Symfony Profiler

"App\Controller\ContentController::defaultAction"

false

App\Controller\ContentController {#2108
  #container: Symfony\Component\DependencyInjection\Argument\ServiceLocator {#2110 …}
}

"security.firewall.map.context.demo_frontend"

"de"

"default"

true

"document_330"

[
  "_locale" => "de"
]

"_security_demo_frontend"

"e5ae16"

Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815
  #dao: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page\Dao {#2135 …}
  #dependencies: null
  #__dataVersionTimestamp: 1769104537
  #path: "/de/playbooks/marke-bedeutung/"
  #properties: [
    "fbAppId" => Pimcore\Model\Property {#1634
      #dao: null
      #name: "fbAppId"
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      #type: "text"
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      #inheritable: true
      #inherited: true
      name: "fbAppId"
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      type: "text"
      ctype: "document"
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      inheritable: true
      inherited: true
    }
    "footer" => Pimcore\Model\Property {#1748
      #dao: null
      #name: "footer"
      #data: "170"
      #type: "document"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "footer"
      data: "170"
      type: "document"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "language" => Pimcore\Model\Property {#1747
      #dao: null
      #name: "language"
      #data: "de"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "language"
      data: "de"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "left_nav_show" => Pimcore\Model\Property {#1746
      #dao: null
      #name: "left_nav_show"
      #data: false
      #type: "bool"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "left_nav_show"
      data: false
      type: "bool"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "left_nav_start_node" => Pimcore\Model\Property {#1745
      #dao: null
      #name: "left_nav_start_node"
      #data: "/de"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "left_nav_start_node"
      data: "/de"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "link_facebook" => Pimcore\Model\Property {#1744
      #dao: null
      #name: "link_facebook"
      #data: "https://www.facebook.com/citylights.werbeagentur"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "link_facebook"
      data: "https://www.facebook.com/citylights.werbeagentur"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "link_instagram" => Pimcore\Model\Property {#1743
      #dao: null
      #name: "link_instagram"
      #data: "https://www.instagram.com/citylights.werbeagentur/"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "link_instagram"
      data: "https://www.instagram.com/citylights.werbeagentur/"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "link_linkedin" => Pimcore\Model\Property {#1874
      #dao: null
      #name: "link_linkedin"
      #data: "https://www.linkedin.com/company/citylights"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "link_linkedin"
      data: "https://www.linkedin.com/company/citylights"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "navigation_root" => Pimcore\Model\Property {#1873
      #dao: null
      #name: "navigation_root"
      #data: "/de"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "navigation_root"
      data: "/de"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "newsletter_confirm_mail" => Pimcore\Model\Property {#1717
      #dao: null
      #name: "newsletter_confirm_mail"
      #data: null
      #type: "document"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "newsletter_confirm_mail"
      data: null
      type: "document"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "news_default_document" => Pimcore\Model\Property {#1708
      #dao: null
      #name: "news_default_document"
      #data: null
      #type: "document"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "news_default_document"
      data: null
      type: "document"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "ogImage" => Pimcore\Model\Property {#1710
      #dao: null
      #name: "ogImage"
      #data: "https://citylights.agency/_default_upload_bucket/AdobeStock_99572486.jpeg"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "ogImage"
      data: "https://citylights.agency/_default_upload_bucket/AdobeStock_99572486.jpeg"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "ogImageAlt" => Pimcore\Model\Property {#1887
      #dao: null
      #name: "ogImageAlt"
      #data: ""
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "ogImageAlt"
      data: ""
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "ogType" => Pimcore\Model\Property {#1888
      #dao: null
      #name: "ogType"
      #data: "article"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "ogType"
      data: "article"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "ogURL" => Pimcore\Model\Property {#1886
      #dao: null
      #name: "ogURL"
      #data: ""
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "ogURL"
      data: ""
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "password_reset_mail" => Pimcore\Model\Property {#1885
      #dao: null
      #name: "password_reset_mail"
      #data: null
      #type: "document"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "password_reset_mail"
      data: null
      type: "document"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "schema" => Pimcore\Model\Property {#1884
      #dao: null
      #name: "schema"
      #data: "<script type="application/ld+json"> {   "@context": "https://schema.org",   "@graph": [     {       "@type": ["LocalBusiness", "ProfessionalService", "MarketingAgency"],       "@id": "https://citylights.agency/#localbusiness",       "name": "Citylights Werbeagentur",       "url": "https://citylights.agency/",       "telephone": "+49 5551 91413-0",       "priceRange": "$$",       "logo": {         "@type": "ImageObject",         "url": "https://citylights.agency/static/images/Citylights_Werbeagentur.svg"       },       "image": "https://citylights.agency/static/images/Citylights_Werbeagentur.png",       "description": "Citylights ist eine strategische Marketing- und Markenagentur mit Schwerpunkt auf Entscheidungsdesign, Preispsychologie, Neuromarketing und Funnel-Architektur. Umsetzung in Branding, Web, Kampagnen, Content und Produktion.",       "address": {         "@type": "PostalAddress",         "streetAddress": "Güterbahnhofstraße 11b",         "postalCode": "37154",         "addressLocality": "Northeim",         "addressCountry": "DE"       },       "openingHoursSpecification": [         {           "@type": "OpeningHoursSpecification",           "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],           "opens": "10:00",           "closes": "13:00"         },         {           "@type": "OpeningHoursSpecification",           "dayOfWeek": ["Monday", "Tuesday", "Thursday"],           "opens": "15:00",           "closes": "17:00"         }       ],       "additionalProperty": [         {           "@type": "PropertyValue",           "name": "Terminvereinbarung",           "value": "Nach Vereinbarung"         }       ],       "areaServed": [         { "@type": "Country", "name": "Deutschland" }       ],       "sameAs": [         "https://citylights.eu/",         "https://www.linkedin.com/company/citylights/",         "https://www.facebook.com/citylights.werbeagentur/",         "https://www.instagram.com/citylights.werbeagentur/"       ],       "knowsAbout": [         "Marketingstrategie",         "B2B-Marketing",         "Markenpositionierung",         "Entscheidungsdesign",         "Preispsychologie",         "Neuromarketing",         "Funnel-Architektur",         "Conversion-Optimierung",         "Processing Fluency",         "Noise Reduction",         "Anchoring",         "KPI-Architektur"       ],       "hasOfferCatalog": {         "@type": "OfferCatalog",         "@id": "https://citylights.agency/#offer-catalog",         "name": "Citylights Leistungen",         "itemListElement": [           {             "@type": "Offer",             "@id": "https://citylights.agency/#offer-strategy",             "name": "Strategische Marketing- und Markenberatung",             "itemOffered": {               "@type": "Service",               "@id": "https://citylights.agency/#service-strategy",               "serviceType": "Strategieberatung",               "description": "Strategie, Positionierung, Entscheidungsarchitektur und Wachstumslogik für B2B und anspruchsvolle Marken."             }           },           {             "@type": "Offer",             "@id": "https://citylights.agency/#offer-neuromarketing",             "name": "Neuromarketing & Entscheidungsdesign",             "itemOffered": {               "@type": "Service",               "@id": "https://citylights.agency/#service-neuromarketing",               "serviceType": "Neuromarketing",               "description": "Psychologische Wirkmechaniken, Preispsychologie, Risiko- und Erwartungssteuerung, klare Kaufentscheidungen."             }           },           {             "@type": "Offer",             "@id": "https://citylights.agency/#offer-funnel",             "name": "Funnel-Architektur & Performance",             "itemOffered": {               "@type": "Service",               "@id": "https://citylights.agency/#service-funnel",               "serviceType": "Funnel & Performance",               "description": "Sales-Funnel, Lead-Generierung, Conversion-Optimierung und messbare Wachstumsstrukturen."             }           },           {             "@type": "Offer",             "@id": "https://citylights.agency/#offer-execution",             "name": "Umsetzung: Branding, Web, Kampagnen, Content, Produktion",             "itemOffered": {               "@type": "Service",               "@id": "https://citylights.agency/#service-execution",               "serviceType": "Umsetzung",               "description": "Branding, Web/Digital, Kampagnen, Foto/Film, Druck & Warehousing, Werbetechnik."             }           }         ]       }     },     {       "@type": "WebSite",       "@id": "https://citylights.agency/#website",       "url": "https://citylights.agency/",       "name": "Citylights – Insights, Strategien & Playbooks",       "inLanguage": "de-DE",       "publisher": {         "@id": "https://citylights.agency/#localbusiness"       }     },     {       "@type": "WebPage",       "@id": "https://citylights.agency/#homepage",       "url": "https://citylights.agency/",       "name": "Citylights – Strategische Marketing- & Markenagentur",       "isPartOf": { "@id": "https://citylights.agency/#website" },       "about": { "@id": "https://citylights.agency/#localbusiness" },       "inLanguage": "de-DE",       "mainEntity": { "@id": "https://citylights.agency/#localbusiness" }     }   ] } </script>"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "schema"
      data: "<script type="application/ld+json"> {   "@context": "https://schema.org",   "@graph": [     {       "@type": ["LocalBusiness", "ProfessionalService", "MarketingAgency"],       "@id": "https://citylights.agency/#localbusiness",       "name": "Citylights Werbeagentur",       "url": "https://citylights.agency/",       "telephone": "+49 5551 91413-0",       "priceRange": "$$",       "logo": {         "@type": "ImageObject",         "url": "https://citylights.agency/static/images/Citylights_Werbeagentur.svg"       },       "image": "https://citylights.agency/static/images/Citylights_Werbeagentur.png",       "description": "Citylights ist eine strategische Marketing- und Markenagentur mit Schwerpunkt auf Entscheidungsdesign, Preispsychologie, Neuromarketing und Funnel-Architektur. Umsetzung in Branding, Web, Kampagnen, Content und Produktion.",       "address": {         "@type": "PostalAddress",         "streetAddress": "Güterbahnhofstraße 11b",         "postalCode": "37154",         "addressLocality": "Northeim",         "addressCountry": "DE"       },       "openingHoursSpecification": [         {           "@type": "OpeningHoursSpecification",           "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],           "opens": "10:00",           "closes": "13:00"         },         {           "@type": "OpeningHoursSpecification",           "dayOfWeek": ["Monday", "Tuesday", "Thursday"],           "opens": "15:00",           "closes": "17:00"         }       ],       "additionalProperty": [         {           "@type": "PropertyValue",           "name": "Terminvereinbarung",           "value": "Nach Vereinbarung"         }       ],       "areaServed": [         { "@type": "Country", "name": "Deutschland" }       ],       "sameAs": [         "https://citylights.eu/",         "https://www.linkedin.com/company/citylights/",         "https://www.facebook.com/citylights.werbeagentur/",         "https://www.instagram.com/citylights.werbeagentur/"       ],       "knowsAbout": [         "Marketingstrategie",         "B2B-Marketing",         "Markenpositionierung",         "Entscheidungsdesign",         "Preispsychologie",         "Neuromarketing",         "Funnel-Architektur",         "Conversion-Optimierung",         "Processing Fluency",         "Noise Reduction",         "Anchoring",         "KPI-Architektur"       ],       "hasOfferCatalog": {         "@type": "OfferCatalog",         "@id": "https://citylights.agency/#offer-catalog",         "name": "Citylights Leistungen",         "itemListElement": [           {             "@type": "Offer",             "@id": "https://citylights.agency/#offer-strategy",             "name": "Strategische Marketing- und Markenberatung",             "itemOffered": {               "@type": "Service",               "@id": "https://citylights.agency/#service-strategy",               "serviceType": "Strategieberatung",               "description": "Strategie, Positionierung, Entscheidungsarchitektur und Wachstumslogik für B2B und anspruchsvolle Marken."             }           },           {             "@type": "Offer",             "@id": "https://citylights.agency/#offer-neuromarketing",             "name": "Neuromarketing & Entscheidungsdesign",             "itemOffered": {               "@type": "Service",               "@id": "https://citylights.agency/#service-neuromarketing",               "serviceType": "Neuromarketing",               "description": "Psychologische Wirkmechaniken, Preispsychologie, Risiko- und Erwartungssteuerung, klare Kaufentscheidungen."             }           },           {             "@type": "Offer",             "@id": "https://citylights.agency/#offer-funnel",             "name": "Funnel-Architektur & Performance",             "itemOffered": {               "@type": "Service",               "@id": "https://citylights.agency/#service-funnel",               "serviceType": "Funnel & Performance",               "description": "Sales-Funnel, Lead-Generierung, Conversion-Optimierung und messbare Wachstumsstrukturen."             }           },           {             "@type": "Offer",             "@id": "https://citylights.agency/#offer-execution",             "name": "Umsetzung: Branding, Web, Kampagnen, Content, Produktion",             "itemOffered": {               "@type": "Service",               "@id": "https://citylights.agency/#service-execution",               "serviceType": "Umsetzung",               "description": "Branding, Web/Digital, Kampagnen, Foto/Film, Druck & Warehousing, Werbetechnik."             }           }         ]       }     },     {       "@type": "WebSite",       "@id": "https://citylights.agency/#website",       "url": "https://citylights.agency/",       "name": "Citylights – Insights, Strategien & Playbooks",       "inLanguage": "de-DE",       "publisher": {         "@id": "https://citylights.agency/#localbusiness"       }     },     {       "@type": "WebPage",       "@id": "https://citylights.agency/#homepage",       "url": "https://citylights.agency/",       "name": "Citylights – Strategische Marketing- & Markenagentur",       "isPartOf": { "@id": "https://citylights.agency/#website" },       "about": { "@id": "https://citylights.agency/#localbusiness" },       "inLanguage": "de-DE",       "mainEntity": { "@id": "https://citylights.agency/#localbusiness" }     }   ] } </script>"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "terms_and_conditions" => Pimcore\Model\Property {#1883
      #dao: null
      #name: "terms_and_conditions"
      #data: null
      #type: "document"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "terms_and_conditions"
      data: null
      type: "document"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "ogLocale" => Pimcore\Model\Property {#1882
      #dao: null
      #name: "ogLocale"
      #data: "de_DE"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "ogLocale"
      data: "de_DE"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "ogLocaleAlternate" => Pimcore\Model\Property {#1881
      #dao: null
      #name: "ogLocaleAlternate"
      #data: "en_GB"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "ogLocaleAlternate"
      data: "en_GB"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "ogTitle" => Pimcore\Model\Property {#1880
      #dao: null
      #name: "ogTitle"
      #data: "TESTEN"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "ogTitle"
      data: "TESTEN"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "footnote" => Pimcore\Model\Property {#1879
      #dao: null
      #name: "footnote"
      #data: "<h3>Über diese Playbooks</h3><p>Die hier veröffentlichten Playbooks vertiefen strategische Fragestellungen rund um Marke, Marketing und Kommunikation. Sie übersetzen Wirkmechaniken, Entscheidungslogiken und psychologische Zusammenhänge in strukturierte Denk- und Handlungsrahmen.</p><p>Die Inhalte basieren auf über drei Jahrzehnten praktischer Arbeit, analytischer Auswertung realer Markt- und Projekterfahrungen sowie fundierter strategischer Beobachtung. Sie erheben keinen Anspruch auf Allgemeingültigkeit oder Vollständigkeit, sondern dienen der Orientierung bei komplexen Entscheidungsprozessen.</p><p>Entstanden sind diese Playbooks im Kontext realer Projekte und strategischer Aufgabenstellungen, wie sie Unternehmen unterschiedlicher Größe und Ausrichtung im deutschsprachigen Raum begegnen. Aus Gründen der Vertraulichkeit, Compliance und Kundenschutzes können viele Erkenntnisse nicht anhand eigener Projekte dargestellt werden und werden daher teilweise anhand externer Beobachtungen, öffentlicher Kampagnen oder allgemein zugänglicher Beispiele erläutert.</p><p>Alle genannten Marken, Unternehmen und Bezeichnungen sind Eigentum der jeweiligen Rechteinhaber. Die Nennung dient ausschließlich der fachlichen Einordnung und Illustration. Citylights steht in keinem wirtschaftlichen oder organisatorischen Verhältnis zu den genannten Firmen oder Marken, sofern nicht ausdrücklich anders gekennzeichnet.</p><p>© Werbeagentur Citylights® – Nutzung, Zitat und Weiterverwendung nur mit Quellenangabe.</p>"
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: true
      #inherited: true
      name: "footnote"
      data: "<h3>Über diese Playbooks</h3><p>Die hier veröffentlichten Playbooks vertiefen strategische Fragestellungen rund um Marke, Marketing und Kommunikation. Sie übersetzen Wirkmechaniken, Entscheidungslogiken und psychologische Zusammenhänge in strukturierte Denk- und Handlungsrahmen.</p><p>Die Inhalte basieren auf über drei Jahrzehnten praktischer Arbeit, analytischer Auswertung realer Markt- und Projekterfahrungen sowie fundierter strategischer Beobachtung. Sie erheben keinen Anspruch auf Allgemeingültigkeit oder Vollständigkeit, sondern dienen der Orientierung bei komplexen Entscheidungsprozessen.</p><p>Entstanden sind diese Playbooks im Kontext realer Projekte und strategischer Aufgabenstellungen, wie sie Unternehmen unterschiedlicher Größe und Ausrichtung im deutschsprachigen Raum begegnen. Aus Gründen der Vertraulichkeit, Compliance und Kundenschutzes können viele Erkenntnisse nicht anhand eigener Projekte dargestellt werden und werden daher teilweise anhand externer Beobachtungen, öffentlicher Kampagnen oder allgemein zugänglicher Beispiele erläutert.</p><p>Alle genannten Marken, Unternehmen und Bezeichnungen sind Eigentum der jeweiligen Rechteinhaber. Die Nennung dient ausschließlich der fachlichen Einordnung und Illustration. Citylights steht in keinem wirtschaftlichen oder organisatorischen Verhältnis zu den genannten Firmen oder Marken, sofern nicht ausdrücklich anders gekennzeichnet.</p><p>© Werbeagentur Citylights® – Nutzung, Zitat und Weiterverwendung nur mit Quellenangabe.</p>"
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: true
      inherited: true
    }
    "navigation_accesskey" => Pimcore\Model\Property {#1872
      #dao: null
      #name: "navigation_accesskey"
      #data: ""
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: false
      #inherited: false
      name: "navigation_accesskey"
      data: ""
      type: "text"
      ctype: "document"
      cpath: null
      cid: 330
      inheritable: false
      inherited: false
    }
    "navigation_anchor" => Pimcore\Model\Property {#1742
      #dao: null
      #name: "navigation_anchor"
      #data: ""
      #type: "text"
      #ctype: "document"
      #cpath: null
      #cid: 330
      #inheritable: false
      #inherited: false
      name: "navigation_anchor"
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        "cl-call-to-action-slider" => 2
        "headlines" => 1
        "text-accordion" => 1
        "wysiwyg" => 1
      ]
      config: [
        "allowed" => [
          "blockquote"
          "cl-faq"
          "cl-footnote"
          "cl-gebote"
          "cl-blog-overview"
          "cl-content-overview"
          "cl-project-slider"
          "cl-content-card-right"
          "cl-call-to-action-slider"
          "cl-teaser-row"
          "cl-card-slider"
          "cl-testimonials"
          "cl-testimonials-fancy"
          "cl-about"
          "cl-about-short"
          "cl-slideshow"
          "embed"
          "featurette"
          "gallery-carousel"
          "gallery-folder"
          "gallery-single-images"
          "headlines"
          "horizontal-line"
          "icon-teaser-row"
          "image"
          "image-hotspot-marker"
          "image-metadata"
          "pdf"
          "product-grid"
          "product-teaser"
          "standard-teaser"
          "text-accordion"
          "time-slider-featurette"
          "validity"
          "video"
          "wysiwyg"
          "wysiwyg-with-images"
          "personalized-product-teaser"
        ]
        "types" => [
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            "name" => "Blockquote"
            "description" => ""
            "type" => "blockquote"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => true
            "sortIndex" => 0
          ]
          [
            "name" => "CL FAQ"
            "description" => "FAQ mit automatischem json-ld"
            "type" => "cl-faq"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 1
          ]
          [
            "name" => "CL Footnote"
            "description" => "Liest die Footnote Eigenschaft falls vorhanden"
            "type" => "cl-footnote"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 2
          ]
          [
            "name" => "CL 16 Gebote ;)"
            "description" => "Masonry Kacheln"
            "type" => "cl-gebote"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 3
          ]
          [
            "name" => "CL Blog Overview"
            "description" => "Kacheln um Einträge anzuzeigen"
            "type" => "cl-blog-overview"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 4
          ]
          [
            "name" => "CL Content Overview"
            "description" => "Große Kacheln mit Link und etwas Text"
            "type" => "cl-content-overview"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 5
          ]
          [
            "name" => "CL Project Slider"
            "description" => "CardSlider für Projekte"
            "type" => "cl-project-slider"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 6
          ]
          [
            "name" => "CL Content"
            "description" => "-> Pic | Text <-"
            "type" => "cl-content-card-right"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 7
          ]
          [
            "name" => "CL CTA Slider"
            "description" => "Einzeiler mit Button"
            "type" => "cl-call-to-action-slider"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 8
          ]
          [
            "name" => "CL Teaser Row"
            "description" => "Eine angepasste Version der Icon Row"
            "type" => "cl-teaser-row"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 9
          ]
          [
            "name" => "CL Card Slider"
            "description" => "Eine angepasste Version eines Sliders"
            "type" => "cl-card-slider"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 10
          ]
          [
            "name" => "CL Testimonials"
            "description" => "Eine angepasste Version eines Sliders"
            "type" => "cl-testimonials"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 11
          ]
          [
            "name" => "CL Testimonials Fancy"
            "description" => "Eine angepasste CL Testimonials"
            "type" => "cl-testimonials-fancy"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 12
