prehead"
      realName: "prehead"
      documentId: 242
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1732}
      editmode: false
      inherited: false
      inDialogBox: null
      value: false
    }
    "preheadline" => Pimcore\Model\Document\Editable\Input {#3275
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 242
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1732}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "preheadline"
      realName: "preheadline"
      documentId: 242
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1732}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
  ]
  #versions: null
  #contentMainDocumentId: &76 null
  #contentMasterDocumentId: &76 null
  #supportsContentMain: true
  #missingRequiredEditable: null
  #staticGeneratorEnabled: false
  #staticGeneratorLifetime: null
  #inheritedEditables: []
  #scheduledTasks: null
  #title: "Insights"
  #description: ""
  #prettyUrl: null
  #targetGroupIds: ""
  -useTargetGroup: null
  dependencies: null
  __dataVersionTimestamp: 1766316634
  path: "/de/"
  properties: [
    "language" => Pimcore\Model\Property {#1670}
    "left_nav_show" => Pimcore\Model\Property {#1721}
    "link_facebook" => Pimcore\Model\Property {#1720}
    "link_instagram" => Pimcore\Model\Property {#1719}
    "link_linkedin" => Pimcore\Model\Property {#1718}
    "newsletter_confirm_mail" => Pimcore\Model\Property {#1717}
    "news_default_document" => Pimcore\Model\Property {#1716}
    "password_reset_mail" => Pimcore\Model\Property {#1854}
    "schema" => Pimcore\Model\Property {#1856}
    "terms_and_conditions" => Pimcore\Model\Property {#1848}
    "left_nav_start_node" => Pimcore\Model\Property {#1855}
    "navigation_root" => Pimcore\Model\Property {#1845}
    "footnote" => Pimcore\Model\Property {#1871}
    "navigation_accesskey" => Pimcore\Model\Property {#1872}
    "navigation_anchor" => Pimcore\Model\Property {#1870}
    "navigation_class" => Pimcore\Model\Property {#1869}
    "navigation_exclude" => Pimcore\Model\Property {#1868}
    "navigation_name" => Pimcore\Model\Property {#1867}
    "navigation_parameters" => Pimcore\Model\Property {#1866}
    "navigation_relation" => Pimcore\Model\Property {#1865}
    "navigation_tabindex" => Pimcore\Model\Property {#1864}
    "navigation_target" => Pimcore\Model\Property {#1863}
    "navigation_title" => Pimcore\Model\Property {#1862}
  ]
  id: 242
  creationDate: 1761137197
  modificationDate: 1766316634
  versionCount: 51
  userOwner: 2
  locked: null
  userModification: 2
  parentId: 223
  parent: null
  _fulldump: false
  dirtyFields: []
  fullPathCache: "/de/Insights"
  type: "page"
  key: "Insights"
  index: 2
  published: true
  children: []
  siblings: []
  controller: "App\Controller\ContentController::defaultAction"
  template: null
  editables: [
    "content" => Pimcore\Model\Document\Editable\Areablock {#3302}
    "content:1.descText" => Pimcore\Model\Document\Editable\Wysiwyg {#3292}
    "content:1.headerText" => Pimcore\Model\Document\Editable\Input {#3315}
    "content:1.preheadline" => Pimcore\Model\Document\Editable\Input {#3269}
    "content:1.projectLink1" => Pimcore\Model\Document\Editable\Link {#3326}
    "content:1.projectLink2" => Pimcore\Model\Document\Editable\Link {#3325}
    "content:1.projectLink3" => Pimcore\Model\Document\Editable\Link {#3314}
    "content:1.projectLink4" => Pimcore\Model\Document\Editable\Link {#3282}
    "content:1.projectLink5" => Pimcore\Model\Document\Editable\Link {#3283}
    "content:1.projectLink6" => Pimcore\Model\Document\Editable\Link {#3284}
    "content:1.projectLink7" => Pimcore\Model\Document\Editable\Link {#3285}
    "content:1.projectLink8" => Pimcore\Model\Document\Editable\Link {#3286}
    "content:1.projectLink9" => Pimcore\Model\Document\Editable\Link {#3297}
    "content:1.projectPic1" => Pimcore\Model\Document\Editable\Image {#3108}
    "content:1.projectPic2" => Pimcore\Model\Document\Editable\Image {#3295}
    "content:1.projectPic3" => Pimcore\Model\Document\Editable\Image {#3289}
    "content:1.projectPic4" => Pimcore\Model\Document\Editable\Image {#3288}
    "content:1.projectPic5" => Pimcore\Model\Document\Editable\Image {#3287}
    "content:1.projectPic6" => Pimcore\Model\Document\Editable\Image {#3329}
    "content:1.projectPic7" => Pimcore\Model\Document\Editable\Image {#3328}
    "content:1.projectPic8" => Pimcore\Model\Document\Editable\Image {#3331}
    "content:1.projectPic9" => Pimcore\Model\Document\Editable\Image {#3332}
    "content:1.projectsNumber" => Pimcore\Model\Document\Editable\Numeric {#3333}