          ]
          [
            "name" => "CL About"
            "description" => "Eine angepasste Version eines Sliders"
            "type" => "cl-about"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 13
          ]
          [
            "name" => "CL About Short"
            "description" => "Das About Template ohne die Qualitäten"
            "type" => "cl-about-short"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 14
          ]
          [
            "name" => "CL Slideshow"
            "description" => "Eine angepasste Version einer Slideshow"
            "type" => "cl-slideshow"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 15
          ]
          [
            "name" => "Embed"
            "description" => ""
            "type" => "embed"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 16
          ]
          [
            "name" => "Featurette"
            "description" => ""
            "type" => "featurette"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 17
          ]
          [
            "name" => "Gallery (Carousel)"
            "description" => ""
            "type" => "gallery-carousel"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 18
          ]
          [
            "name" => "Gallery (Folder)"
            "description" => ""
            "type" => "gallery-folder"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 19
          ]
          [
            "name" => "Gallery (Single)"
            "description" => ""
            "type" => "gallery-single-images"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 20
          ]
          [
            "name" => "Headlines"
            "description" => ""
            "type" => "headlines"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 21
          ]
          [
            "name" => "Horiz. Line"
            "description" => ""
            "type" => "horizontal-line"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 22
          ]
          [
            "name" => "Icon Teaser"
            "description" => ""
            "type" => "icon-teaser-row"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 23
          ]
          [
            "name" => "Image"
            "description" => ""
            "type" => "image"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 24
          ]
          [
            "name" => "Image Hotspot & Marker"
            "description" => ""
            "type" => "image-hotspot-marker"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 25
          ]
          [
            "name" => "Image w. Metadata"
            "description" => ""
            "type" => "image-metadata"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => true
            "sortIndex" => 26
          ]
          [
            "name" => "PDF"
            "description" => ""
            "type" => "pdf"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 27
          ]
          [
            "name" => "Product Grid"
            "description" => ""
            "type" => "product-grid"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 28
          ]
          [
            "name" => "Product Teaser"
            "description" => ""
            "type" => "product-teaser"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 29
          ]
          [
            "name" => "Standard Teaser"
            "description" => ""
            "type" => "standard-teaser"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 30
          ]
          [
            "name" => "Text Accordion"
            "description" => ""
            "type" => "text-accordion"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 31
          ]
          [
            "name" => "Time Slider Featurette"
            "description" => ""
            "type" => "time-slider-featurette"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 32
          ]
          [
            "name" => "Validity"
            "description" => ""
            "type" => "validity"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 33
          ]
          [
            "name" => "Video"
            "description" => ""
            "type" => "video"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 34
          ]
          [
            "name" => "WYSIWYG"
            "description" => ""
            "type" => "wysiwyg"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 35
          ]
          [
            "name" => "WYSIWYG w. Images"
            "description" => ""
            "type" => "wysiwyg-with-images"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 36
          ]
          [
            "name" => "Personalized Product Teaser"
            "description" => ""
            "type" => "personalized-product-teaser"
            "icon" => ""
            "previewHtml" => null
            "limit" => null
            "needsReload" => false
            "hasDialogBoxConfiguration" => false
            "sortIndex" => 37
          ]
        ]
        "limit" => 1000000
        "blockStateStack" => "[{"blocks":[],"indexes":[]}]"
      ]
      label: null
      dialogDescription: null
      name: "content"
      realName: "content"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      indices: [
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          "key" => "1"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "5"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "2"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "46"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "44"
          "type" => "cl-about-short"
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        ]
        [
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          "type" => "cl-about-short"
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        [
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          "type" => "cl-about-short"
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        ]
        [
          "key" => "47"
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          "hidden" => false
        ]
        [
          "key" => "49"
          "type" => "cl-about-short"
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        ]
        [
          "key" => "50"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "51"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "3"
          "type" => "cl-about-short"
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        ]
        [
          "key" => "40"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "39"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "38"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "36"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "37"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "35"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "7"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "34"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "33"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "31"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "32"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "29"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "30"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "27"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "28"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "4"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "53"
          "type" => "cl-call-to-action-slider"
          "hidden" => false
        ]
        [
          "key" => "8"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "13"
          "type" => "cl-about-short"
          "hidden" => false
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        [
          "key" => "9"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "14"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "10"
          "type" => "cl-about-short"
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        ]
        [
          "key" => "16"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "15"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "17"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "11"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "18"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "12"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "19"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "20"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "21"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "22"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "23"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "24"
          "type" => "cl-about-short"
          "hidden" => false
        ]
        [
          "key" => "52"
          "type" => "cl-call-to-action-slider"
          "hidden" => false
        ]
        [
          "key" => "25"
          "type" => "headlines"
          "hidden" => false
        ]
        [
          "key" => "26"
          "type" => "text-accordion"
          "hidden" => false
        ]
        [
          "key" => "41"
          "type" => "wysiwyg"
          "hidden" => false
        ]
      ]
      current: 0
      currentIndex: [
        "key" => "41"
        "type" => "wysiwyg"
        "hidden" => false
      ]
      blockStarted: false
      brickTypeUsageCounter: [
        "cl-about-short" => 47
        "cl-call-to-action-slider" => 2
        "headlines" => 1
        "text-accordion" => 1
        "wysiwyg" => 1
      ]
    }
    "content:1.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2175
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:1.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Viele Unternehmen investieren in Logos, Websites, Kampagnen und Content – aber kaum jemand klärt die eine Frage, die über Erfolg oder Misserfolg entscheidet:</p><p><strong>Auf welcher Achse soll unsere Marke eigentlich wahrgenommen werden?</strong></p><p>Ohne klare Markenachsen wirkt jede Kommunikation zufällig.</p><p>Mit klaren Achsen verstärkt jeder Kontakt die Marke – egal ob Anzeige, Website, Vertriebsgespräch oder Social Media.</p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:1.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Viele Unternehmen investieren in Logos, Websites, Kampagnen und Content – aber kaum jemand klärt die eine Frage, die über Erfolg oder Misserfolg entscheidet:</p><p><strong>Auf welcher Achse soll unsere Marke eigentlich wahrgenommen werden?</strong></p><p>Ohne klare Markenachsen wirkt jede Kommunikation zufällig.</p><p>Mit klaren Achsen verstärkt jeder Kontakt die Marke – egal ob Anzeige, Website, Vertriebsgespräch oder Social Media.</p>"
    }
    "content:1.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2215
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:1.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:1.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:1.headline" => Pimcore\Model\Document\Editable\Input {#2185
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:1.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Die Aufgabenstellung"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:1.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Die Aufgabenstellung"
    }
    "content:1.icon" => Pimcore\Model\Document\Editable\Image {#2234
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:1.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:1.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:1.pic" => Pimcore\Model\Document\Editable\Checkbox {#2196
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:1.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:1.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:1.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2213
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:1.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:1.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:1.preheadline" => Pimcore\Model\Document\Editable\Input {#2163
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:1.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "1"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:1.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "1"
    }
    "content:1.text_direction" => Pimcore\Model\Document\Editable\Select {#2162
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:1.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:1.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:10.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2161
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:10.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Markenachsen verändern nicht nur die strategische Positionierung – sie verändern den Alltag eines Unternehmens. Sie geben jedem Kontaktpunkt eine klare Richtung und verhindern, dass Markenführung zum Zufallsprodukt wird.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:10.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Markenachsen verändern nicht nur die strategische Positionierung – sie verändern den Alltag eines Unternehmens. Sie geben jedem Kontaktpunkt eine klare Richtung und verhindern, dass Markenführung zum Zufallsprodukt wird.</p><p></p>"
    }
    "content:10.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2160
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:10.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:10.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:10.headline" => Pimcore\Model\Document\Editable\Input {#2159
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:10.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Wie Markenachsen im Alltag wirken"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:10.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Wie Markenachsen im Alltag wirken"
    }
    "content:10.icon" => Pimcore\Model\Document\Editable\Image {#2158
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:10.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:10.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:10.pic" => Pimcore\Model\Document\Editable\Checkbox {#2157
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:10.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:10.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:10.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2156
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:10.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:10.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:10.preheadline" => Pimcore\Model\Document\Editable\Input {#2155
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:10.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "9."
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:10.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "9."
    }
    "content:10.text_direction" => Pimcore\Model\Document\Editable\Select {#2154
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:10.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:10.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:11.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2153
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:11.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Die Achsen entscheiden, wie Inhalte strukturiert werden müssen:</p><ul><li>klare vs. emotionale Customer Journey</li><li>sachliche vs. erzählerische Argumentation</li><li>nüchterne vs. bildstarke Kommunikation</li></ul><p></p><p>Eine Marke mit rationaler Achse braucht eine andere Informationsarchitektur als eine Marke mit emotionaler Achse.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:11.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Die Achsen entscheiden, wie Inhalte strukturiert werden müssen:</p><ul><li>klare vs. emotionale Customer Journey</li><li>sachliche vs. erzählerische Argumentation</li><li>nüchterne vs. bildstarke Kommunikation</li></ul><p></p><p>Eine Marke mit rationaler Achse braucht eine andere Informationsarchitektur als eine Marke mit emotionaler Achse.</p><p></p>"
    }
    "content:11.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2152
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:11.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:11.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:11.headline" => Pimcore\Model\Document\Editable\Input {#2151
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:11.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Website & UX"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:11.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Website & UX"
    }
    "content:11.icon" => Pimcore\Model\Document\Editable\Image {#2164
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:11.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:11.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:11.pic" => Pimcore\Model\Document\Editable\Checkbox {#2165
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:11.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:11.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:11.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2166
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:11.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:11.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:11.preheadline" => Pimcore\Model\Document\Editable\Input {#2167
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:11.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "9.4"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:11.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "9.4"
    }
    "content:11.text_direction" => Pimcore\Model\Document\Editable\Select {#2168
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:11.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:11.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:12.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2169
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:12.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Markenachsen reduzieren Konflikte in der Organisation.</p><p> Sie sind ein Raster für Entscheidungen:</p><ul><li>„Passt das zur Achse oder nicht?“</li><li>„Welche Richtung unterstützt unsere langfristige Wahrnehmung?“</li><li>„Welche Option spricht die richtige Achsenseite an?“</li></ul><p></p><p>Subjektive Diskussionen werden durch fachliche Kriterien ersetzt.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:12.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Markenachsen reduzieren Konflikte in der Organisation.</p><p> Sie sind ein Raster für Entscheidungen:</p><ul><li>„Passt das zur Achse oder nicht?“</li><li>„Welche Richtung unterstützt unsere langfristige Wahrnehmung?“</li><li>„Welche Option spricht die richtige Achsenseite an?“</li></ul><p></p><p>Subjektive Diskussionen werden durch fachliche Kriterien ersetzt.</p><p></p>"
    }
    "content:12.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2170
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:12.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:12.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:12.headline" => Pimcore\Model\Document\Editable\Input {#2171
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:12.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Führung & interne Entscheidungen"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:12.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Führung & interne Entscheidungen"
    }
    "content:12.icon" => Pimcore\Model\Document\Editable\Image {#2181
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:12.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      config: [
        "thumbnail" => "CLAboutShort"
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      label: null
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      name: "content:12.icon"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
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      cropPercent: false
      cropWidth: 0.0
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    "content:12.pic" => Pimcore\Model\Document\Editable\Checkbox {#2178
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:12.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
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      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:12.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:12.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2179
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:12.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:12.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:12.preheadline" => Pimcore\Model\Document\Editable\Input {#2177
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:12.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "9.6"
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        "height" => 50
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      label: null
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "9.6"
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    "content:12.text_direction" => Pimcore\Model\Document\Editable\Select {#2182
      #dao: null
      #config: []
      #label: null
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      #name: "content:12.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
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      name: "content:12.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
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    "content:13.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2172
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:13.description"
      #realName: "description"
      -parentBlockNames: []
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Viele Unternehmen glauben, dass Argumente entscheiden.</p><p> In Wahrheit entscheidet das Gefühl zuerst – und Argumente bestätigen nur das, was bereits gefühlt wurde.</p><p> Wer psychologische Achsen ignoriert, kämpft permanent gegen die Wahrnehmung der Zielgruppe.</p>"
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        "height" => 200
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      label: null
      dialogDescription: null
      name: "content:13.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Viele Unternehmen glauben, dass Argumente entscheiden.</p><p> In Wahrheit entscheidet das Gefühl zuerst – und Argumente bestätigen nur das, was bereits gefühlt wurde.</p><p> Wer psychologische Achsen ignoriert, kämpft permanent gegen die Wahrnehmung der Zielgruppe.</p>"
    }
    "content:13.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2214
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:13.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:13.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:13.headline" => Pimcore\Model\Document\Editable\Input {#2231
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:13.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Psychologische Wirkung wird ignoriert"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:13.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Psychologische Wirkung wird ignoriert"
    }
    "content:13.icon" => Pimcore\Model\Document\Editable\Image {#2219
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:13.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
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      #cropPercent: false
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      #cropTop: 0.0
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      #hotspots: []
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      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:13.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
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      cropTop: 0.0
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:13.pic" => Pimcore\Model\Document\Editable\Checkbox {#2220
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:13.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:13.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:13.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2221
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:13.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:13.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:13.preheadline" => Pimcore\Model\Document\Editable\Input {#2222
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:13.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "8.6"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:13.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "8.6"
    }
    "content:13.text_direction" => Pimcore\Model\Document\Editable\Select {#2223
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:13.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:13.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:14.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2224
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:14.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Ein Rebranding hier, ein neuer Claim dort – plötzlich steht die Marke jedes Jahr auf einer anderen Achse.</p><p> Konstanz schlägt Kreativität.</p><p> Achsen dürfen optimiert werden – aber nicht dauernd wechseln.</p><p></p>"
      config: [
        "height" => 200
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      label: null
      dialogDescription: null
      name: "content:14.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Ein Rebranding hier, ein neuer Claim dort – plötzlich steht die Marke jedes Jahr auf einer anderen Achse.</p><p> Konstanz schlägt Kreativität.</p><p> Achsen dürfen optimiert werden – aber nicht dauernd wechseln.</p><p></p>"
    }
    "content:14.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2225
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:14.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:14.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:14.headline" => Pimcore\Model\Document\Editable\Input {#2226
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:14.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Wechselnde Achsen"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:14.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Wechselnde Achsen"
    }
    "content:14.icon" => Pimcore\Model\Document\Editable\Image {#2227
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:14.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
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      #alt: ""
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      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:14.icon"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
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      cropTop: 0.0
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:14.pic" => Pimcore\Model\Document\Editable\Checkbox {#2228
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:14.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:14.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:14.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2229
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:14.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:14.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:14.preheadline" => Pimcore\Model\Document\Editable\Input {#2230
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:14.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "8.8"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:14.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "8.8"
    }
    "content:14.text_direction" => Pimcore\Model\Document\Editable\Select {#2216
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:14.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:14.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:15.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2198
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:15.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Vertrieb arbeitet nicht mehr „gegen die Kommunikation“, sondern mit ihr.</p><p>Beispiel:</p><p> Eine Marke, die auf der Kompetenz-Achse steht, argumentiert anders als eine Marke auf der Nähe-Achse.</p><p> Der Vertrieb bekommt ein narratives Fundament, das Vertrauen stärkt und Preisdruck reduziert.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:15.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Vertrieb arbeitet nicht mehr „gegen die Kommunikation“, sondern mit ihr.</p><p>Beispiel:</p><p> Eine Marke, die auf der Kompetenz-Achse steht, argumentiert anders als eine Marke auf der Nähe-Achse.</p><p> Der Vertrieb bekommt ein narratives Fundament, das Vertrauen stärkt und Preisdruck reduziert.</p><p></p>"
    }
    "content:15.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2199
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:15.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:15.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:15.headline" => Pimcore\Model\Document\Editable\Input {#2200
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:15.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Sales & Kundengespräche"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:15.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Sales & Kundengespräche"
    }
    "content:15.icon" => Pimcore\Model\Document\Editable\Image {#2201
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:15.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:15.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:15.pic" => Pimcore\Model\Document\Editable\Checkbox {#2243
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:15.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:15.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:15.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2242
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:15.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:15.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:15.preheadline" => Pimcore\Model\Document\Editable\Input {#2241
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:15.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "9.2"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:15.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "9.2"
    }
    "content:15.text_direction" => Pimcore\Model\Document\Editable\Select {#2240
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:15.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:15.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:16.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2239
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:16.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Wenn die Achsen klar sind, bekommt jede Botschaft einen Rahmen:</p><ul><li>Welche Story passt?</li><li>Welche Argumente funktionieren?</li><li>Welche Bilder und Beispiele erzeugen das richtige Gefühl?</li></ul><p>Die Marke spricht kohärent – unabhängig davon, wer schreibt.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:16.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Wenn die Achsen klar sind, bekommt jede Botschaft einen Rahmen:</p><ul><li>Welche Story passt?</li><li>Welche Argumente funktionieren?</li><li>Welche Bilder und Beispiele erzeugen das richtige Gefühl?</li></ul><p>Die Marke spricht kohärent – unabhängig davon, wer schreibt.</p><p></p>"
    }
    "content:16.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2238
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:16.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:16.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:16.headline" => Pimcore\Model\Document\Editable\Input {#2237
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:16.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Content & Kommunikation"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:16.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Content & Kommunikation"
    }
    "content:16.icon" => Pimcore\Model\Document\Editable\Image {#2236
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:16.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:16.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:16.pic" => Pimcore\Model\Document\Editable\Checkbox {#2235
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:16.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:16.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:16.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2232
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:16.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:16.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:16.preheadline" => Pimcore\Model\Document\Editable\Input {#2233
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:16.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "9.1"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:16.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "9.1"
    }
    "content:16.text_direction" => Pimcore\Model\Document\Editable\Select {#2212
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:16.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:16.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:17.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2211
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:17.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Kampagnen wirken stärker, weil sie nicht mehr aus einzelnen Ideen bestehen, sondern aus einer klaren Einordnung:</p><ul><li>Was verstärkt die Achse?</li><li>Was widerspricht ihr?</li><li>Was erzeugt Reibung oder verwässert Wahrnehmung?</li></ul><p>Damit sinken Streuverluste und die Wiedererkennung steigt.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:17.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Kampagnen wirken stärker, weil sie nicht mehr aus einzelnen Ideen bestehen, sondern aus einer klaren Einordnung:</p><ul><li>Was verstärkt die Achse?</li><li>Was widerspricht ihr?</li><li>Was erzeugt Reibung oder verwässert Wahrnehmung?</li></ul><p>Damit sinken Streuverluste und die Wiedererkennung steigt.</p><p></p>"
    }
    "content:17.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2210
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:17.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:17.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:17.headline" => Pimcore\Model\Document\Editable\Input {#2209
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:17.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Kampagnen & Werbung"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:17.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Kampagnen & Werbung"
    }
    "content:17.icon" => Pimcore\Model\Document\Editable\Image {#2208
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:17.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:17.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:17.pic" => Pimcore\Model\Document\Editable\Checkbox {#2207
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:17.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:17.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:17.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2206
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:17.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:17.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:17.preheadline" => Pimcore\Model\Document\Editable\Input {#2205
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:17.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "9.3"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:17.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "9.3"
    }
    "content:17.text_direction" => Pimcore\Model\Document\Editable\Select {#2204
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:17.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:17.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:18.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2203
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:18.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Arbeitgebermarken ohne klare Achse wirken unglaubwürdig.</p><p> Mit definierten Achsen wird sofort sichtbar:</p><ul><li>Wen wollen wir anziehen?</li><li>Welche Werte leben wir wirklich?</li><li>Wie kommunizieren wir intern und extern konsistent?</li></ul><p>Authentizität wird reproduzierbar.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:18.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Arbeitgebermarken ohne klare Achse wirken unglaubwürdig.</p><p> Mit definierten Achsen wird sofort sichtbar:</p><ul><li>Wen wollen wir anziehen?</li><li>Welche Werte leben wir wirklich?</li><li>Wie kommunizieren wir intern und extern konsistent?</li></ul><p>Authentizität wird reproduzierbar.</p><p></p>"
    }
    "content:18.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2202
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:18.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:18.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:18.headline" => Pimcore\Model\Document\Editable\Input {#2137
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:18.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
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    "content:18.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2148
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    "content:19.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2145
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      #text: "<p>Auch Produkte brauchen eine Achse.</p><p> Eine Marke, die für <em>Sicherheit</em> steht, entwickelt andere Features als eine Marke, die für <em>Mut</em> oder <em>Innovation</em> steht.</p><p>Die Achsen bestimmen, welche Eigenschaften relevant sind – und welche konsequent gestrichen werden müssen.</p><p></p>"
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      text: "<p>Auch Produkte brauchen eine Achse.</p><p> Eine Marke, die für <em>Sicherheit</em> steht, entwickelt andere Features als eine Marke, die für <em>Mut</em> oder <em>Innovation</em> steht.</p><p>Die Achsen bestimmen, welche Eigenschaften relevant sind – und welche konsequent gestrichen werden müssen.</p><p></p>"
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    "content:2.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2197
      #dao: null
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      #text: "<p>Markenachsen schaffen eine Struktur, die jede Kommunikation lesbar macht – intern wie extern. Sie verbinden Wahrnehmung, Strategie und Messaging zu einem System, das Entscheidungen erleichtert und Wirkung verstärkt.</p><p><strong>1. Klarheit</strong></p><p>Eine Marke bekommt eine eindeutige Position. Kunden verstehen schneller, wofür sie steht.</p><p><strong>2. Differenzierung</strong></p><p>Im Wettbewerb entsteht Abstand. Nicht durch lautere Botschaften, sondern durch klare Einordnung.</p><p><strong>3. Wiedererkennung</strong></p><p>Markenachsen stabilisieren Bildsprache, Tonalität und Story. Die Marke wirkt konsistent – über alle Kanäle hinweg.</p><p><strong>4. Entscheidungslogik</strong></p><p>Teams wissen, warum Inhalte so aussehen müssen, wie sie aussehen. Feedback wird fachlich, nicht subjektiv.</p><p><strong>5. Effizienz</strong></p><p>Wenn die Achsen festgelegt sind, verkürzt sich jede Entwicklungsphase – vom Text bis zum Kampagnenkonzept.</p><p><strong>6. Psychologische Wirksamkeit</strong></p><p>Markenachsen sorgen dafür, dass Wahrnehmung, Emotionen und Erwartungen zusammenpassen. Menschen verstehen die Marke, ohne darüber nachzudenken.</p><p><strong>7. Wachstumsfähigkeit</strong></p><p>Eine klare Achse gibt Orientierung für Produktlinien, Portfolio-Entscheidungen und Expansion. Marken entwickeln sich entlang einer Linie – nicht in alle Richtungen gleichzeitig.</p>"
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      text: "<p>Markenachsen schaffen eine Struktur, die jede Kommunikation lesbar macht – intern wie extern. Sie verbinden Wahrnehmung, Strategie und Messaging zu einem System, das Entscheidungen erleichtert und Wirkung verstärkt.</p><p><strong>1. Klarheit</strong></p><p>Eine Marke bekommt eine eindeutige Position. Kunden verstehen schneller, wofür sie steht.</p><p><strong>2. Differenzierung</strong></p><p>Im Wettbewerb entsteht Abstand. Nicht durch lautere Botschaften, sondern durch klare Einordnung.</p><p><strong>3. Wiedererkennung</strong></p><p>Markenachsen stabilisieren Bildsprache, Tonalität und Story. Die Marke wirkt konsistent – über alle Kanäle hinweg.</p><p><strong>4. Entscheidungslogik</strong></p><p>Teams wissen, warum Inhalte so aussehen müssen, wie sie aussehen. Feedback wird fachlich, nicht subjektiv.</p><p><strong>5. Effizienz</strong></p><p>Wenn die Achsen festgelegt sind, verkürzt sich jede Entwicklungsphase – vom Text bis zum Kampagnenkonzept.</p><p><strong>6. Psychologische Wirksamkeit</strong></p><p>Markenachsen sorgen dafür, dass Wahrnehmung, Emotionen und Erwartungen zusammenpassen. Menschen verstehen die Marke, ohne darüber nachzudenken.</p><p><strong>7. Wachstumsfähigkeit</strong></p><p>Eine klare Achse gibt Orientierung für Produktlinien, Portfolio-Entscheidungen und Expansion. Marken entwickeln sich entlang einer Linie – nicht in alle Richtungen gleichzeitig.</p>"
    }
    "content:2.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2217
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    "content:2.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2188
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    "content:2.preheadline" => Pimcore\Model\Document\Editable\Input {#2189
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      #config: [
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    "content:2.text_direction" => Pimcore\Model\Document\Editable\Select {#2190
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    "content:20.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2191
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      #name: "content:20.description"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Klar definierte Achsen verhindern:</p><ul><li>Richtungswechsel</li><li>Geschmacksentscheidungen</li><li>driftende Kampagnen</li><li>inkonsistente Teams</li><li>zufallsgesteuerte Markenbilder</li></ul><p>Eine Marke wächst entlang einer definierten Linie, nicht quer über alle Richtungen</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:20.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Klar definierte Achsen verhindern:</p><ul><li>Richtungswechsel</li><li>Geschmacksentscheidungen</li><li>driftende Kampagnen</li><li>inkonsistente Teams</li><li>zufallsgesteuerte Markenbilder</li></ul><p>Eine Marke wächst entlang einer definierten Linie, nicht quer über alle Richtungen</p><p></p>"
    }
    "content:20.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2192
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:20.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:20.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:20.headline" => Pimcore\Model\Document\Editable\Input {#2193
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:20.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Langfristige Markenführung"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:20.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Langfristige Markenführung"
    }
    "content:20.icon" => Pimcore\Model\Document\Editable\Image {#2194
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:20.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
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      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:20.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:20.pic" => Pimcore\Model\Document\Editable\Checkbox {#2195
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:20.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:20.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:20.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2244
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:20.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:20.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:20.preheadline" => Pimcore\Model\Document\Editable\Input {#2245
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:20.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "9.8"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:20.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "9.8"
    }
    "content:20.text_direction" => Pimcore\Model\Document\Editable\Select {#2246
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:20.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:20.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:21.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2247
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:21.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Dieses kompakte Framework hilft Unternehmen, die eigenen Markenachsen schnell zu identifizieren – ohne lange Meetings, ohne theoretische Diskussionen und ohne Kreativ-Overload.</p><p>Es besteht aus zwei Teilen: <strong>6 Diagnosefragen</strong> und <strong>4 Handlungsschritten</strong>.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:21.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Dieses kompakte Framework hilft Unternehmen, die eigenen Markenachsen schnell zu identifizieren – ohne lange Meetings, ohne theoretische Diskussionen und ohne Kreativ-Overload.</p><p>Es besteht aus zwei Teilen: <strong>6 Diagnosefragen</strong> und <strong>4 Handlungsschritten</strong>.</p><p></p>"
    }
    "content:21.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2248
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:21.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:21.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:21.headline" => Pimcore\Model\Document\Editable\Input {#2249
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:21.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Die Achsen Ihrer Marke in 20 Minuten definieren"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:21.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Die Achsen Ihrer Marke in 20 Minuten definieren"
    }
    "content:21.icon" => Pimcore\Model\Document\Editable\Image {#2250
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:21.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
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      #cropTop: 0.0
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      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:21.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
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      cropTop: 0.0
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:21.pic" => Pimcore\Model\Document\Editable\Checkbox {#2251
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:21.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:21.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:21.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2252
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:21.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:21.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:21.preheadline" => Pimcore\Model\Document\Editable\Input {#2253
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:21.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "10. Mini-Workshop:"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:21.preheadline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "10. Mini-Workshop:"
    }
    "content:21.text_direction" => Pimcore\Model\Document\Editable\Select {#2254
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:21.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:21.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:22.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2255
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:22.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p><strong>1. Wofür soll unsere Marke im Kern stehen – und wogegen grenzen wir uns ab?</strong></p><p> → Klärt die Marktachse.</p><p> Preis, Qualität, Regionalität, Spezialisierung, Servicegrad.</p><p><strong>2. Welches Gefühl soll bleiben, wenn jemand mit uns Kontakt hatte?</strong></p><p> → Klärt die Wahrnehmungsachse.</p><p> Nähe, Sicherheit, Kompetenz, Mut, Tempo, Souveränität.</p><p><strong>3. Wie sprechen wir – und wie sprechen wir bewusst nicht?</strong></p><p> → Klärt die Messaging-Achse.</p><p> Präzise, empathisch, nüchtern, klar, inspirierend, provokant.</p><p><strong>4. Welcher Wahrnehmungsfehler wäre für uns am gefährlichsten?</strong></p><p> → Hilft, die richtige psychologische Achse zu finden.</p><p> Zu teuer? Zu billig? Zu beliebig? Zu unsicher? Zu elitär?</p><p><strong>5. Welche Art von Kundenziel wollen wir bevorzugt anziehen?</strong></p><p> → Entscheidet über Achsenpriorität.</p><p> Pragmatische Käufer vs. Premium-Kunden vs. sicherheitsorientierte Entscheider.</p><p><strong>6. Welche Form der Kommunikation liegt unserem Team natürlich – und wo entsteht Reibung?</strong></p><p> → Verhindert untragbare Achsen.</p><p> Ein Unternehmen kann keine Achse dauerhaft spielen, die der Kultur widerspricht.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:22.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p><strong>1. Wofür soll unsere Marke im Kern stehen – und wogegen grenzen wir uns ab?</strong></p><p> → Klärt die Marktachse.</p><p> Preis, Qualität, Regionalität, Spezialisierung, Servicegrad.</p><p><strong>2. Welches Gefühl soll bleiben, wenn jemand mit uns Kontakt hatte?</strong></p><p> → Klärt die Wahrnehmungsachse.</p><p> Nähe, Sicherheit, Kompetenz, Mut, Tempo, Souveränität.</p><p><strong>3. Wie sprechen wir – und wie sprechen wir bewusst nicht?</strong></p><p> → Klärt die Messaging-Achse.</p><p> Präzise, empathisch, nüchtern, klar, inspirierend, provokant.</p><p><strong>4. Welcher Wahrnehmungsfehler wäre für uns am gefährlichsten?</strong></p><p> → Hilft, die richtige psychologische Achse zu finden.</p><p> Zu teuer? Zu billig? Zu beliebig? Zu unsicher? Zu elitär?</p><p><strong>5. Welche Art von Kundenziel wollen wir bevorzugt anziehen?</strong></p><p> → Entscheidet über Achsenpriorität.</p><p> Pragmatische Käufer vs. Premium-Kunden vs. sicherheitsorientierte Entscheider.</p><p><strong>6. Welche Form der Kommunikation liegt unserem Team natürlich – und wo entsteht Reibung?</strong></p><p> → Verhindert untragbare Achsen.</p><p> Ein Unternehmen kann keine Achse dauerhaft spielen, die der Kultur widerspricht.</p><p></p>"
    }
    "content:22.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2256
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:22.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:22.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:22.headline" => Pimcore\Model\Document\Editable\Input {#2257
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:22.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Die 6 Diagnosefragen"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
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      name: "content:22.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Die 6 Diagnosefragen"