    "content:1.subText1" => Pimcore\Model\Document\Editable\Input {#3334}
    "content:1.subText2" => Pimcore\Model\Document\Editable\Input {#3254}
    "content:1.subText3" => Pimcore\Model\Document\Editable\Input {#3255}
    "content:1.subText4" => Pimcore\Model\Document\Editable\Input {#3256}
    "content:1.subText5" => Pimcore\Model\Document\Editable\Input {#3257}
    "content:1.subText6" => Pimcore\Model\Document\Editable\Input {#3258}
    "content:1.subText7" => Pimcore\Model\Document\Editable\Input {#3259}
    "content:1.subText8" => Pimcore\Model\Document\Editable\Input {#3260}
    "content:1.subText9" => Pimcore\Model\Document\Editable\Input {#3261}
    "content:1.titleText1" => Pimcore\Model\Document\Editable\Input {#3262}
    "content:1.titleText2" => Pimcore\Model\Document\Editable\Input {#3263}
    "content:1.titleText3" => Pimcore\Model\Document\Editable\Input {#3264}
    "content:1.titleText4" => Pimcore\Model\Document\Editable\Input {#3265}
    "content:1.titleText5" => Pimcore\Model\Document\Editable\Input {#3266}
    "content:1.titleText6" => Pimcore\Model\Document\Editable\Input {#3253}
    "content:1.titleText7" => Pimcore\Model\Document\Editable\Input {#3252}
    "content:1.titleText8" => Pimcore\Model\Document\Editable\Input {#3251}
    "content:1.titleText9" => Pimcore\Model\Document\Editable\Input {#3250}
    "content:2.content" => Pimcore\Model\Document\Editable\Wysiwyg {#3249}
    "fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#3248}
    "headline" => Pimcore\Model\Document\Editable\Wysiwyg {#3247}
    "prehead" => Pimcore\Model\Document\Editable\Checkbox {#3276}
    "preheadline" => Pimcore\Model\Document\Editable\Input {#3275}
  ]
  versions: null
  contentMainDocumentId: null
  contentMasterDocumentId: null
  supportsContentMain: true
  missingRequiredEditable: null
  staticGeneratorEnabled: false
  staticGeneratorLifetime: null
  inheritedEditables: []
  scheduledTasks: null
  title: "Insights"
  description: ""
  prettyUrl: null
  targetGroupIds: ""
}
routeDocument
Pimcore\Routing\DocumentRoute {#1853
  -path: "/de/Insights"
  -host: ""
  -schemes: []
  -methods: []
  -defaults: [
    "_locale" => "de"
    "_controller" => "App\Controller\ContentController::defaultAction"
  ]
  -requirements: []
  -options: [
    "compiler_class" => "Symfony\Component\Routing\RouteCompiler"
    "utf8" => true
  ]
  -condition: ""
  -compiled: Symfony\Component\Routing\CompiledRoute {#1708 …}
  #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1732
    #dao: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page\Dao {#1715 …}
    #dependencies: null
    #__dataVersionTimestamp: 1766316634
    #path: "/de/"
    #properties: [
      "language" => Pimcore\Model\Property {#1670
        #dao: null
        #name: "language"
        #data: "de"
        #type: "text"
        #ctype: "document"
        #cpath: null
        #cid: 242
        #inheritable: true
        #inherited: true
        name: "language"
        data: "de"
        type: "text"
        ctype: "document"
        cpath: null
        cid: 242
        inheritable: true
        inherited: true
      }
      "left_nav_show" => Pimcore\Model\Property {#1721
        #dao: null
        #name: "left_nav_show"
        #data: false
        #type: "bool"
        #ctype: "document"
        #cpath: null
        #cid: 242
        #inheritable: true
        #inherited: true
        name: "left_nav_show"
        data: false
        type: "bool"
        ctype: "document"
        cpath: null
        cid: 242
        inheritable: true
        inherited: true
      }
      "link_facebook" => Pimcore\Model\Property {#1720
        #dao: null
        #name: "link_facebook"
        #data: "https://www.facebook.com/citylights.werbeagentur"
        #type: "text"
        #ctype: "document"
        #cpath: null
        #cid: 242
        #inheritable: true
        #inherited: true
        name: "link_facebook"
        data: "https://www.facebook.com/citylights.werbeagentur"
        type: "text"
        ctype: "document"
        cpath: null
        cid: 242
        inheritable: true
        inherited: true
      }
      "link_instagram" => Pimcore\Model\Property {#1719
        #dao: null
        #name: "link_instagram"
        #data: "https://www.instagram.com/citylights.werbeagentur/"
        #type: "text"
        #ctype: "document"
        #cpath: null
        #cid: 242
        #inheritable: true
        #inherited: true
        name: "link_instagram"
        data: "https://www.instagram.com/citylights.werbeagentur/"
        type: "text"