    }
    "content:22.icon" => Pimcore\Model\Document\Editable\Image {#2258
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:22.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #hotspots: []
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      config: [
        "thumbnail" => "CLAboutShort"
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      label: null
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      name: "content:22.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      inDialogBox: null
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:22.pic" => Pimcore\Model\Document\Editable\Checkbox {#2259
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:22.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #value: true
      config: []
      label: null
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      name: "content:22.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:22.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2260
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:22.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:22.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
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      value: true
    }
    "content:22.preheadline" => Pimcore\Model\Document\Editable\Input {#2261
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
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      #name: "content:22.preheadline"
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #text: "10.1"
      config: [
        "height" => 50
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      label: null
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
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      text: "10.1"
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    "content:22.text_direction" => Pimcore\Model\Document\Editable\Select {#2262
      #dao: null
      #config: []
      #label: null
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      #name: "content:22.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
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      name: "content:22.text_direction"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:23.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2263
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:23.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
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      #text: "<p><strong>Schritt 1 – Achsen wählen</strong></p><p>Pro Kategorie (Markt, Wahrnehmung, Messaging) exakt <strong>eine</strong> Achse auswählen.</p><p>Keine Nebenschauplätze.</p><p><strong>Schritt 2 – Achsen präzisieren</strong></p><p>Für jede Achse die beiden Polen benennen:</p><p>z. B. <em>Kompetenz ↔ Wärme</em>, <em>Nutzen ↔ Story</em>, <em>Qualität ↔ Preis</em>.</p><p><strong>Schritt 3 – Konsequenzen definieren</strong></p><p>Für jede Achse drei Fragen beantworten:</p><ul><li>Was müssen wir künftig tun?</li><li>Was müssen wir weglassen?</li><li>Was müssen wir stärker betonen?</li><li>Dieser Schritt ist entscheidend – ohne Konsequenzen bleibt die Achse Theorie.</li></ul><p></p><p><strong>Schritt 4 – Kommunikation ausrichten</strong></p><p>Bildwelten, Tonalität, Storylines, Argumentation, Website-Logik, UX-Flows und Vertriebsgespräche werden konsequent entlang der Achsen geprüft.</p><p>„Passt es zur Achse?“ wird Leitfrage, nicht Geschmack.</p>"
      config: [
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      label: null
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      name: "content:23.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p><strong>Schritt 1 – Achsen wählen</strong></p><p>Pro Kategorie (Markt, Wahrnehmung, Messaging) exakt <strong>eine</strong> Achse auswählen.</p><p>Keine Nebenschauplätze.</p><p><strong>Schritt 2 – Achsen präzisieren</strong></p><p>Für jede Achse die beiden Polen benennen:</p><p>z. B. <em>Kompetenz ↔ Wärme</em>, <em>Nutzen ↔ Story</em>, <em>Qualität ↔ Preis</em>.</p><p><strong>Schritt 3 – Konsequenzen definieren</strong></p><p>Für jede Achse drei Fragen beantworten:</p><ul><li>Was müssen wir künftig tun?</li><li>Was müssen wir weglassen?</li><li>Was müssen wir stärker betonen?</li><li>Dieser Schritt ist entscheidend – ohne Konsequenzen bleibt die Achse Theorie.</li></ul><p></p><p><strong>Schritt 4 – Kommunikation ausrichten</strong></p><p>Bildwelten, Tonalität, Storylines, Argumentation, Website-Logik, UX-Flows und Vertriebsgespräche werden konsequent entlang der Achsen geprüft.</p><p>„Passt es zur Achse?“ wird Leitfrage, nicht Geschmack.</p>"
    }
    "content:23.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2264
      #dao: null
      #config: []
      #label: null
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      config: []
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      name: "content:23.fadeIn_direction"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      inDialogBox: null
      text: ""
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    "content:23.headline" => Pimcore\Model\Document\Editable\Input {#2265
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
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      #label: null
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #text: "Die 4 Handlungsschritte"
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        "height" => 100
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      ]
      label: null
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      name: "content:23.headline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Die 4 Handlungsschritte"
    }
    "content:23.icon" => Pimcore\Model\Document\Editable\Image {#2266
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
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      #name: "content:23.icon"
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      #hotspots: []
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      config: [
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      label: null
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      name: "content:23.icon"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      hotspots: []
      marker: []
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    "content:23.pic" => Pimcore\Model\Document\Editable\Checkbox {#2267
      #dao: null
      #config: []
      #label: null
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      -parentBlockNames: []
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      config: []
      label: null
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      name: "content:23.pic"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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    "content:23.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2268
      #dao: null
      #config: []
      #label: null
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      #name: "content:23.prehead"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      config: []
      label: null
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      name: "content:23.prehead"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      inDialogBox: null
      value: true
    }
    "content:23.preheadline" => Pimcore\Model\Document\Editable\Input {#2269
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:23.preheadline"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "10.2"
      config: [
        "height" => 50
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      label: null
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      name: "content:23.preheadline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "10.2"
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    "content:23.text_direction" => Pimcore\Model\Document\Editable\Select {#2270
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:23.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
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      name: "content:23.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:24.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2271
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:24.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Nach diesen 20 Minuten stehen drei Dinge klar fest:</p><ul><li><strong>Die Achsen Ihrer Marke</strong></li><li><strong>Die Wahrnehmung, die Sie erzeugen wollen</strong></li><li><strong>Die Kommunikationslinie, die alles trägt</strong></li></ul><p></p><p>Damit entsteht ein Markenbild, das intern orientiert – und extern wirkt.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:24.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Nach diesen 20 Minuten stehen drei Dinge klar fest:</p><ul><li><strong>Die Achsen Ihrer Marke</strong></li><li><strong>Die Wahrnehmung, die Sie erzeugen wollen</strong></li><li><strong>Die Kommunikationslinie, die alles trägt</strong></li></ul><p></p><p>Damit entsteht ein Markenbild, das intern orientiert – und extern wirkt.</p><p></p>"
    }
    "content:24.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2272
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:24.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #text: ""
      config: []
      label: null
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      name: "content:24.fadeIn_direction"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:24.headline" => Pimcore\Model\Document\Editable\Input {#2273
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
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      #name: "content:24.headline"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Ergebnis des Mini-Workshops"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:24.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Ergebnis des Mini-Workshops"
    }
    "content:24.icon" => Pimcore\Model\Document\Editable\Image {#2274
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
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      #label: null
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      #name: "content:24.icon"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      config: [
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      label: null
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      name: "content:24.icon"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      inDialogBox: null
      id: null
      alt: ""
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:24.pic" => Pimcore\Model\Document\Editable\Checkbox {#2275
      #dao: null
      #config: []
      #label: null
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      #name: "content:24.pic"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      #value: true
      config: []
      label: null
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      name: "content:24.pic"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      value: true
    }
    "content:24.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2276
      #dao: null
      #config: []
      #label: null
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      config: []
      label: null
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      name: "content:24.prehead"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:24.preheadline" => Pimcore\Model\Document\Editable\Input {#2277
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:24.preheadline"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #text: "10.3"
      config: [
        "height" => 50
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      label: null
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      name: "content:24.preheadline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "10.3"
    }
    "content:24.text_direction" => Pimcore\Model\Document\Editable\Select {#2278
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:24.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
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      name: "content:24.text_direction"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:25.headline" => Pimcore\Model\Document\Editable\Input {#2279
      #dao: null
      #config: [
        "placeholder" => "Heading"
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      #label: null
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      #name: "content:25.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "FAQ – Markenachsen"
      config: [
        "placeholder" => "Heading"
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      label: null
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      name: "content:25.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "FAQ – Markenachsen"
    }
    "content:25.lead" => Pimcore\Model\Document\Editable\Wysiwyg {#2280
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "Lead Text"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:25.lead"
      #realName: "lead"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: [
        "height" => 100
        "placeholder" => "Lead Text"
      ]
      label: null
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      name: "content:25.lead"
      realName: "lead"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:26.accordion" => Pimcore\Model\Document\Editable\Block {#2281
      #dao: null
      #config: [
        "limit" => 1000000
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      #label: null
      #dialogDescription: null
      #name: "content:26.accordion"
      #realName: "accordion"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #inDialogBox: null
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      #indices: [
        "1"
        "10"
        "9"
        "8"
        "7"
        "6"
        "5"
        "4"
        "3"
        "2"
      ]
      #current: 0
      config: [
        "limit" => 1000000
      ]
      label: null
      dialogDescription: null
      name: "content:26.accordion"
      realName: "accordion"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      indices: [
        "1"
        "10"
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        "5"
        "4"
        "3"
        "2"
      ]
      current: 0
    }
    "content:26.accordion:1.headline" => Pimcore\Model\Document\Editable\Input {#2282
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:1.headline"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Was sind Markenachsen – und warum braucht man sie überhaupt?"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:1.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Was sind Markenachsen – und warum braucht man sie überhaupt?"
    }
    "content:26.accordion:1.text" => Pimcore\Model\Document\Editable\Wysiwyg {#2354
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:1.text"
      #realName: "text"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Markenachsen sind strukturierte Linien, entlang derer eine Marke eingeordnet und verstanden wird. Sie zeigen, <strong>wo</strong> eine Marke steht (Marktachse), <strong>wie</strong> sie wahrgenommen wird (Wahrnehmungsachse) und <strong>wie</strong> sie kommuniziert (Messaging-Achse).</p><p> Ohne Markenachsen wirkt Kommunikation zufällig. Mit Markenachsen wird jede Botschaft verstärkt, statt neu interpretiert. Sie reduzieren Diskussionen, beschleunigen Entscheidungen und verhindern, dass eine Marke über Jahre hinweg unklar bleibt oder driftet.</p><p></p>"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:1.text"
      realName: "text"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Markenachsen sind strukturierte Linien, entlang derer eine Marke eingeordnet und verstanden wird. Sie zeigen, <strong>wo</strong> eine Marke steht (Marktachse), <strong>wie</strong> sie wahrgenommen wird (Wahrnehmungsachse) und <strong>wie</strong> sie kommuniziert (Messaging-Achse).</p><p> Ohne Markenachsen wirkt Kommunikation zufällig. Mit Markenachsen wird jede Botschaft verstärkt, statt neu interpretiert. Sie reduzieren Diskussionen, beschleunigen Entscheidungen und verhindern, dass eine Marke über Jahre hinweg unklar bleibt oder driftet.</p><p></p>"
    }
    "content:26.accordion:10.headline" => Pimcore\Model\Document\Editable\Input {#2355
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:10.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Wie viele Markenachsen braucht ein Unternehmen?"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:10.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Wie viele Markenachsen braucht ein Unternehmen?"
    }
    "content:26.accordion:10.text" => Pimcore\Model\Document\Editable\Wysiwyg {#2356
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:10.text"
      #realName: "text"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Drei – nicht mehr.  Das Citylights-Modell nutzt eine Achse für den Markt, eine für die psychologische Wahrnehmung und eine für das Messaging.</p><p> Mehr Achsen erzeugen Überladung und Widersprüche.</p><p> Weniger Achsen erzeugen Beliebigkeit.</p><p> Drei Achsen erzeugen ein vollständiges, steuerbares Markenbild, das sowohl emotional als auch rational funktioniert.</p><p></p>"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:10.text"
      realName: "text"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Drei – nicht mehr.  Das Citylights-Modell nutzt eine Achse für den Markt, eine für die psychologische Wahrnehmung und eine für das Messaging.</p><p> Mehr Achsen erzeugen Überladung und Widersprüche.</p><p> Weniger Achsen erzeugen Beliebigkeit.</p><p> Drei Achsen erzeugen ein vollständiges, steuerbares Markenbild, das sowohl emotional als auch rational funktioniert.</p><p></p>"
    }
    "content:26.accordion:2.headline" => Pimcore\Model\Document\Editable\Input {#2357
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:2.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Was ist der häufigste Fehler bei der Anwendung von Markenachsen?"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:2.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Was ist der häufigste Fehler bei der Anwendung von Markenachsen?"
    }
    "content:26.accordion:2.text" => Pimcore\Model\Document\Editable\Wysiwyg {#2358
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:2.text"
      #realName: "text"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Die Achsen werden definiert – aber nicht durchgezogen.</p><p> Bildwelt passt nicht zur Achse.</p><p> Texte widersprechen der Achse.</p><p> Vertrieb argumentiert anders als Marketing.</p><p> Geschäftsführung kommuniziert anders als die Marke.</p><p> Eine Achse hat nur Wert, wenn sie täglich angewendet wird.</p><p></p>"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:2.text"
      realName: "text"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Die Achsen werden definiert – aber nicht durchgezogen.</p><p> Bildwelt passt nicht zur Achse.</p><p> Texte widersprechen der Achse.</p><p> Vertrieb argumentiert anders als Marketing.</p><p> Geschäftsführung kommuniziert anders als die Marke.</p><p> Eine Achse hat nur Wert, wenn sie täglich angewendet wird.</p><p></p>"
    }
    "content:26.accordion:3.headline" => Pimcore\Model\Document\Editable\Input {#2359
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:3.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Können kleine Unternehmen oder Handwerksbetriebe Markenachsen überhaupt sinnvoll nutzen?"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:3.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Können kleine Unternehmen oder Handwerksbetriebe Markenachsen überhaupt sinnvoll nutzen?"
    }
    "content:26.accordion:3.text" => Pimcore\Model\Document\Editable\Wysiwyg {#2360
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:3.text"
      #realName: "text"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Ja – gerade dort wirken Markenachsen am stärksten.</p><p> Warum?</p><p> Weil Handwerksbetriebe und kleinere Unternehmen oft über persönliche Wahrnehmung, Vertrauen und Wiedererkennung funktionieren.</p><p> Mit klaren Achsen wirkt jede Maßnahme konsistenter – vom Facebook-Post bis zum Angebotsschreiben.</p><p></p>"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:3.text"
      realName: "text"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Ja – gerade dort wirken Markenachsen am stärksten.</p><p> Warum?</p><p> Weil Handwerksbetriebe und kleinere Unternehmen oft über persönliche Wahrnehmung, Vertrauen und Wiedererkennung funktionieren.</p><p> Mit klaren Achsen wirkt jede Maßnahme konsistenter – vom Facebook-Post bis zum Angebotsschreiben.</p><p></p>"
    }
    "content:26.accordion:4.headline" => Pimcore\Model\Document\Editable\Input {#2361
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:4.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Wie lange dauert es, Markenachsen für ein Unternehmen zu definieren?"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:4.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Wie lange dauert es, Markenachsen für ein Unternehmen zu definieren?"
    }
    "content:26.accordion:4.text" => Pimcore\Model\Document\Editable\Wysiwyg {#2362
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:4.text"
      #realName: "text"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>In einem ersten Workshop: <strong>30–60 Minuten</strong> für die Grundstruktur.</p><p> Für die finale Ausarbeitung: <strong>1–2 Tage</strong>, abhängig von Branche, Stakeholdern und Marktsituation.</p><p> Der größte Zeitgewinn entsteht danach – weil Entscheidungen schneller werden und Diskussionen aufhören.</p><p></p>"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:4.text"
      realName: "text"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>In einem ersten Workshop: <strong>30–60 Minuten</strong> für die Grundstruktur.</p><p> Für die finale Ausarbeitung: <strong>1–2 Tage</strong>, abhängig von Branche, Stakeholdern und Marktsituation.</p><p> Der größte Zeitgewinn entsteht danach – weil Entscheidungen schneller werden und Diskussionen aufhören.</p><p></p>"
    }
    "content:26.accordion:5.headline" => Pimcore\Model\Document\Editable\Input {#2363
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:5.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Muss man Markenachsen irgendwann anpassen?"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:5.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Muss man Markenachsen irgendwann anpassen?"
    }
    "content:26.accordion:5.text" => Pimcore\Model\Document\Editable\Wysiwyg {#2364
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:5.text"
      #realName: "text"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Ja – aber selten.</p><p> Markenachsen sind kein Kampagnenwerkzeug, sondern ein struktureller Leitfaden.</p><p> Sie werden angepasst, wenn sich Markt, Zielgruppe oder Organisationskultur so stark verändern, dass die alte Achse nicht mehr trägt.</p><p> Eine Achse darf verfeinert werden – sie sollte aber nicht ständig wechseln.</p><p></p>"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:5.text"
      realName: "text"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Ja – aber selten.</p><p> Markenachsen sind kein Kampagnenwerkzeug, sondern ein struktureller Leitfaden.</p><p> Sie werden angepasst, wenn sich Markt, Zielgruppe oder Organisationskultur so stark verändern, dass die alte Achse nicht mehr trägt.</p><p> Eine Achse darf verfeinert werden – sie sollte aber nicht ständig wechseln.</p><p></p>"
    }
    "content:26.accordion:6.headline" => Pimcore\Model\Document\Editable\Input {#2365
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:6.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Wie misst man, ob die gewählte Achse funktioniert?"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:6.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Wie misst man, ob die gewählte Achse funktioniert?"
    }
    "content:26.accordion:6.text" => Pimcore\Model\Document\Editable\Wysiwyg {#2366
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:6.text"
      #realName: "text"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Über vier Ebenen:</p><ul><li><strong>Implizite Tests</strong> (Assoziationen, Reaktionszeiten)</li><li><strong>Explizite Befragungen</strong> (semantische Differenziale)</li><li><strong>Kommunikationsanalyse</strong> (passt Content zur Achse?)</li><li><strong>Geschäftszahlen</strong> (Preisbereitschaft, Conversion, Leads, Empfehlungen)</li><li> Wenn alle vier Ebenen dieselbe Richtung zeigen, sitzt die Achse.</li></ul><p></p><p></p>"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:6.text"
      realName: "text"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Über vier Ebenen:</p><ul><li><strong>Implizite Tests</strong> (Assoziationen, Reaktionszeiten)</li><li><strong>Explizite Befragungen</strong> (semantische Differenziale)</li><li><strong>Kommunikationsanalyse</strong> (passt Content zur Achse?)</li><li><strong>Geschäftszahlen</strong> (Preisbereitschaft, Conversion, Leads, Empfehlungen)</li><li> Wenn alle vier Ebenen dieselbe Richtung zeigen, sitzt die Achse.</li></ul><p></p><p></p>"
    }
    "content:26.accordion:7.headline" => Pimcore\Model\Document\Editable\Input {#2367
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:7.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Wie wirken Markenachsen konkret auf Marketing und Vertrieb?"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:7.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Wie wirken Markenachsen konkret auf Marketing und Vertrieb?"