        ctype: "document"
        cpath: null
        cid: 242
        inheritable: true
        inherited: true
      }
      "link_linkedin" => Pimcore\Model\Property {#1718
        #dao: null
        #name: "link_linkedin"
        #data: "https://www.linkedin.com/company/citylights"
        #type: "text"
        #ctype: "document"
        #cpath: null
        #cid: 242
        #inheritable: true
        #inherited: true
        name: "link_linkedin"
        data: "https://www.linkedin.com/company/citylights"
        type: "text"
        ctype: "document"
        cpath: null
        cid: 242
        inheritable: true
        inherited: true
      }
      "newsletter_confirm_mail" => Pimcore\Model\Property {#1717
        #dao: null
        #name: "newsletter_confirm_mail"
        #data: null
        #type: "document"
        #ctype: "document"
        #cpath: null
        #cid: 242
        #inheritable: true
        #inherited: true
        name: "newsletter_confirm_mail"
        data: null
        type: "document"
        ctype: "document"
        cpath: null
        cid: 242
        inheritable: true
        inherited: true
      }
      "news_default_document" => Pimcore\Model\Property {#1716
        #dao: null
        #name: "news_default_document"
        #data: null
        #type: "document"
        #ctype: "document"
        #cpath: null
        #cid: 242
        #inheritable: true
        #inherited: true
        name: "news_default_document"
        data: null
        type: "document"
        ctype: "document"
        cpath: null
        cid: 242
        inheritable: true
        inherited: true
      }
      "password_reset_mail" => Pimcore\Model\Property {#1854
        #dao: null
        #name: "password_reset_mail"
        #data: null
        #type: "document"
        #ctype: "document"
        #cpath: null
        #cid: 242
        #inheritable: true
        #inherited: true
        name: "password_reset_mail"
        data: null
        type: "document"
        ctype: "document"
        cpath: null
        cid: 242
        inheritable: true
        inherited: true
      }
      "schema" => Pimcore\Model\Property {#1856
        #dao: null
        #name: "schema"
        #data: "<script type="application/ld+json"> {   "@context": "https://schema.org",   "@graph": [     {       "@type": ["LocalBusiness","ProfessionalService"],       "@id": "https://citylights.agency/#localbusiness",       "name": "Citylights Werbeagentur",       "url": "https://citylights.agency/",       "telephone": "+49 5551 91413-0",       "priceRange": "$$",       "logo": {         "@type": "ImageObject",         "url": "https://citylights.agency/static/images/Citylights_Werbeagentur.svg"       },       "image": "https://citylights.agency/static/images/Citylights_Werbeagentur.png",       "address": {         "@type": "PostalAddress",         "streetAddress": "Güterbahnhofstraße 11b",         "postalCode": "37154",         "addressLocality": "Northeim",         "addressCountry": "DE"       },       "openingHoursSpecification": [         {           "@type": "OpeningHoursSpecification",           "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],           "opens": "10:00",           "closes": "13:00"         },         {           "@type": "OpeningHoursSpecification",           "dayOfWeek": ["Monday","Tuesday","Thursday"],           "opens": "15:00",           "closes": "17:00"         }       ],       "additionalProperty": [         {           "@type": "PropertyValue",           "name": "Terminvereinbarung",           "value": "Nach Vereinbarung"         }       ],       "areaServed": [         { "@type": "Country", "name": "Deutschland" }       ],       "sameAs": [         "https://citylights.eu/",         "https://www.linkedin.com/company/citylights/",         "https://www.facebook.com/citylights.werbeagentur/",         "https://www.instagram.com/citylights.werbeagentur/"       ]     },     {       "@type": "WebSite",       "@id": "https://citylights.agency/#website",       "url": "https://citylights.agency/",       "name": "Citylights – Insights, Strategien & Playbooks",       "inLanguage": "de-DE",       "publisher": {         "@id": "https://citylights.agency/#localbusiness"       }     }   ] } </script>"
        #type: "text"
        #ctype: "document"
        #cpath: null
        #cid: 242
        #inheritable: true
        #inherited: true
        name: "schema"
        data: "<script type="application/ld+json"> {   "@context": "https://schema.org",   "@graph": [     {       "@type": ["LocalBusiness","ProfessionalService"],       "@id": "https://citylights.agency/#localbusiness",       "name": "Citylights Werbeagentur",       "url": "https://citylights.agency/",       "telephone": "+49 5551 91413-0",       "priceRange": "$$",       "logo": {         "@type": "ImageObject",         "url": "https://citylights.agency/static/images/Citylights_Werbeagentur.svg"       },       "image": "https://citylights.agency/static/images/Citylights_Werbeagentur.png",       "address": {         "@type": "PostalAddress",         "streetAddress": "Güterbahnhofstraße 11b",         "postalCode": "37154",         "addressLocality": "Northeim",         "addressCountry": "DE"       },       "openingHoursSpecification": [         {           "@type": "OpeningHoursSpecification",           "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],           "opens": "10:00",           "closes": "13:00"         },         {           "@type": "OpeningHoursSpecification",           "dayOfWeek": ["Monday","Tuesday","Thursday"],           "opens": "15:00",           "closes": "17:00"         }       ],       "additionalProperty": [         {           "@type": "PropertyValue",           "name": "Terminvereinbarung",           "value": "Nach Vereinbarung"         }       ],       "areaServed": [         { "@type": "Country", "name": "Deutschland" }       ],       "sameAs": [         "https://citylights.eu/",         "https://www.linkedin.com/company/citylights/",         "https://www.facebook.com/citylights.werbeagentur/",         "https://www.instagram.com/citylights.werbeagentur/"       ]     },     {       "@type": "WebSite",       "@id": "https://citylights.agency/#website",       "url": "https://citylights.agency/",       "name": "Citylights – Insights, Strategien & Playbooks",       "inLanguage": "de-DE",       "publisher": {         "@id": "https://citylights.agency/#localbusiness"       }     }   ] } </script>"
        type: "text"
        ctype: "document"
        cpath: null
        cid: 242
        inheritable: true
        inherited: true
      }
      "terms_and_conditions" => Pimcore\Model\Property {#1848
        #dao: null
        #name: "terms_and_conditions"
        #data: null
        #type: "document"
        #ctype: "document"
        #cpath: null
        #cid: 242
        #inheritable: true
        #inherited: true
        name: "terms_and_conditions"
        data: null
        type: "document"
        ctype: "document"
        cpath: null
        cid: 242
        inheritable: true
        inherited: true
      }
      "left_nav_start_node" => Pimcore\Model\Property {#1855
        #dao: null
        #name: "left_nav_start_node"
        #data: "/de"
        #type: "text"
        #ctype: "document"
        #cpath: null
        #cid: 242
        #inheritable: true
        #inherited: true
        name: "left_nav_start_node"
        data: "/de"
        type: "text"
        ctype: "document"
        cpath: null
        cid: 242
        inheritable: true
        inherited: true
      }
      "navigation_root" => Pimcore\Model\Property {#1845
        #dao: null
        #name: "navigation_root"
        #data: "/de"
        #type: "text"
        #ctype: "document"
        #cpath: null
        #cid: 242
        #inheritable: true
        #inherited: true
        name: "navigation_root"
        data: "/de"
        type: "text"
        ctype: "document"
        cpath: null
        cid: 242
        inheritable: true
        inherited: true
      }
      "footnote" => Pimcore\Model\Property {#1871
        #dao: null
        #name: "footnote"
        #data: "<h3>ÜBER DIESE INSIGHTS</h3><p>Die hier veröffentlichten Insights beschäftigen sich mit strategischen Entscheidungsfragen rund um Marke, Marketing und Kommunikation. Sie analysieren Strukturen, Wirkmechaniken und typische Fehlannahmen, die in unterschiedlichen Unternehmensphasen auftreten können.</p><p><strong>Insights liefern keine allgemeingültigen Rezepte, weil es die nicht gibt.</strong> Stattdessen schaffen sie Verständnis für Zusammenhänge, regen dazu an, gewohnte Muster zu hinterfragen, und zeigen, warum wirksame Kommunikation heute Analyse, Erfahrung und fachlich fundierte Konzepte erfordert.</p><p>Die Inhalte basieren auf Beobachtungen und Erfahrungen aus über drei Jahrzehnten praktischer Arbeit im Marketing- und Kommunikationsumfeld. Sie erheben keinen Anspruch auf Vollständigkeit, sondern machen Denkmodelle und Zusammenhänge sichtbar, die langfristige Wirkung entfalten können.</p><p>Entstanden sind diese Perspektiven im Kontext realer Projekte und Fragestellungen, wie sie Unternehmen unterschiedlicher Größe und Ausrichtung im deutschsprachigen Raum begegnen.</p><p><strong>© Werbeagentur Citylights® – Nutzung, Zitat und Weiterverwendung nur mit Quellenangabe.</strong></p>"