    }
    "content:26.accordion:7.text" => Pimcore\Model\Document\Editable\Wysiwyg {#2368
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:7.text"
      #realName: "text"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<ul><li>Im <strong>Marketing</strong> bestimmen Achsen Bildwelt, Tonalität, Argumentation und Storyline.</li><li>Im <strong>Vertrieb</strong> definieren sie, welche Argumente wirken und welche Vertrauen zerstören.</li><li>In <strong>Kampagnen</strong> verhindern sie Fehlinterpretationen und erhöhen Wiedererkennung.</li><li>Auf <strong>Webseiten</strong> steuern sie Struktur, Informationsfluss und UX.</li><li>In <strong>Social Media</strong> verhindern sie, dass jeder Post wie ein anderes Unternehmen wirkt.</li><li> Das Ergebnis: weniger Aufwand, weniger Diskussionen, mehr Wirkung.</li></ul><p></p><p></p>"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:7.text"
      realName: "text"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<ul><li>Im <strong>Marketing</strong> bestimmen Achsen Bildwelt, Tonalität, Argumentation und Storyline.</li><li>Im <strong>Vertrieb</strong> definieren sie, welche Argumente wirken und welche Vertrauen zerstören.</li><li>In <strong>Kampagnen</strong> verhindern sie Fehlinterpretationen und erhöhen Wiedererkennung.</li><li>Auf <strong>Webseiten</strong> steuern sie Struktur, Informationsfluss und UX.</li><li>In <strong>Social Media</strong> verhindern sie, dass jeder Post wie ein anderes Unternehmen wirkt.</li><li> Das Ergebnis: weniger Aufwand, weniger Diskussionen, mehr Wirkung.</li></ul><p></p><p></p>"
    }
    "content:26.accordion:8.headline" => Pimcore\Model\Document\Editable\Input {#2353
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:8.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Was passiert, wenn man die falsche Achse wählt?"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:8.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Was passiert, wenn man die falsche Achse wählt?"
    }
    "content:26.accordion:8.text" => Pimcore\Model\Document\Editable\Wysiwyg {#2352
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:8.text"
      #realName: "text"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Ein Unternehmen wird falsch eingeordnet – und Kommunikation wirkt dagegen statt dafür.</p><p> Das führt zu:</p><ul><li>unglaubwürdigen Botschaften</li><li>steigenden Kommunikationskosten</li><li>permanentem Preisdruck</li><li>driftender Markenwahrnehmung</li><li>sinkender Wiedererkennung</li><li>internen Konflikten</li><li>strategischen Fehlentscheidungen</li><li> Die Marke tritt langfristig auf der Stelle, weil alle Maßnahmen gegen das falsche Bild anarbeiten müssen.</li></ul><p></p><p></p>"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:8.text"
      realName: "text"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Ein Unternehmen wird falsch eingeordnet – und Kommunikation wirkt dagegen statt dafür.</p><p> Das führt zu:</p><ul><li>unglaubwürdigen Botschaften</li><li>steigenden Kommunikationskosten</li><li>permanentem Preisdruck</li><li>driftender Markenwahrnehmung</li><li>sinkender Wiedererkennung</li><li>internen Konflikten</li><li>strategischen Fehlentscheidungen</li><li> Die Marke tritt langfristig auf der Stelle, weil alle Maßnahmen gegen das falsche Bild anarbeiten müssen.</li></ul><p></p><p></p>"
    }
    "content:26.accordion:9.headline" => Pimcore\Model\Document\Editable\Input {#2351
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:9.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Wie findet man die richtige Achse für die Marke?"
      config: []
      label: null
      dialogDescription: null
      name: "content:26.accordion:9.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
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      text: "Wie findet man die richtige Achse für die Marke?"
    }
    "content:26.accordion:9.text" => Pimcore\Model\Document\Editable\Wysiwyg {#2350
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:26.accordion:9.text"
      #realName: "text"
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Die passende Achse ergibt sich aus vier Faktoren:</p><ol><li><strong>Unternehmensphase</strong> (Start, Wachstum, Reife)</li><li><strong>Branchenlogik</strong> (Preisfokus, Vertrauensfokus, Beratungsfokus)</li><li><strong>Zielgruppenreife</strong> (Uninformiert, vergleichend, kompetent)</li><li><strong>Wahrgenommene Stärke/Schwäche</strong> (Gefahr falscher Einordnung)</li><li> Eine Achse ist dann richtig, wenn sie Differenzierung ermöglicht, Vertrauen unterstützt und authentisch zur Kultur passt.</li></ol><p></p><p></p>"
      config: []
      label: null
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Die passende Achse ergibt sich aus vier Faktoren:</p><ol><li><strong>Unternehmensphase</strong> (Start, Wachstum, Reife)</li><li><strong>Branchenlogik</strong> (Preisfokus, Vertrauensfokus, Beratungsfokus)</li><li><strong>Zielgruppenreife</strong> (Uninformiert, vergleichend, kompetent)</li><li><strong>Wahrgenommene Stärke/Schwäche</strong> (Gefahr falscher Einordnung)</li><li> Eine Achse ist dann richtig, wenn sie Differenzierung ermöglicht, Vertrauen unterstützt und authentisch zur Kultur passt.</li></ol><p></p><p></p>"
    }
    "content:27.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2349
      #dao: null
      #config: [
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      #label: null
      #dialogDescription: null
      #name: "content:27.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Manche Unternehmen wollen „auf möglichst vielen Achsen gut dastehen“.</p><p>Das Ergebnis: Überforderung.</p><p>Eine Marke, die überall sein will, landet automatisch in der Mitte des Marktes – dort, wo Preis der stärkste Faktor wird.</p><p></p>"
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      label: null
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      name: "content:27.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Manche Unternehmen wollen „auf möglichst vielen Achsen gut dastehen“.</p><p>Das Ergebnis: Überforderung.</p><p>Eine Marke, die überall sein will, landet automatisch in der Mitte des Marktes – dort, wo Preis der stärkste Faktor wird.</p><p></p>"
    }
    "content:27.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2348
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:27.fadeIn_direction"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #text: ""
      config: []
      label: null
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      name: "content:27.fadeIn_direction"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:27.headline" => Pimcore\Model\Document\Editable\Input {#2347
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
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      #name: "content:27.headline"
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      -parentBlockNames: []
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Zu viele Achsen"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:27.headline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Zu viele Achsen"
    }
    "content:27.icon" => Pimcore\Model\Document\Editable\Image {#2346
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
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      #label: null
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      #name: "content:27.icon"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
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      #cropPercent: false
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      #hotspots: []
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      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
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      label: null
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      name: "content:27.icon"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
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      cropPercent: false
      cropWidth: 0.0
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      cropTop: 0.0
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:27.pic" => Pimcore\Model\Document\Editable\Checkbox {#2345
      #dao: null
      #config: []
      #label: null
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      #name: "content:27.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:27.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
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    "content:27.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2344
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:27.prehead"
      #realName: ""
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      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:27.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
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    "content:27.preheadline" => Pimcore\Model\Document\Editable\Input {#2343
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:27.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
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      #text: "8.2"
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        "height" => 50
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      label: null
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      name: "content:27.preheadline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "8.2"
    }
    "content:27.text_direction" => Pimcore\Model\Document\Editable\Select {#2342
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:27.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:27.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:28.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2341
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:28.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Die häufigste Ursache für verpuffende Kommunikation.</p><p>Wenn eine Marke auf einer Achse kommuniziert, die ihrer realen Wahrnehmung widerspricht, wirkt sie unglaubwürdig – egal wie hochwertig das Design ist.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:28.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Die häufigste Ursache für verpuffende Kommunikation.</p><p>Wenn eine Marke auf einer Achse kommuniziert, die ihrer realen Wahrnehmung widerspricht, wirkt sie unglaubwürdig – egal wie hochwertig das Design ist.</p><p></p>"
    }
    "content:28.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2340
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:28.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:28.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:28.headline" => Pimcore\Model\Document\Editable\Input {#2339
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:28.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Falsche Achsenwahl"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:28.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Falsche Achsenwahl"
    }
    "content:28.icon" => Pimcore\Model\Document\Editable\Image {#2338
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
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      #name: "content:28.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
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      -editableDefinitionCollector: null
      #id: null
      #alt: ""
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      #cropPercent: false
      #cropWidth: 0.0
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      #cropTop: 0.0
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      #hotspots: []
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      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
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      label: null
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      name: "content:28.icon"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
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      cropPercent: false
      cropWidth: 0.0
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      cropTop: 0.0
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:28.pic" => Pimcore\Model\Document\Editable\Checkbox {#2337
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:28.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:28.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:28.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2336
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:28.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:28.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:28.preheadline" => Pimcore\Model\Document\Editable\Input {#2335
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:28.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "8.3"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
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      name: "content:28.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "8.3"
    }
    "content:28.text_direction" => Pimcore\Model\Document\Editable\Select {#2334
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:28.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:28.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:29.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2333
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:29.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Markenachsen sind ein starkes Werkzeug – aber nur, wenn sie korrekt eingesetzt werden. Die folgenden Fehler sind in der Praxis am häufigsten und verursachen die größten Schäden.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:29.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Markenachsen sind ein starkes Werkzeug – aber nur, wenn sie korrekt eingesetzt werden. Die folgenden Fehler sind in der Praxis am häufigsten und verursachen die größten Schäden.</p><p></p>"
    }
    "content:29.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2332
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:29.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:29.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:29.headline" => Pimcore\Model\Document\Editable\Input {#2331
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:29.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Typische Fehler bei Markenachsen"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:29.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Typische Fehler bei Markenachsen"
    }
    "content:29.icon" => Pimcore\Model\Document\Editable\Image {#2330
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:29.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
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      #cropPercent: false
      #cropWidth: 0.0
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      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:29.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:29.pic" => Pimcore\Model\Document\Editable\Checkbox {#2329
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:29.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:29.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:29.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2328
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:29.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:29.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:29.preheadline" => Pimcore\Model\Document\Editable\Input {#2327
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:29.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "8."
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:29.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "8."
    }
    "content:29.text_direction" => Pimcore\Model\Document\Editable\Select {#2326
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:29.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:29.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:3.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2325
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:3.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Nicht jede Marke braucht alle Achsen gleichzeitig – und nicht jede Achse ist in jeder Phase gleich wirksam. Die Wahl der richtigen Achse entscheidet darüber, ob Kommunikation wirkt oder ins Leere läuft. Die folgenden Faktoren helfen, die passende Achse zur richtigen Zeit einzusetzen.</p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:3.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Nicht jede Marke braucht alle Achsen gleichzeitig – und nicht jede Achse ist in jeder Phase gleich wirksam. Die Wahl der richtigen Achse entscheidet darüber, ob Kommunikation wirkt oder ins Leere läuft. Die folgenden Faktoren helfen, die passende Achse zur richtigen Zeit einzusetzen.</p>"
    }
    "content:3.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2324
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:3.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:3.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:3.headline" => Pimcore\Model\Document\Editable\Input {#2323
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:3.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Achsenwahl: Wann man welche Achse nutzt"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:3.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Achsenwahl: Wann man welche Achse nutzt"
    }
    "content:3.pic" => Pimcore\Model\Document\Editable\Checkbox {#2322
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:3.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: false
      config: []
      label: null
      dialogDescription: null
      name: "content:3.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: false
    }
    "content:3.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2321
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:3.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:3.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:3.preheadline" => Pimcore\Model\Document\Editable\Input {#2320
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:3.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "6"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:3.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "6"
    }
    "content:3.text_direction" => Pimcore\Model\Document\Editable\Select {#2319
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:3.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:3.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:30.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2318
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:30.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Wenn Marken sich auf Achsen wie „modern“, „gut“, „innovativ“ oder „kundenfreundlich“ verorten, entsteht keine Differenzierung.</p><p> Diese Begriffe sind nichts weiter als Absichtserklärungen – sie beschreiben alles und nichts.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:30.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Wenn Marken sich auf Achsen wie „modern“, „gut“, „innovativ“ oder „kundenfreundlich“ verorten, entsteht keine Differenzierung.</p><p> Diese Begriffe sind nichts weiter als Absichtserklärungen – sie beschreiben alles und nichts.</p><p></p>"
    }
    "content:30.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2317
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:30.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:30.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:30.headline" => Pimcore\Model\Document\Editable\Input {#2316
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:30.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Zu generische Achsen"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:30.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Zu generische Achsen"
    }
    "content:30.icon" => Pimcore\Model\Document\Editable\Image {#2315
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:30.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:30.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:30.pic" => Pimcore\Model\Document\Editable\Checkbox {#2314
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:30.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:30.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:30.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2313
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:30.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:30.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:30.preheadline" => Pimcore\Model\Document\Editable\Input {#2312
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:30.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "8.1"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:30.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "8.1"
    }
    "content:30.text_direction" => Pimcore\Model\Document\Editable\Select {#2311
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:30.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:30.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:31.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2310
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:31.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Eine Beratungsfirma kommunizierte gleichzeitig fachlich und emotional – ohne klare Linie.</p><p>Der Effekt: Verwirrung.</p><p>Die Entscheidung: Messaging klar trennen.</p><p>Neue Achse:</p><ul><li><strong>Messaging-Achse:</strong> Präzision ↔ Haltung → eindeutig auf „präzise, sachlich, souverän“</li></ul><p>Ergebnis: Absprungquote auf Landingpages halbiert, deutlich klarere Wahrnehmung im Erstgespräch.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:31.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Eine Beratungsfirma kommunizierte gleichzeitig fachlich und emotional – ohne klare Linie.</p><p>Der Effekt: Verwirrung.</p><p>Die Entscheidung: Messaging klar trennen.</p><p>Neue Achse:</p><ul><li><strong>Messaging-Achse:</strong> Präzision ↔ Haltung → eindeutig auf „präzise, sachlich, souverän“</li></ul><p>Ergebnis: Absprungquote auf Landingpages halbiert, deutlich klarere Wahrnehmung im Erstgespräch.</p><p></p>"
    }
    "content:31.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2309
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:31.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:31.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:31.headline" => Pimcore\Model\Document\Editable\Input {#2308
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:31.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Beratung (Messaging-Achse)"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:31.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Beratung (Messaging-Achse)"
    }
    "content:31.icon" => Pimcore\Model\Document\Editable\Image {#2307
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:31.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:31.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:31.pic" => Pimcore\Model\Document\Editable\Checkbox {#2306
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:31.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:31.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:31.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2305
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:31.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:31.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:31.preheadline" => Pimcore\Model\Document\Editable\Input {#2304
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:31.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "7.3 Beispiel Premium-Dienstleistung –"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:31.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "7.3 Beispiel Premium-Dienstleistung –"
    }
    "content:31.text_direction" => Pimcore\Model\Document\Editable\Select {#2303
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:31.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:31.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:32.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2302
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:32.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Ein Unternehmen wollte sich als innovativ darstellen, obwohl der Markt es als verlässlich und erfahren wahrnahm.</p><p>Es wurde eine Innovationskampagne gestartet – aber sie wirkte unglaubwürdig.</p><p>Warum?</p><p>Die gewählte Achse widersprach der realen Wahrnehmung.</p><p>Das Ergebnis:</p><ul><li>Kampagnenkosten hoch</li><li>Wirkung gering</li><li>Verwirrung bei Bestandskunden</li><li>Vertrauensverlust, weil die Kommunikation „nicht zum Unternehmen passte“</li></ul><p></p><p>Erst die Rückkehr auf eine passende Achse machte die Marke wieder glaubwürdig.</p>"
      config: [
        "height" => 200
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      label: null
      dialogDescription: null
      name: "content:32.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Ein Unternehmen wollte sich als innovativ darstellen, obwohl der Markt es als verlässlich und erfahren wahrnahm.</p><p>Es wurde eine Innovationskampagne gestartet – aber sie wirkte unglaubwürdig.</p><p>Warum?</p><p>Die gewählte Achse widersprach der realen Wahrnehmung.</p><p>Das Ergebnis:</p><ul><li>Kampagnenkosten hoch</li><li>Wirkung gering</li><li>Verwirrung bei Bestandskunden</li><li>Vertrauensverlust, weil die Kommunikation „nicht zum Unternehmen passte“</li></ul><p></p><p>Erst die Rückkehr auf eine passende Achse machte die Marke wieder glaubwürdig.</p>"
    }
    "content:32.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2301
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:32.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:32.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:32.headline" => Pimcore\Model\Document\Editable\Input {#2300
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:32.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Falsche Achse, falsche Wirkung"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:32.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Falsche Achse, falsche Wirkung"
    }
    "content:32.icon" => Pimcore\Model\Document\Editable\Image {#2299
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:32.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
      #cropHeight: 0.0
      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:32.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:32.pic" => Pimcore\Model\Document\Editable\Checkbox {#2298
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:32.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:32.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:32.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2297