        #type: "text"
        #ctype: "document"
        #cpath: null
        #cid: 242
        #inheritable: true
        #inherited: false
        name: "footnote"
        data: "<h3>ÜBER DIESE INSIGHTS</h3><p>Die hier veröffentlichten Insights beschäftigen sich mit strategischen Entscheidungsfragen rund um Marke, Marketing und Kommunikation. Sie analysieren Strukturen, Wirkmechaniken und typische Fehlannahmen, die in unterschiedlichen Unternehmensphasen auftreten können.</p><p><strong>Insights liefern keine allgemeingültigen Rezepte, weil es die nicht gibt.</strong> Stattdessen schaffen sie Verständnis für Zusammenhänge, regen dazu an, gewohnte Muster zu hinterfragen, und zeigen, warum wirksame Kommunikation heute Analyse, Erfahrung und fachlich fundierte Konzepte erfordert.</p><p>Die Inhalte basieren auf Beobachtungen und Erfahrungen aus über drei Jahrzehnten praktischer Arbeit im Marketing- und Kommunikationsumfeld. Sie erheben keinen Anspruch auf Vollständigkeit, sondern machen Denkmodelle und Zusammenhänge sichtbar, die langfristige Wirkung entfalten können.</p><p>Entstanden sind diese Perspektiven im Kontext realer Projekte und Fragestellungen, wie sie Unternehmen unterschiedlicher Größe und Ausrichtung im deutschsprachigen Raum begegnen.</p><p><strong>© Werbeagentur Citylights® – Nutzung, Zitat und Weiterverwendung nur mit Quellenangabe.</strong></p>"
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      "navigation_accesskey" => Pimcore\Model\Property {#1872
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        name: "navigation_accesskey"
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      "navigation_anchor" => Pimcore\Model\Property {#1870
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        #inheritable: false
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        name: "navigation_anchor"
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      "navigation_class" => Pimcore\Model\Property {#1869
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        #inheritable: false
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      "navigation_exclude" => Pimcore\Model\Property {#1868
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        #data: false
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        #inheritable: false
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        name: "navigation_exclude"
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      "navigation_name" => Pimcore\Model\Property {#1867
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      "navigation_parameters" => Pimcore\Model\Property {#1866
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        #inheritable: false
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      "navigation_relation" => Pimcore\Model\Property {#1865
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        #inheritable: false
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        name: "navigation_relation"
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      "navigation_tabindex" => Pimcore\Model\Property {#1864
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        #inheritable: false
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        name: "navigation_tabindex"
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      "navigation_target" => Pimcore\Model\Property {#1863
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        #inheritable: false
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        name: "navigation_target"
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      "navigation_title" => Pimcore\Model\Property {#1862
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        name: "navigation_title"
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              "name" => "CL 16 Gebote ;)"