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:32.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:32.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:32.preheadline" => Pimcore\Model\Document\Editable\Input {#2296
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:32.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "7.4 Fehlerbeispiel"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:32.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "7.4 Fehlerbeispiel"
    }
    "content:32.text_direction" => Pimcore\Model\Document\Editable\Select {#2295
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:32.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:32.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:33.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2294
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:33.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Ein regionales Handwerksunternehmen war technisch top, wurde aber als „unpersönlich“ wahrgenommen.</p><p>Die Analyse zeigte:</p><p>Technik war stark – Vertrauen war schwach.</p><p>Neue Achse:</p><ul><li><strong>Psychologische Achse:</strong> Sicherheit ↔ Risiko → Positionierung auf „verlässlich, zugewandt, sauber“</li></ul><p>Ergebnis: höhere Abschlussrate bei Erstkontakten und mehr Weiterempfehlungen.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:33.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Ein regionales Handwerksunternehmen war technisch top, wurde aber als „unpersönlich“ wahrgenommen.</p><p>Die Analyse zeigte:</p><p>Technik war stark – Vertrauen war schwach.</p><p>Neue Achse:</p><ul><li><strong>Psychologische Achse:</strong> Sicherheit ↔ Risiko → Positionierung auf „verlässlich, zugewandt, sauber“</li></ul><p>Ergebnis: höhere Abschlussrate bei Erstkontakten und mehr Weiterempfehlungen.</p><p></p>"
    }
    "content:33.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2293
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:33.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:33.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:33.headline" => Pimcore\Model\Document\Editable\Input {#2292
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:33.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Sanitär/Heizung (Wahrnehmungsachse)"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:33.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Sanitär/Heizung (Wahrnehmungsachse)"
    }
    "content:33.icon" => Pimcore\Model\Document\Editable\Image {#2291
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:33.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
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      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
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      label: null
      dialogDescription: null
      name: "content:33.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
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      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:33.pic" => Pimcore\Model\Document\Editable\Checkbox {#2290
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:33.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:33.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:33.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2289
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:33.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:33.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:33.preheadline" => Pimcore\Model\Document\Editable\Input {#2288
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:33.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "7.2 Beispiel Handwerk"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:33.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "7.2 Beispiel Handwerk"
    }
    "content:33.text_direction" => Pimcore\Model\Document\Editable\Select {#2287
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:33.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:33.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:34.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2286
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:34.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Ein mittelständischer Maschinenbauer kommunizierte jahrelang über technische Daten. Im Markt war er „solide“, aber nicht unterscheidbar.</p><p>Die Analyse zeigte:</p><p>Marktseitig stand er deutlich auf der Qualitätsachse – psychologisch jedoch auf <em>Distanz</em>.</p><p>Neue Achsen:</p><ul><li><strong>Marktachse:</strong> Qualität ↔ Preis → klare Verortung als Premiumanbieter</li><li><strong>Wahrnehmungsachse:</strong> Nähe ↔ Distanz → Wechsel Richtung „partnerschaftlich, zugänglich“</li></ul><p>Ergebnis: deutlich höhere Angebotsquote und weniger Preisdruck im Vertrieb.</p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:34.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Ein mittelständischer Maschinenbauer kommunizierte jahrelang über technische Daten. Im Markt war er „solide“, aber nicht unterscheidbar.</p><p>Die Analyse zeigte:</p><p>Marktseitig stand er deutlich auf der Qualitätsachse – psychologisch jedoch auf <em>Distanz</em>.</p><p>Neue Achsen:</p><ul><li><strong>Marktachse:</strong> Qualität ↔ Preis → klare Verortung als Premiumanbieter</li><li><strong>Wahrnehmungsachse:</strong> Nähe ↔ Distanz → Wechsel Richtung „partnerschaftlich, zugänglich“</li></ul><p>Ergebnis: deutlich höhere Angebotsquote und weniger Preisdruck im Vertrieb.</p>"
    }
    "content:34.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2285
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:34.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:34.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:34.headline" => Pimcore\Model\Document\Editable\Input {#2284
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:34.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Maschinenbau (Marktachse + Wahrnehmungsachse)"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:34.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Maschinenbau (Marktachse + Wahrnehmungsachse)"
    }
    "content:34.icon" => Pimcore\Model\Document\Editable\Image {#2283
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:34.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
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      config: [
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      label: null
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      id: null
      alt: ""
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    "content:34.pic" => Pimcore\Model\Document\Editable\Checkbox {#2369
      #dao: null
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      config: []
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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    "content:34.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2370
      #dao: null
      #config: []
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      config: []
      label: null
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      name: "content:34.prehead"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:34.preheadline" => Pimcore\Model\Document\Editable\Input {#2371
      #dao: null
      #config: [
        "height" => 50
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      #editmode: false
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      #text: "7.1 Beispiel B2B"
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        "height" => 50
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      label: null
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      inDialogBox: null
      text: "7.1 Beispiel B2B"
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    "content:34.text_direction" => Pimcore\Model\Document\Editable\Select {#2372
      #dao: null
      #config: []
      #label: null
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      #name: "content:34.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      text: "row"
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    "content:35.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2373
      #dao: null
      #config: [
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      #label: null
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      #name: "content:35.description"
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      -editableDefinitionCollector: null
      #text: "<p>Markenachsen müssen nicht nur nach außen stimmen – sie müssen <strong>auch zu Menschen und Prozessen im Unternehmen passen</strong>.</p><ul><li>Dominante Persönlichkeiten → klare Messaging-Achse</li><li>Technische Teams → starke Marktachse</li><li>Familienunternehmen → Nähe-, Vertrauen- oder Werteachsen</li></ul><p>Eine Achse ist nur so stark wie die Organisation, die sie trägt.</p><p></p>"
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      label: null
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Markenachsen müssen nicht nur nach außen stimmen – sie müssen <strong>auch zu Menschen und Prozessen im Unternehmen passen</strong>.</p><ul><li>Dominante Persönlichkeiten → klare Messaging-Achse</li><li>Technische Teams → starke Marktachse</li><li>Familienunternehmen → Nähe-, Vertrauen- oder Werteachsen</li></ul><p>Eine Achse ist nur so stark wie die Organisation, die sie trägt.</p><p></p>"
    }
    "content:35.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2374
      #dao: null
      #config: []
      #label: null
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      #name: "content:35.fadeIn_direction"
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      config: []
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      name: "content:35.fadeIn_direction"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:35.headline" => Pimcore\Model\Document\Editable\Input {#2375
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
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      #label: null
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      #name: "content:35.headline"
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      -parentBlockNames: []
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Interne Kultur"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:35.headline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Interne Kultur"
    }
    "content:35.icon" => Pimcore\Model\Document\Editable\Image {#2376
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
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      #label: null
      #dialogDescription: null
      #name: "content:35.icon"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #id: null
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      #hotspots: []
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      config: [
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      label: null
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      name: "content:35.icon"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
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      cropPercent: false
      cropWidth: 0.0
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:35.pic" => Pimcore\Model\Document\Editable\Checkbox {#2377
      #dao: null
      #config: []
      #label: null
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      #name: "content:35.pic"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #value: true
      config: []
      label: null
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      name: "content:35.pic"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:35.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2378
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:35.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:35.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:35.preheadline" => Pimcore\Model\Document\Editable\Input {#2379
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:35.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "6.6"
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      label: null
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      name: "content:35.preheadline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "6.6"
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    "content:35.text_direction" => Pimcore\Model\Document\Editable\Select {#2380
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:35.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
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      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
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      name: "content:35.text_direction"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
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    "content:36.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2381
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:36.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p><strong>Schnellentscheidungen:</strong></p><p> Psychologische Achse. Emotion schlägt Analyse.</p><p><strong>Langsame, rationale Entscheidungen:</strong></p><p> Messaging-Achse. Argumente, Nutzen, Belege.</p><p><strong>Vergleichskäufe:</strong></p><p> Marktachse. Wettbewerbsabstand sichtbar machen.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:36.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p><strong>Schnellentscheidungen:</strong></p><p> Psychologische Achse. Emotion schlägt Analyse.</p><p><strong>Langsame, rationale Entscheidungen:</strong></p><p> Messaging-Achse. Argumente, Nutzen, Belege.</p><p><strong>Vergleichskäufe:</strong></p><p> Marktachse. Wettbewerbsabstand sichtbar machen.</p><p></p>"
    }
    "content:36.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2382
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:36.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:36.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:36.headline" => Pimcore\Model\Document\Editable\Input {#2383
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:36.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Kaufentscheidungsprozesse"
      config: [
        "height" => 100
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      ]
      label: null
      dialogDescription: null
      name: "content:36.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Kaufentscheidungsprozesse"
    }
    "content:36.icon" => Pimcore\Model\Document\Editable\Image {#2384
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
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      #label: null
      #dialogDescription: null
      #name: "content:36.icon"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
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      #cropTop: 0.0
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      #hotspots: []
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      #thumbnail: null
      config: [
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      ]
      label: null
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      name: "content:36.icon"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
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      cropTop: 0.0
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:36.pic" => Pimcore\Model\Document\Editable\Checkbox {#2385
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:36.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:36.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:36.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2386
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:36.prehead"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:36.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:36.preheadline" => Pimcore\Model\Document\Editable\Input {#2387
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:36.preheadline"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "6.4"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:36.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "6.4"
    }
    "content:36.text_direction" => Pimcore\Model\Document\Editable\Select {#2388
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:36.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:36.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:37.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2389
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:37.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p><strong>Hohe Konkurrenz:</strong></p><p> Marktachse &#43; Messaging-Achse.</p><p> Man braucht Abstand <em>und</em> eine klare Kommunikationslinie.</p><p><strong>Nischenmarkt:</strong></p><p> Psychologische Achse.</p><p> Hier entscheidet die Passung von Gefühl, Haltung und Kompetenz.</p><p></p>"
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      label: null
      dialogDescription: null
      name: "content:37.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p><strong>Hohe Konkurrenz:</strong></p><p> Marktachse &#43; Messaging-Achse.</p><p> Man braucht Abstand <em>und</em> eine klare Kommunikationslinie.</p><p><strong>Nischenmarkt:</strong></p><p> Psychologische Achse.</p><p> Hier entscheidet die Passung von Gefühl, Haltung und Kompetenz.</p><p></p>"
    }
    "content:37.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2390
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:37.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:37.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:37.headline" => Pimcore\Model\Document\Editable\Input {#2391
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:37.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Wettbewerbsintensität"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:37.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Wettbewerbsintensität"
    }
    "content:37.icon" => Pimcore\Model\Document\Editable\Image {#2392
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
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      #label: null
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      #name: "content:37.icon"
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      -parentBlockNames: []
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      #hotspots: []
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      config: [
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      label: null
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      name: "content:37.icon"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:37.pic" => Pimcore\Model\Document\Editable\Checkbox {#2393
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:37.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:37.pic"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:37.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2394
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:37.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:37.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:37.preheadline" => Pimcore\Model\Document\Editable\Input {#2395
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:37.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "6.5"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:37.preheadline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "6.5"
    }
    "content:37.text_direction" => Pimcore\Model\Document\Editable\Select {#2396
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:37.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:37.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:38.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2397
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:38.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p><strong>Uninformierte Zielgruppe:</strong></p><p>Marktachse → Orientierung schaffen („Was ist das? Warum relevant?“).</p><p><strong>Vergleichende Zielgruppe:</strong></p><p>Wahrnehmungsachse → implizite Entscheidungshilfen („Fühlt sich vertrauenswürdig an?“).</p><p><strong>Kompetente Zielgruppe:</strong></p><p>Messaging-Achse → Argumentation, Präzision, Fachlichkeit.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:38.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p><strong>Uninformierte Zielgruppe:</strong></p><p>Marktachse → Orientierung schaffen („Was ist das? Warum relevant?“).</p><p><strong>Vergleichende Zielgruppe:</strong></p><p>Wahrnehmungsachse → implizite Entscheidungshilfen („Fühlt sich vertrauenswürdig an?“).</p><p><strong>Kompetente Zielgruppe:</strong></p><p>Messaging-Achse → Argumentation, Präzision, Fachlichkeit.</p><p></p>"
    }
    "content:38.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2398
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:38.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:38.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:38.headline" => Pimcore\Model\Document\Editable\Input {#2399
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:38.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Zielgruppenreife"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:38.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Zielgruppenreife"
    }
    "content:38.icon" => Pimcore\Model\Document\Editable\Image {#2400
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:38.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
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      #cropPercent: false
      #cropWidth: 0.0
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      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:38.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:38.pic" => Pimcore\Model\Document\Editable\Checkbox {#2401
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:38.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:38.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:38.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2402
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:38.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:38.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:38.preheadline" => Pimcore\Model\Document\Editable\Input {#2403
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:38.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "6.3"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:38.preheadline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "6.3"
    }
    "content:38.text_direction" => Pimcore\Model\Document\Editable\Select {#2404
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:38.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:38.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:39.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2405
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:39.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p><strong>Preisgetriebene Märkte:</strong></p><p>Marktachse ist dominant. Ohne klare Differenzierung gegen billigere Anbieter geht jede Kommunikation unter.</p><p><strong>Vertrauensmärkte (Medizin, Finanzen, Handwerk):</strong></p><p>Psychologische Achse ist entscheidend. Sicherheit, Nähe und Kompetenz schlagen jedes Feature.</p><p><strong>Wissens- und Beratungsbranchen:</strong></p><p>Messaging-Achse dominiert. Marken leben von Tonalität, Klarheit, Haltung und Argumentation.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:39.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p><strong>Preisgetriebene Märkte:</strong></p><p>Marktachse ist dominant. Ohne klare Differenzierung gegen billigere Anbieter geht jede Kommunikation unter.</p><p><strong>Vertrauensmärkte (Medizin, Finanzen, Handwerk):</strong></p><p>Psychologische Achse ist entscheidend. Sicherheit, Nähe und Kompetenz schlagen jedes Feature.</p><p><strong>Wissens- und Beratungsbranchen:</strong></p><p>Messaging-Achse dominiert. Marken leben von Tonalität, Klarheit, Haltung und Argumentation.</p><p></p>"
    }
    "content:39.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2406
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:39.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:39.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:39.headline" => Pimcore\Model\Document\Editable\Input {#2407
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:39.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Branchenlogik"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:39.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Branchenlogik"
    }
    "content:39.icon" => Pimcore\Model\Document\Editable\Image {#2408
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:39.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
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      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
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      label: null
      dialogDescription: null
      name: "content:39.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:39.pic" => Pimcore\Model\Document\Editable\Checkbox {#2409
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:39.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:39.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:39.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2410
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:39.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:39.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:39.preheadline" => Pimcore\Model\Document\Editable\Input {#2411
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:39.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "6.2"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:39.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "6.2"
    }
    "content:39.text_direction" => Pimcore\Model\Document\Editable\Select {#2412
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:39.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:39.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
    }
    "content:4.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2413
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:4.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Marketing will modern wirken, Vertrieb kommuniziert Sicherheit, Geschäftsführung betont Tradition.</p><p> Solche Spannungen entstehen, wenn keine gemeinsame Achse definiert ist – und sie zerstören jede Konsistenz nach außen.</p><h2></h2>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:4.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Marketing will modern wirken, Vertrieb kommuniziert Sicherheit, Geschäftsführung betont Tradition.</p><p> Solche Spannungen entstehen, wenn keine gemeinsame Achse definiert ist – und sie zerstören jede Konsistenz nach außen.</p><h2></h2>"
    }