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        #text: "<p>Jeder Mensch, jede Firma und jede Marke erzählt eine Geschichte – ob sie will oder nicht. Du kannst nicht <em>nicht kommunizieren</em>. Jedes Logo, jeder Satz, jede Geste, jede Antwort formt ein Bild in den Köpfen anderer. Die Frage ist nur: arbeitest du aktiv daran – oder überlässt du es dem Zufall? Für uns ist alles Marke und alles Verkaufen, egal ob die Sozialakquise Abends in der Kneipe, oder eine Bewerbung um eine Stelle oder auch wer den letzten Brownie bekommt. Die ersten Marken waren römische Feldsteine, sie legten etwas fest und steckten etwas ab. Marken definieren auch heute noch und verhindern, dass wir alles immer wieder erzählen müssen. Du bist ein witziger Kerl, schlagfertig und nett? Du bist ja ’ne Marke, bedeutet, du stehst für etwas, hast Character.</p><p>Wir lieben Marken, weil sie mehr sind als Design oder Werbung. Sie sind Haltung, Erfahrung und Versprechen zugleich. Eine gute Marke verkauft nicht. Sie überzeugt. Sie schafft Vertrauen, bevor das erste Wort gesprochen wird. Sie ist die leise Kraft hinter Umsatz, Loyalität und Weiterempfehlung. In dieser Rubrik teilen wir unser Wissen, unsere Neugier mit euch und manchmal auch unsere Zweifel. Wir zeigen, wie Psychologie, Design und Strategie zusammenwirken – warum Menschen Marken folgen, Emotionen kaufen und Geschichten erinnern.</p><p>Denn Marken entstehen nicht am Rechner, sondern im Kopf des Kunden. Ob Mittelstand, Handwerk oder Hidden Champion – jeder kann zur Marke werden, wenn er weiß, wofür er steht. Unsere Insights sind kein Lehrbuch. Sie sind Einblick in unsere Denkweise, Werkzeug für dein Wachstum und Einladung, deine Marke weiterzuentwickeln.</p><p><strong>Willkommen bei Citylights Insights – wo Leidenschaft auf Strategie trifft und Wissen Wirkung bekommt.</strong></p><p></p>"
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Session 8

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Created
"Fri, 02 Jan 26 06:47:01 +0000"
Last used
"Fri, 02 Jan 26 06:47:01 +0000"
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8 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:41
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    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/public/index.php"
    "line" => 20
    "args" => [
      "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
  ]
]
Symfony\Component\HttpKernel\DataCollector\RequestDataCollector:71
[
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/DataCollector/RequestDataCollector.php"
    "line" => 71
    "function" => "getMetadataBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Profiler/Profiler.php"
    "line" => 169
    "function" => "collect"
    "class" => "Symfony\Component\HttpKernel\DataCollector\RequestDataCollector"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/EventListener/ProfilerListener.php"
    "line" => 108
    "function" => "collect"
    "class" => "Symfony\Component\HttpKernel\Profiler\Profiler"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\HttpKernel\EventListener\ProfilerListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 139
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 214
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/public/index.php"
    "line" => 20
    "args" => [
      "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php"
    ]
    "function" => "require_once"
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]
Symfony\Component\HttpKernel\DataCollector\RequestDataCollector:72
[
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/DataCollector/RequestDataCollector.php"
    "line" => 72
    "function" => "all"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Profiler/Profiler.php"
    "line" => 169
    "function" => "collect"
    "class" => "Symfony\Component\HttpKernel\DataCollector\RequestDataCollector"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/EventListener/ProfilerListener.php"
    "line" => 108
    "function" => "collect"
    "class" => "Symfony\Component\HttpKernel\Profiler\Profiler"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\HttpKernel\EventListener\ProfilerListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 56
    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 139
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 214
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Kernel.php"
    "line" => 197
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
    "line" => 35
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/public/index.php"
    "line" => 20
    "args" => [
      "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php"
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    "function" => "require_once"
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]
Symfony\Component\HttpKernel\DataCollector\RequestDataCollector:73
[
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/DataCollector/RequestDataCollector.php"
    "line" => 73
    "function" => "getFlashBag"
    "class" => "Symfony\Component\HttpFoundation\Session\Session"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Profiler/Profiler.php"
    "line" => 169
    "function" => "collect"
    "class" => "Symfony\Component\HttpKernel\DataCollector\RequestDataCollector"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/EventListener/ProfilerListener.php"
    "line" => 108
    "function" => "collect"
    "class" => "Symfony\Component\HttpKernel\Profiler\Profiler"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/WrappedListener.php"
    "line" => 116
    "function" => "onKernelResponse"
    "class" => "Symfony\Component\HttpKernel\EventListener\ProfilerListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php"
    "line" => 220
    "function" => "__invoke"
    "class" => "Symfony\Component\EventDispatcher\Debug\WrappedListener"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/EventDispatcher.php"
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    "function" => "callListeners"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/event-dispatcher/Debug/TraceableEventDispatcher.php"
    "line" => 139
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\EventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 214
    "function" => "dispatch"
    "class" => "Symfony\Component\EventDispatcher\Debug\TraceableEventDispatcher"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 202
    "function" => "filterResponse"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 76
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/http-kernel/Kernel.php"
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    "function" => "handle"
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    "type" => "->"
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    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/symfony/runtime/Runner/Symfony/HttpKernelRunner.php"
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    "type" => "->"
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    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/vendor/autoload_runtime.php"
    "line" => 29
    "function" => "run"
    "class" => "Symfony\Component\Runtime\Runner\Symfony\HttpKernelRunner"
    "type" => "->"
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    "file" => "/var/www/vhosts/citylights.agency/httpdocs/citylights/public/index.php"
    "line" => 20
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    "function" => "require_once"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV
"dev"
PIMCORE_DEV_MODE
"true"

Defined as regular env variables

Key Value
APP_DEBUG
"1"
CONTEXT_DOCUMENT_ROOT
"/var/www/vhosts/citylights.agency/httpdocs/citylights/public"
CONTEXT_PREFIX
""
DOCTRINE_DEPRECATIONS
"trigger"
DOCUMENT_ROOT
"/var/www/vhosts/citylights.agency/httpdocs/citylights/public"
FCGI_ROLE
"RESPONDER"
GATEWAY_INTERFACE
"CGI/1.1"
HOME
"/var/www/vhosts/citylights.agency"
HTTPS
"on"
HTTP_ACCEPT
"*/*"
HTTP_ACCEPT_ENCODING
"gzip, br, zstd, deflate"
HTTP_CONNECTION
"close"
HTTP_HOST
"citylights.agency"
HTTP_USER_AGENT
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
HTTP_X_ACCEL_INTERNAL
"/internal-nginx-static-location"
HTTP_X_REAL_IP
"216.73.216.208"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY
"0"
PATH
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/snap/bin"
PHP_SELF
"/index.php"
QUERY_STRING
"pimcore_editmode=true&systemLocale=de"
REDIRECT_HTTPS
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY
"0"
REDIRECT_QUERY_STRING
"pimcore_editmode=true&systemLocale=de"
REDIRECT_SCRIPT_URI
"https://citylights.agency/de/Insights"
REDIRECT_SCRIPT_URL
"/de/Insights"
REDIRECT_SSL_TLS_SNI
"citylights.agency"
REDIRECT_STATIC_PAGE_URI
"/%home"
REDIRECT_STATUS
"200"
REDIRECT_UNIQUE_ID
"aVdp5f1bHD94U44NbHEswgAAAA0"
REDIRECT_URL
"/de/Insights"
REMOTE_ADDR
"216.73.216.208"
REMOTE_PORT
"40582"
REQUEST_METHOD
"GET"
REQUEST_SCHEME
"https"
REQUEST_TIME
1767336421
REQUEST_TIME_FLOAT
1767336421.812
REQUEST_URI
"/de/Insights?pimcore_editmode=true&systemLocale=de"
SCRIPT_FILENAME
"/var/www/vhosts/citylights.agency/httpdocs/citylights/public/index.php"
SCRIPT_NAME
"/index.php"
SCRIPT_URI
"https://citylights.agency/de/Insights"
SCRIPT_URL
"/de/Insights"
SERVER_ADDR
"92.205.107.80"
SERVER_ADMIN
"[no address given]"
SERVER_NAME
"citylights.agency"
SERVER_PORT
"443"
SERVER_PROTOCOL
"HTTP/1.0"
SERVER_SIGNATURE
"<address>Apache Server at citylights.agency Port 443</address>\n"
SERVER_SOFTWARE
"Apache"
SHELL_VERBOSITY
3
SSL_TLS_SNI
"citylights.agency"
STATIC_PAGE_URI
"/%home"
SYMFONY_DOTENV_VARS
"APP_ENV,PIMCORE_DEV_MODE"
UNIQUE_ID
"aVdp5f1bHD94U44NbHEswgAAAA0"
USER
"citylightsagency"
proxy-nokeepalive
"1"