    "content:4.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2414
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:4.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:4.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
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    "content:41.content" => Pimcore\Model\Document\Editable\Wysiwyg {#2429
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      #text: "<h2>Verwandte Indights und Playbooks:</h2><p><strong><a href="/de/playbooks/wahrnehmung-psychologie/noise-wahrnehmung" rel="noopener noreferrer" target="_blank">Noise – Wahrnehmung</a></strong></p><p><strong><a href="/de/playbooks/wahrnehmung-psychologie" rel="noopener noreferrer" target="_blank">Wahrnehmung &amp; Psychologie</a></strong></p><p><strong><a href="/de/insights/entscheidungen-mit-langzeitwirkung/cms-wordpress-pimcore" rel="noopener noreferrer" target="_blank">CMS: WordPress vs. Pimcore</a></strong></p><p><strong><a href="/de/insights/entscheidungen-mit-langzeitwirkung/agentur-auswaehlen" rel="noopener noreferrer" target="_blank">Agenturauswahl </a></strong></p><p><strong><a href="/de/insights/wahrnehmung-signale-medien/mittelmass" rel="noopener noreferrer" target="_blank">Operation Mittelmaß?</a></strong></p><p><strong><a href="/de/insights/entscheidungen-mit-langzeitwirkung/briefing" rel="noopener noreferrer" target="_blank">Perfektes Briefing</a></strong></p><p></p><h2>Abgrenzung zum Limbic®-Modell (Häusel)</h2><p>Die im Playbook beschriebenen Markenachsen basieren auf Marktlogik, Wahrnehmungspsychologie und Messaging-Strukturen.</p><p>Das Limbic®-Modell nach Häusel arbeitet dagegen auf einer neuropsychologischen Ebene: Es beschreibt <strong>Motive</strong>, nicht Positionierungen oder Kommunikationslinien.</p><p>Beide Systeme ergänzen sich, verfolgen aber unterschiedliche Zwecke.</p><p>Markenachsen steuern <strong>Wahrnehmung, Argumentation und Differenzierung</strong>.</p><p>Das Limbic®-Modell erklärt <strong>Kaufmotive, emotionale Trigger und Zielgruppentypologien</strong>.</p><p>Für eine vollständige Markenführung können beide Modelle kombiniert werden – aber sie sollten nicht vermischt werden.</p><p></p><h2>Abgrenzung zum <span style="background-color: rgb(255, 255, 255); color: rgb(19, 19, 19);">Marken-Positionierungsradar</span></h2><p>Das Marken-Positionierungsradar, auch oft als Positionierungsspinne, Radar Chart, Spider Chart, Polar Chart oder Positionierungsraster (radial) zeigt, wo eine Marke wirklich steht – nicht im Organigramm, sondern im Kopf der Menschen. Er macht sichtbar, was oft unsichtbar bleibt: Wie eindeutig, wie scharf und wie unterscheidbar eine Marke im Markt wahrgenommen wird. Wer hier Klarheit hat, spart Budget, gewinnt Geschwindigkeit und kommuniziert konsistent über jeden Touchpoint. Ohne eine präzise Positionierung bleibt jede Kampagne ein Einzelkämpfer. Mit ihr wird jedes Signal zum Verstärker.</p>"
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      text: "<h2>Verwandte Indights und Playbooks:</h2><p><strong><a href="/de/playbooks/wahrnehmung-psychologie/noise-wahrnehmung" rel="noopener noreferrer" target="_blank">Noise – Wahrnehmung</a></strong></p><p><strong><a href="/de/playbooks/wahrnehmung-psychologie" rel="noopener noreferrer" target="_blank">Wahrnehmung &amp; Psychologie</a></strong></p><p><strong><a href="/de/insights/entscheidungen-mit-langzeitwirkung/cms-wordpress-pimcore" rel="noopener noreferrer" target="_blank">CMS: WordPress vs. Pimcore</a></strong></p><p><strong><a href="/de/insights/entscheidungen-mit-langzeitwirkung/agentur-auswaehlen" rel="noopener noreferrer" target="_blank">Agenturauswahl </a></strong></p><p><strong><a href="/de/insights/wahrnehmung-signale-medien/mittelmass" rel="noopener noreferrer" target="_blank">Operation Mittelmaß?</a></strong></p><p><strong><a href="/de/insights/entscheidungen-mit-langzeitwirkung/briefing" rel="noopener noreferrer" target="_blank">Perfektes Briefing</a></strong></p><p></p><h2>Abgrenzung zum Limbic®-Modell (Häusel)</h2><p>Die im Playbook beschriebenen Markenachsen basieren auf Marktlogik, Wahrnehmungspsychologie und Messaging-Strukturen.</p><p>Das Limbic®-Modell nach Häusel arbeitet dagegen auf einer neuropsychologischen Ebene: Es beschreibt <strong>Motive</strong>, nicht Positionierungen oder Kommunikationslinien.</p><p>Beide Systeme ergänzen sich, verfolgen aber unterschiedliche Zwecke.</p><p>Markenachsen steuern <strong>Wahrnehmung, Argumentation und Differenzierung</strong>.</p><p>Das Limbic®-Modell erklärt <strong>Kaufmotive, emotionale Trigger und Zielgruppentypologien</strong>.</p><p>Für eine vollständige Markenführung können beide Modelle kombiniert werden – aber sie sollten nicht vermischt werden.</p><p></p><h2>Abgrenzung zum <span style="background-color: rgb(255, 255, 255); color: rgb(19, 19, 19);">Marken-Positionierungsradar</span></h2><p>Das Marken-Positionierungsradar, auch oft als Positionierungsspinne, Radar Chart, Spider Chart, Polar Chart oder Positionierungsraster (radial) zeigt, wo eine Marke wirklich steht – nicht im Organigramm, sondern im Kopf der Menschen. Er macht sichtbar, was oft unsichtbar bleibt: Wie eindeutig, wie scharf und wie unterscheidbar eine Marke im Markt wahrgenommen wird. Wer hier Klarheit hat, spart Budget, gewinnt Geschwindigkeit und kommuniziert konsistent über jeden Touchpoint. Ohne eine präzise Positionierung bleibt jede Kampagne ein Einzelkämpfer. Mit ihr wird jedes Signal zum Verstärker.</p>"
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      text: "<p>Messaging-Achsen übersetzen Positionierung und Psychologie in Kommunikation – zum Beispiel <em>Nutzen ↔ Story</em>, <em>Präzision ↔ Haltung</em>, <em>Rationalität ↔ Emotion</em>.</p><p>Diese Achsen entscheiden, <strong>wie</strong> die Marke spricht, argumentiert und verkauft.</p><p>Ihr Nutzen: Einheitliche Sprache, klare Argumentationslogik, konsistenter Funnel.</p><p>Ihr Risiko: Ohne sie entsteht jedes Mal ein neues „Bauchgefühl“ – Kommunikation driftet.</p><p></p>"
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    "content:42.pic" => Pimcore\Model\Document\Editable\Checkbox {#2434
      #dao: null
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    "content:42.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2435
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    "content:42.preheadline" => Pimcore\Model\Document\Editable\Input {#2436
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    "content:43.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2438
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      #text: "<p>Psychologische Achsen beschreiben, wie eine Marke unbewusst eingeordnet wird – etwa <em>Nähe ↔ Distanz</em>, <em>Kompetenz ↔ Wärme</em>, <em>Sicherheit ↔ Risiko</em>, <em>Einfachheit ↔ Komplexität</em>.</p><p>Diese Achsen bestimmen, <strong>wie</strong> Kommunikation wirkt, bevor Argumente ankommen.</p><p>Ihr Nutzen: Sie steuern die implizite Wahrnehmung.</p><p>Ihr Risiko: Werden sie ignoriert, wirken Botschaften widersprüchlich – egal wie gut sie gestaltet sind.</p><p></p>"
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      text: "<p>Psychologische Achsen beschreiben, wie eine Marke unbewusst eingeordnet wird – etwa <em>Nähe ↔ Distanz</em>, <em>Kompetenz ↔ Wärme</em>, <em>Sicherheit ↔ Risiko</em>, <em>Einfachheit ↔ Komplexität</em>.</p><p>Diese Achsen bestimmen, <strong>wie</strong> Kommunikation wirkt, bevor Argumente ankommen.</p><p>Ihr Nutzen: Sie steuern die implizite Wahrnehmung.</p><p>Ihr Risiko: Werden sie ignoriert, wirken Botschaften widersprüchlich – egal wie gut sie gestaltet sind.</p><p></p>"
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      #text: "\u{A0}Psychologische Markenachsen"
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      text: "\u{A0}Psychologische Markenachsen"
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    "content:43.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2443
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    "content:43.preheadline" => Pimcore\Model\Document\Editable\Input {#2444
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      #text: "<p>Diese Achsen visualisieren Wettbewerbsumfelder – zum Beispiel <em>Preis ↔ Qualität</em>, <em>Innovativ ↔ Traditionell</em> oder <em>Funktional ↔ Emotional</em>.</p><p>Sie zeigen, wo die eigene Marke im Vergleich steht und wo Differenzierung möglich ist.</p><p>Ihr Nutzen: Marktlogik sichtbar machen.</p><p>Ihr Risiko: Sie zeigen <em>nur</em> den Markt, nicht die psychologische Wahrnehmung.</p><p></p>"
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      text: "<p>Diese Achsen visualisieren Wettbewerbsumfelder – zum Beispiel <em>Preis ↔ Qualität</em>, <em>Innovativ ↔ Traditionell</em> oder <em>Funktional ↔ Emotional</em>.</p><p>Sie zeigen, wo die eigene Marke im Vergleich steht und wo Differenzierung möglich ist.</p><p>Ihr Nutzen: Marktlogik sichtbar machen.</p><p>Ihr Risiko: Sie zeigen <em>nur</em> den Markt, nicht die psychologische Wahrnehmung.</p><p></p>"
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    "content:44.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2447
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    "content:44.headline" => Pimcore\Model\Document\Editable\Input {#2448
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      text: "Klassische Positionierungsachsen"
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    "content:44.icon" => Pimcore\Model\Document\Editable\Image {#2449
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    "content:44.preheadline" => Pimcore\Model\Document\Editable\Input {#2452
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      config: []
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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    "content:45.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2455
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      config: []
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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    "content:45.headline" => Pimcore\Model\Document\Editable\Input {#2456
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      config: []
      label: null
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      name: "content:45.headline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:45.icon" => Pimcore\Model\Document\Editable\Image {#2457
      #dao: null
      #config: []
      #label: null
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      #name: "content:45.icon"
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      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #id: null
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      #hotspots: []
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      config: []
      label: null
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      name: "content:45.icon"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      hotspots: []
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      thumbnail: null
    }
    "content:45.pic" => Pimcore\Model\Document\Editable\Checkbox {#2458
      #dao: null
      #config: []
      #label: null
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      #name: "content:45.pic"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
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      name: "content:45.pic"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      inDialogBox: null
      value: true
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    "content:45.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2459
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:45.prehead"
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      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      config: []
      label: null
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      name: "content:45.prehead"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
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    "content:45.preheadline" => Pimcore\Model\Document\Editable\Input {#2460
      #dao: null
      #config: []
      #label: null
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      #name: "content:45.preheadline"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #text: ""
      config: []
      label: null
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      name: "content:45.preheadline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      text: ""
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    "content:45.text_direction" => Pimcore\Model\Document\Editable\Select {#2461
      #dao: null
      #config: []
      #label: null
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      #name: "content:45.text_direction"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row"
      config: []
      label: null
      dialogDescription: null
      name: "content:45.text_direction"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row"
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    "content:46.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2462
      #dao: null
      #config: [
        "height" => 200
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      #label: null
      #dialogDescription: null
      #name: "content:46.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Markenachsen lassen sich in drei grundlegende Kategorien einteilen. Jede erfüllt eine andere Funktion, löst ein anderes Problem und wirkt auf einer anderen Ebene der Wahrnehmung. Erst in der Kombination entsteht ein vollständiges Bild.</p><p></p>"
      config: [
        "height" => 200
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      label: null
      dialogDescription: null
      name: "content:46.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Markenachsen lassen sich in drei grundlegende Kategorien einteilen. Jede erfüllt eine andere Funktion, löst ein anderes Problem und wirkt auf einer anderen Ebene der Wahrnehmung. Erst in der Kombination entsteht ein vollständiges Bild.</p><p></p>"
    }
    "content:46.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2463
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:46.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:46.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:46.headline" => Pimcore\Model\Document\Editable\Input {#2464
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:46.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Die drei Achsenfamilien (Überblick)"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:46.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Die drei Achsenfamilien (Überblick)"
    }
    "content:46.pic" => Pimcore\Model\Document\Editable\Checkbox {#2465
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:46.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      config: []
      label: null
      dialogDescription: null
      name: "content:46.pic"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: false
    }
    "content:46.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2466
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:46.prehead"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:46.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:46.preheadline" => Pimcore\Model\Document\Editable\Input {#2467
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:46.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "4"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
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      label: null
      dialogDescription: null
      name: "content:46.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "4"
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    "content:46.text_direction" => Pimcore\Model\Document\Editable\Select {#2468
      #dao: null
      #config: []
      #label: null
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      #name: "content:46.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:46.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
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      text: "row flex-row-reverse"
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    "content:47.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2469
      #dao: null
      #config: [
        "height" => 200
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      #label: null
      #dialogDescription: null
      #name: "content:47.description"
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      -parentBlockNames: []
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Die Wahrnehmungsachse zeigt, <strong>wie</strong> die Marke gefühlt wird.</p><p>Sie beantwortet die Frage:</p><p><strong>„Welches Gefühl löst die Marke aus, bevor überhaupt argumentiert wird?“</strong></p><p>Sie wirkt implizit und ist entscheidend für Vertrauen, Sympathie und Markenbindung.</p><p>Beispiele: <em>Nähe ↔ Distanz</em>, <em>Sicherheit ↔ Risiko</em>, <em>Kompetenz ↔ Wärme</em>.</p>"
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        "height" => 200
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      label: null
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      name: "content:47.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Die Wahrnehmungsachse zeigt, <strong>wie</strong> die Marke gefühlt wird.</p><p>Sie beantwortet die Frage:</p><p><strong>„Welches Gefühl löst die Marke aus, bevor überhaupt argumentiert wird?“</strong></p><p>Sie wirkt implizit und ist entscheidend für Vertrauen, Sympathie und Markenbindung.</p><p>Beispiele: <em>Nähe ↔ Distanz</em>, <em>Sicherheit ↔ Risiko</em>, <em>Kompetenz ↔ Wärme</em>.</p>"
    }
    "content:47.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2470
      #dao: null
      #config: []
      #label: null
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      #name: "content:47.fadeIn_direction"
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      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
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      name: "content:47.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:47.headline" => Pimcore\Model\Document\Editable\Input {#2471
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:47.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Wahrnehmungsachse (Psychologie)"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:47.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Wahrnehmungsachse (Psychologie)"
    }
    "content:47.icon" => Pimcore\Model\Document\Editable\Image {#2472
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
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      #label: null
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      #name: "content:47.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
      #image: null
      #cropPercent: false
      #cropWidth: 0.0
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      #cropTop: 0.0
      #cropLeft: 0.0
      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
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      label: null
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      name: "content:47.icon"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
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      cropPercent: false
      cropWidth: 0.0
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:47.pic" => Pimcore\Model\Document\Editable\Checkbox {#2473
      #dao: null
      #config: []
      #label: null
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      #name: "content:47.pic"
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      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
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      name: "content:47.pic"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:47.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2474
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:47.prehead"
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      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
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      name: "content:47.prehead"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
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      value: true
    }
    "content:47.preheadline" => Pimcore\Model\Document\Editable\Input {#2475
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
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      #label: null
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      #name: "content:47.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "5.2 Ebene 2"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
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      name: "content:47.preheadline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "5.2 Ebene 2"
    }
    "content:47.text_direction" => Pimcore\Model\Document\Editable\Select {#2476
      #dao: null
      #config: []
      #label: null
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      #name: "content:47.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
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      name: "content:47.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:48.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2477
      #dao: null
      #config: [
        "height" => 200
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      #label: null
      #dialogDescription: null
      #name: "content:48.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Die Marktachse klärt, wo die Marke im Wettbewerbsfeld steht.</p><p>Sie beantwortet die Frage:</p><p><strong>„Womit treten wir im Markt an – und was macht uns unterscheidbar?“</strong></p><p>Sie ist rational, vergleichend, analytisch und legt die äußere Orientierung fest.</p><p>Beispiel: <em>Qualität ↔ Preis</em>, <em>regional ↔ überregional</em>, <em>funktional ↔ emotional</em>.</p>"
      config: [
        "height" => 200
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      label: null
      dialogDescription: null
      name: "content:48.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Die Marktachse klärt, wo die Marke im Wettbewerbsfeld steht.</p><p>Sie beantwortet die Frage:</p><p><strong>„Womit treten wir im Markt an – und was macht uns unterscheidbar?“</strong></p><p>Sie ist rational, vergleichend, analytisch und legt die äußere Orientierung fest.</p><p>Beispiel: <em>Qualität ↔ Preis</em>, <em>regional ↔ überregional</em>, <em>funktional ↔ emotional</em>.</p>"
    }
    "content:48.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2478
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:48.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:48.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:48.headline" => Pimcore\Model\Document\Editable\Input {#2479
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:48.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Marktachse (Positionierung)"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:48.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Marktachse (Positionierung)"
    }
    "content:48.icon" => Pimcore\Model\Document\Editable\Image {#2480
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:48.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      label: null
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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    "content:48.pic" => Pimcore\Model\Document\Editable\Checkbox {#2481
      #dao: null
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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    "content:48.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2482
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      config: []
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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    "content:48.preheadline" => Pimcore\Model\Document\Editable\Input {#2483
      #dao: null
      #config: [
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      #editmode: false
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      #text: "5.1 Ebene 1"
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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    "content:48.text_direction" => Pimcore\Model\Document\Editable\Select {#2484
      #dao: null
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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    "content:49.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2485
      #dao: null
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      #text: "<p>Die Messaging-Achse definiert, <strong>wie</strong> die Marke spricht, argumentiert und überzeugt.</p><p>Sie beantwortet die Frage:</p><p><strong>„Welche Sprache, Haltung und Argumentationslogik passen zu unserer Achse – und welche nicht?“</strong></p><p>Sie steuert Tonalität, Storytelling, Vertriebslogik und Funnel.</p><p>Beispiele: <em>Nutzen ↔ Story</em>, <em>Präzision ↔ Haltung</em>, <em>Rationalität ↔ Emotion</em>.</p>"
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      label: null
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      text: "<p>Die Messaging-Achse definiert, <strong>wie</strong> die Marke spricht, argumentiert und überzeugt.</p><p>Sie beantwortet die Frage:</p><p><strong>„Welche Sprache, Haltung und Argumentationslogik passen zu unserer Achse – und welche nicht?“</strong></p><p>Sie steuert Tonalität, Storytelling, Vertriebslogik und Funnel.</p><p>Beispiele: <em>Nutzen ↔ Story</em>, <em>Präzision ↔ Haltung</em>, <em>Rationalität ↔ Emotion</em>.</p>"
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    "content:49.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2486
      #dao: null
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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    "content:49.headline" => Pimcore\Model\Document\Editable\Input {#2487
      #dao: null
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      #text: "Kommunikationsachse (Messaging)"
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      text: "Kommunikationsachse (Messaging)"
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    "content:49.icon" => Pimcore\Model\Document\Editable\Image {#2488
      #dao: null
      #config: [
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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    "content:49.pic" => Pimcore\Model\Document\Editable\Checkbox {#2489
      #dao: null
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      config: []
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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    "content:49.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2490
      #dao: null
      #config: []
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      config: []
      label: null
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      name: "content:49.prehead"
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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    "content:49.preheadline" => Pimcore\Model\Document\Editable\Input {#2491
      #dao: null
      #config: [
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      #text: "5.3\u{A0}Ebene 3"
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      text: "5.3\u{A0}Ebene 3"
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    "content:49.text_direction" => Pimcore\Model\Document\Editable\Select {#2492
      #dao: null
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      name: "content:49.text_direction"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      text: "row"
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    "content:5.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2493
      #dao: null
      #config: [
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      #label: null
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #text: "<p>Marken scheitern selten an Design oder Kommunikation. Sie scheitern daran, dass sie <strong>nicht eindeutig verortet</strong> sind.</p><p>Ohne klare Achsen entsteht ein Grundrauschen, das jede Botschaft verwässert:</p><p>Die Marke wirkt mal hochwertig, mal günstig.</p><p>Mal emotional, mal technisch.</p><p>Mal nahbar, mal distanziert.</p><p>Mal mutig, mal vorsichtig.</p><p>Das Ergebnis: Kunden ordnen die Marke jedes Mal anders ein – oder gar nicht.</p><p>Marketing wird teuer, weil jede Maßnahme bei null beginnt.</p><p>Vertrieb kämpft gegen Wahrnehmung, statt mit ihr zu arbeiten.</p><p>Und intern entsteht Unsicherheit, welche Story die richtige ist.</p><p>Markenachsen lösen genau dieses Problem.</p><p>Sie schaffen eine <strong>stabile Linie</strong>, entlang der alle Maßnahmen wirken – vom Wording bis zur Bildwelt, vom Produkttext bis zum Messeauftritt.</p><p>Ohne diese Linie wird selbst eine starke Idee zu Noise.</p>"
      config: [
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      label: null
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      name: "content:5.description"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Marken scheitern selten an Design oder Kommunikation. Sie scheitern daran, dass sie <strong>nicht eindeutig verortet</strong> sind.</p><p>Ohne klare Achsen entsteht ein Grundrauschen, das jede Botschaft verwässert:</p><p>Die Marke wirkt mal hochwertig, mal günstig.</p><p>Mal emotional, mal technisch.</p><p>Mal nahbar, mal distanziert.</p><p>Mal mutig, mal vorsichtig.</p><p>Das Ergebnis: Kunden ordnen die Marke jedes Mal anders ein – oder gar nicht.</p><p>Marketing wird teuer, weil jede Maßnahme bei null beginnt.</p><p>Vertrieb kämpft gegen Wahrnehmung, statt mit ihr zu arbeiten.</p><p>Und intern entsteht Unsicherheit, welche Story die richtige ist.</p><p>Markenachsen lösen genau dieses Problem.</p><p>Sie schaffen eine <strong>stabile Linie</strong>, entlang der alle Maßnahmen wirken – vom Wording bis zur Bildwelt, vom Produkttext bis zum Messeauftritt.</p><p>Ohne diese Linie wird selbst eine starke Idee zu Noise.</p>"
    }
    "content:5.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2494
      #dao: null
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      #text: ""
      config: []
      label: null
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      name: "content:5.fadeIn_direction"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      text: ""
    }
    "content:5.headline" => Pimcore\Model\Document\Editable\Input {#2495
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
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      #label: null
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      #name: "content:5.headline"
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      -parentBlockNames: []
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Das Problem hinter dem Problem"
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        "height" => 100
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      label: null
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      name: "content:5.headline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Das Problem hinter dem Problem"
    }
    "content:5.icon" => Pimcore\Model\Document\Editable\Image {#2496
      #dao: null
      #config: [
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      #label: null
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      config: [
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      label: null
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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    "content:5.pic" => Pimcore\Model\Document\Editable\Checkbox {#2497
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      config: []
      label: null
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      name: "content:5.pic"
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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    "content:5.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2498
      #dao: null
      #config: []
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      config: []
      label: null
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      name: "content:5.prehead"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      value: true
    }
    "content:5.preheadline" => Pimcore\Model\Document\Editable\Input {#2499
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
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      #label: null
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      #name: "content:5.preheadline"
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      -parentBlockNames: []
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      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      -editableDefinitionCollector: null
      #text: "2"
      config: [
        "height" => 50
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      label: null
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      name: "content:5.preheadline"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      inDialogBox: null
      text: "2"
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    "content:5.text_direction" => Pimcore\Model\Document\Editable\Select {#2500
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:5.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
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      name: "content:5.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
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    "content:50.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2501
      #dao: null
      #config: [
        "height" => 200
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      #label: null
      #dialogDescription: null
      #name: "content:50.description"
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      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      -editableDefinitionCollector: null
      #text: "<ul><li>Die <strong>Marktachse</strong> verhindert Beliebigkeit.</li><li>Die <strong>Wahrnehmungsachse</strong> verhindert Widersprüche.</li><li>Die <strong>Messaging-Achse</strong> verhindert Drift.</li></ul><p></p><p>Gemeinsam sorgen sie dafür, dass eine Marke nicht nur gut aussieht, sondern <strong>verständlich, glaubwürdig und anschlussfähig</strong> wird.</p><h2></h2><p></p>"
      config: [
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      label: null
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      name: "content:50.description"
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      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<ul><li>Die <strong>Marktachse</strong> verhindert Beliebigkeit.</li><li>Die <strong>Wahrnehmungsachse</strong> verhindert Widersprüche.</li><li>Die <strong>Messaging-Achse</strong> verhindert Drift.</li></ul><p></p><p>Gemeinsam sorgen sie dafür, dass eine Marke nicht nur gut aussieht, sondern <strong>verständlich, glaubwürdig und anschlussfähig</strong> wird.</p><h2></h2><p></p>"
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      #editmode: false
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      #text: "Warum drei Achsen notwendig sind"
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
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      text: "Warum drei Achsen notwendig sind"
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    "content:50.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2506
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    "content:50.preheadline" => Pimcore\Model\Document\Editable\Input {#2507
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    "content:51.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2509
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      #text: "<p>Klassische Positionierung arbeitet zweidimensional.</p><p>Das Citylights-Modell schafft eine dritte Dimension:</p><ul><li><strong>X-Achse:</strong> Markt (Positionierung)</li><li><strong>Y-Achse:</strong> Psychologie (Wahrnehmung)</li><li><strong>Z-Achse:</strong> Kommunikation (Messaging)</li></ul><p>Damit lässt sich eine Marke <strong>räumlich</strong> verorten – nicht nur im Wettbewerb, sondern auch im Gefühl und im Verhalten.</p><p>Das Ergebnis: ein Markenbild, das stabil, skalierbar und strategisch steuerbar ist.</p>"
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      text: "<p>Klassische Positionierung arbeitet zweidimensional.</p><p>Das Citylights-Modell schafft eine dritte Dimension:</p><ul><li><strong>X-Achse:</strong> Markt (Positionierung)</li><li><strong>Y-Achse:</strong> Psychologie (Wahrnehmung)</li><li><strong>Z-Achse:</strong> Kommunikation (Messaging)</li></ul><p>Damit lässt sich eine Marke <strong>räumlich</strong> verorten – nicht nur im Wettbewerb, sondern auch im Gefühl und im Verhalten.</p><p>Das Ergebnis: ein Markenbild, das stabil, skalierbar und strategisch steuerbar ist.</p>"
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    "content:51.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2510
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      #text: "3D-Modell statt 2D-Karte"
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      text: "3D-Modell statt 2D-Karte"
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    "content:51.pic" => Pimcore\Model\Document\Editable\Checkbox {#2513
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    "content:51.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2514
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    "content:51.preheadline" => Pimcore\Model\Document\Editable\Input {#2515
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      text: "5.5 Visuelle Darstellung:"
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    "content:51.text_direction" => Pimcore\Model\Document\Editable\Select {#2516
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      text: "row"
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    "content:52.animation" => Pimcore\Model\Document\Editable\Select {#2517
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      config: []
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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    "content:52.headline" => Pimcore\Model\Document\Editable\Input {#2518
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      #config: [
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      #text: "Marken, die überall stehen, stehen am Ende nirgends"
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      text: "Marken, die überall stehen, stehen am Ende nirgends"
    }
    "content:52.link" => Pimcore\Model\Document\Editable\Link {#2519
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        "text" => "Markenachsen-Audit starten"
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    "content:52.Subline" => Pimcore\Model\Document\Editable\Input {#2520
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      #text: "Wenn Sie wissen möchten, auf welchen Achsen Ihre Marke heute tatsächlich steht – und wie Sie mit klaren Linien Wirkung, Vertrauen und Wiedererkennung steigern – analysieren wir das in einem kompakten 30-Minuten-Audit."
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      text: "Wenn Sie wissen möchten, auf welchen Achsen Ihre Marke heute tatsächlich steht – und wie Sie mit klaren Linien Wirkung, Vertrauen und Wiedererkennung steigern – analysieren wir das in einem kompakten 30-Minuten-Audit."
    }
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    }
    "content:53.headline" => Pimcore\Model\Document\Editable\Input {#2590
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      #text: "Viele Unternehmen wirken gut – aber nicht eindeutig."
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      text: "Viele Unternehmen wirken gut – aber nicht eindeutig."
    }
    "content:53.link" => Pimcore\Model\Document\Editable\Link {#2591
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        "text" => "Markenachsen prüfen"
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      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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        "internalType" => "document"
        "linktype" => "internal"
        "text" => "Markenachsen prüfen"
        "path" => "/de/analyse"
        "target" => ""
        "parameters" => ""
        "anchor" => ""
        "title" => ""
        "accesskey" => ""
        "rel" => ""
        "tabindex" => ""
        "class" => ""
        "internal" => true
        "internalId" => 243
      ]
    }
    "content:53.Subline" => Pimcore\Model\Document\Editable\Input {#2592
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier CTA Text eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:53.Subline"
      #realName: "Subline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Mit klar definierten Markenachsen wird aus Kommunikation wieder ein Werkzeug, das Kunden entscheidet, statt Kunden zu verlieren. Wenn Sie wissen wollen, welche Achsen Ihre Marke stärken, prüfen wir das gemeinsam."
      config: [
        "height" => 100
        "placeholder" => "hier CTA Text eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:53.Subline"
      realName: "Subline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Mit klar definierten Markenachsen wird aus Kommunikation wieder ein Werkzeug, das Kunden entscheidet, statt Kunden zu verlieren. Wenn Sie wissen wollen, welche Achsen Ihre Marke stärken, prüfen wir das gemeinsam."
    }
    "content:6.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2593
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:6.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Die drei Achsenfamilien wirken nicht isoliert. Erst ihre Kombination ergibt ein Markenbild, das konsistent wahrgenommen wird, psychologisch stimmig ist und sich im Markt klar durchsetzt. Das Citylights-Modell verbindet Positionierung, Wahrnehmung und Messaging zu einer logischen Einheit.</p>"
      config: [
        "height" => 200
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      label: null
      dialogDescription: null
      name: "content:6.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Die drei Achsenfamilien wirken nicht isoliert. Erst ihre Kombination ergibt ein Markenbild, das konsistent wahrgenommen wird, psychologisch stimmig ist und sich im Markt klar durchsetzt. Das Citylights-Modell verbindet Positionierung, Wahrnehmung und Messaging zu einer logischen Einheit.</p>"
    }
    "content:6.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2594
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:6.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:6.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:6.headline" => Pimcore\Model\Document\Editable\Input {#2595
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:6.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Das kombinierte 3-Achsen-Modell"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:6.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Das kombinierte 3-Achsen-Modell"
    }
    "content:6.icon" => Pimcore\Model\Document\Editable\Image {#2596
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:6.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
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      #cropWidth: 0.0
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      #cropTop: 0.0
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      #hotspots: []
      #marker: []
      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
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      label: null
      dialogDescription: null
      name: "content:6.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
      cropHeight: 0.0
      cropTop: 0.0
      cropLeft: 0.0
      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:6.pic" => Pimcore\Model\Document\Editable\Checkbox {#2597
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:6.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:6.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:6.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2598
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:6.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:6.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:6.preheadline" => Pimcore\Model\Document\Editable\Input {#2599
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:6.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "5 Citylights Markenachsen-System"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:6.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "5 Citylights Markenachsen-System"
    }
    "content:6.text_direction" => Pimcore\Model\Document\Editable\Select {#2600
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:6.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:6.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:7.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2601
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:7.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Markenachsen werden dann wertvoll, wenn sie echte Situationen erklären. Die folgenden Beispiele zeigen, wie unterschiedlich Unternehmen wirken – je nachdem, welche Achse sie bewusst oder unbewusst besetzen.</p><h2></h2><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:7.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Markenachsen werden dann wertvoll, wenn sie echte Situationen erklären. Die folgenden Beispiele zeigen, wie unterschiedlich Unternehmen wirken – je nachdem, welche Achse sie bewusst oder unbewusst besetzen.</p><h2></h2><p></p>"
    }
    "content:7.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2588
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:7.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:7.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:7.headline" => Pimcore\Model\Document\Editable\Input {#2587
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:7.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Praxisbeispiele"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:7.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Praxisbeispiele"
    }
    "content:7.icon" => Pimcore\Model\Document\Editable\Image {#2586
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:7.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #id: null
      #alt: ""
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      #hotspots: []
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      config: [
        "thumbnail" => "CLAboutShort"
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      label: null
      dialogDescription: null
      name: "content:7.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:7.pic" => Pimcore\Model\Document\Editable\Checkbox {#2585
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:7.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:7.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:7.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2584
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:7.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:7.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:7.preheadline" => Pimcore\Model\Document\Editable\Input {#2583
      #dao: null
      #config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:7.preheadline"
      #realName: "preheadline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "7"
      config: [
        "height" => 50
        "placeholder" => "hier Preheadline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:7.preheadline"
      realName: "preheadline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "7"
    }
    "content:7.text_direction" => Pimcore\Model\Document\Editable\Select {#2582
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:7.text_direction"
      #realName: "text_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "row flex-row-reverse"
      config: []
      label: null
      dialogDescription: null
      name: "content:7.text_direction"
      realName: "text_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "row flex-row-reverse"
    }
    "content:8.description" => Pimcore\Model\Document\Editable\Wysiwyg {#2581
      #dao: null
      #config: [
        "height" => 200
      ]
      #label: null
      #dialogDescription: null
      #name: "content:8.description"
      #realName: "description"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "<p>Eine Achse ist nur dann wirksam, wenn sie die Kommunikation tatsächlich steuert.</p><p> Wenn Bildwelt, Sprache und Prioritäten nicht konsequent angepasst werden, bleibt die Achse Theorie – und nichts ändert sich im Markt.</p><p></p>"
      config: [
        "height" => 200
      ]
      label: null
      dialogDescription: null
      name: "content:8.description"
      realName: "description"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "<p>Eine Achse ist nur dann wirksam, wenn sie die Kommunikation tatsächlich steuert.</p><p> Wenn Bildwelt, Sprache und Prioritäten nicht konsequent angepasst werden, bleibt die Achse Theorie – und nichts ändert sich im Markt.</p><p></p>"
    }
    "content:8.fadeIn_direction" => Pimcore\Model\Document\Editable\Select {#2580
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:8.fadeIn_direction"
      #realName: "fadeIn_direction"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: ""
      config: []
      label: null
      dialogDescription: null
      name: "content:8.fadeIn_direction"
      realName: "fadeIn_direction"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: ""
    }
    "content:8.headline" => Pimcore\Model\Document\Editable\Input {#2579
      #dao: null
      #config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:8.headline"
      #realName: "headline"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #text: "Achsen ohne Konsequenz"
      config: [
        "height" => 100
        "placeholder" => "hier Headline eingeben"
      ]
      label: null
      dialogDescription: null
      name: "content:8.headline"
      realName: "headline"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      text: "Achsen ohne Konsequenz"
    }
    "content:8.icon" => Pimcore\Model\Document\Editable\Image {#2578
      #dao: null
      #config: [
        "thumbnail" => "CLAboutShort"
      ]
      #label: null
      #dialogDescription: null
      #name: "content:8.icon"
      #realName: "icon"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
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      #alt: ""
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      #thumbnail: null
      config: [
        "thumbnail" => "CLAboutShort"
      ]
      label: null
      dialogDescription: null
      name: "content:8.icon"
      realName: "icon"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      id: null
      alt: ""
      image: null
      cropPercent: false
      cropWidth: 0.0
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      cropTop: 0.0
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      hotspots: []
      marker: []
      thumbnail: null
    }
    "content:8.pic" => Pimcore\Model\Document\Editable\Checkbox {#2577
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:8.pic"
      #realName: "pic"
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
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      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:8.pic"
      realName: "pic"
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      editmode: false
      inherited: false
      inDialogBox: null
      value: true
    }
    "content:8.prehead" => Pimcore\Model\Document\Editable\Checkbox {#2576
      #dao: null
      #config: []
      #label: null
      #dialogDescription: null
      #name: "content:8.prehead"
      #realName: ""
      -parentBlockNames: []
      #documentId: 330
      #document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
      #editmode: false
      #inherited: false
      #inDialogBox: null
      -editableDefinitionCollector: null
      #value: true
      config: []
      label: null
      dialogDescription: null
      name: "content:8.prehead"
      realName: ""
      documentId: 330
      document: Pimcore\Bundle\PersonalizationBundle\Model\Document\Page {#1815}
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      #text: "<h1><strong>Markenachsen</strong></h1><p>Markenachsen zeigen, wie eine Marke strategisch im Markt und in der Wahrnehmung verortet wird. Nicht zu Verwechseln mit dem Limbic®-Modell, welches die neuropsychologischen Motive hinter Kaufentscheidungen erklärt oder der Positionierungsspinne diese beiden werden auf eigenen Seiten separat behandelt.</p><p></p>"
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  #description: "Wie Markenachsen funktionieren und warum sie über Wirkung, Vertrauen und Differenzierung entscheiden. Das Citylights-Playbook verbindet Markt, Psychologie und Messaging zu einem klaren Markenbild, das Kommunikation, Vertrieb und Wachstum stärkt."
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  title: "Markenachsen verstehen – Positionierung, Wahrnehmung & Messaging | Citylights Playbook"
  description: "Wie Markenachsen funktionieren und warum sie über Wirkung, Vertrauen und Differenzierung entscheiden. Das Citylights-Playbook verbindet Markt, Psychologie und Messaging zu einem klaren Markenbild, das Kommunikation, Vertrieb und Wachstum stärkt."
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